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(3,138)
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Show Results For
- All HBS Web
(3,138)
- People (24)
- News (801)
- Research (1,564)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,068)
- November 2010 (Revised March 2011)
- Teaching Note
The NFL's Digital Media Strategy
By: Anita Elberse
Teaching Note for 511055. View Details
- February 2009 (Revised June 2014)
- Teaching Note
Ad Classification at Right Media
By: Benjamin Edelman
Teaching Note for [909032]. View Details
- 2011
- Article
The Causal Impact of Media in Financial Markets
By: Christopher Parsons and J. Engelberg
Disentangling the causal impact of media reporting from the impact of the events being reported is challenging. We solve this problem by comparing the behaviors of investors with access to different media coverage of the same information event. We use zip codes to... View Details
Parsons, Christopher, and J. Engelberg. "The Causal Impact of Media in Financial Markets." Journal of Finance 66, no. 1 (February 2011): 67–97.
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi and Thomas... View Details
- June 2010 (Revised January 2017)
- Teaching Note
Continental Media Group: Business Highlights
By: Robert Simons
Teaching Note for 110087. View Details
- 06 May 2016
- Blog Post
Make Social Media Work For You Abroad
acquaintances. This vast network can be located all over the world, but social media has the potential to bring everyone together and help you in your international search. It’s a lot easier today to find potential contacts and weaker... View Details
- 21 Apr 2016
- News
Media houses must think beyond content: Bharat Anand
- Article
Discount Effects on Media Plans
By: Robert S. Kaplan and Allan Shocker
Kaplan, Robert S., and Allan Shocker. "Discount Effects on Media Plans." Journal of Advertising Research 11, no. 3 (June 1971): 37–43.
- 02 Jun 2014
- News
Secrets to a Successful Social Media Strategy
- July 13, 2023
- Article
Threads Foreshadows a Big—and Surprising—Shift in Social Media
By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details
Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry
Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details
- February 2019 (Revised December 2019)
- Case
The Bankruptcy of Cumulus Media
By: Emily McComb
Keywords: Bankruptcy
McComb, Emily. "The Bankruptcy of Cumulus Media." Harvard Business School Case 219-093, February 2019. (Revised December 2019.)
- 10 Aug 2008
- News
Is Google a Media Company?
Podcast Interview on Emotions and Social Media
Eric chats with Amit Goldenberg, Assistant Professor of Business Administration at Harvard Business School. Amit studies emotions in social interactions, for example in political contexts and on social media. He was a journalist and author before becoming an... View Details
- Winter 2021
- Article
Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation
By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
- 22 Feb 2011
- News
Harvard B-School's Social Media Wizard
- 20 Jul 2023
- News
Collective Emotions and Social Media
- April 16, 2021
- Article
A Playbook for Negotiators in the Social Media Era
By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy
The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details
Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America
Sebenius, James K., Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg, and Paul Levy. "A Playbook for Negotiators in the Social Media Era." Harvard Business Review Digital Articles (April 16, 2021).