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All HBS Web
(4,400)
- People (13)
- News (878)
- Research (2,445)
- Events (10)
- Multimedia (6)
- Faculty Publications (1,399)
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- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
CasPhotography What Can the Harley-Davidson Case Teach Us About Managing in a Politicized Environment? The advice to Harley-Davidson’s management from respondents of this month’s column is to (1) ensure that...
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- Article
Unconventional Insights for Managing Stakeholder Trust
By: Michael Pirson and Deepak Malhotra
Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust...
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Keywords:
Values and Beliefs;
Knowledge Use and Leverage;
Organizational Culture;
Business and Stakeholder Relations;
Perspective;
Trust;
Cooperation
Pirson, Michael, and Deepak Malhotra. "Unconventional Insights for Managing Stakeholder Trust." MIT Sloan Management Review 49, no. 4 (Summer 2008): 43–50.
- April 2009
- Supplement
Merck: Managing Vioxx (G)
By: Robert L. Simons and Natalie Kindred
Keywords:
Decision Choices and Conditions;
Leadership;
Customer Focus and Relationships;
Pharmaceutical Industry
Simons, Robert L., and Natalie Kindred. "Merck: Managing Vioxx (G)." Harvard Business School Supplement 109-086, April 2009.
- January 1995 (Revised October 1995)
- Case
Citibank: Global Customer Management
By: Michael Y. Yoshino and Thomas W. Malnight
Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S....
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Keywords:
Customer Focus and Relationships;
Global Range;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
SWOT Analysis;
Emerging Markets;
Banking Industry;
United States
Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
- August 2013
- Background Note
A Note on Knowledge Management in Professional Services Firms
By: Robert G. Eccles, Ana Kreacic and Penelope Rossano
Knowledge management is a subject of broad interest, especially in "knowledge industries" and "knowledge economies." It is also a topic filled with frustration on the part of practitioners and the level of resource commitment to this function waxes and wanes. This note...
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Keywords:
Knowledge Management
Eccles, Robert G., Ana Kreacic, and Penelope Rossano. "A Note on Knowledge Management in Professional Services Firms." Harvard Business School Background Note 314-034, August 2013.
- March 2022 (Revised March 2022)
- Module Note
Managing Customers in the Digital Era
By: Eva Ascarza
The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at...
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Keywords:
Customer Relationship Management;
Customer Focus and Relationships;
Technological Innovation
Ascarza, Eva. "Managing Customers in the Digital Era." Harvard Business School Module Note 522-066, March 2022. (Revised March 2022.)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 06 Mar 2013
- What Do You Think?
Who Should Manage Our Work Time?
Summing Up Who Will Save Us From Our Work Habits? We have a problem in the workplace. Some of it is being forced upon us by forces in society. Some of it is of our own making. But we face increasing challenges in managing our work time...
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Keywords:
by James Heskett
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
ensure that the casinos' best customers return to play another day. “It's not absolute freedom—it's freedom within a framework" —Francisco de Asís Martinez-Jerez And it turns out that casino hosts are ideal subjects to gain insight into an ongoing question debated for...
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- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
per ounce, and, less common in this category, the monthly consumption cost. Customers short on cash will focus much more on the absolute price. They'll go for the 99 cent soft drink rather than the $1.29 container with 50 percent more...
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Keywords:
by John Quelch
- October 2023 (Revised February 2024)
- Teaching Note
Managing Customer Retention at Teleko
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Case No. 523-005.
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- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
Some large consulting companies, such as Andersen Consuiting and Ernst & Young, have pursued a codification strategy. Over the last five years, they have developed elaborate ways to codify, store, and reuse knowledge. (See the exhibit "How Consulting Firms...
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- 04 May 2007
- What Do You Think?
How Do Managers Think?
a scientific method in solving problems . Managers focus on making decisions with little information, not through a rigorous review of the details." According to Gerald Nanninga, "A big difference...
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Keywords:
by Jim Heskett
- 19 Jan 2010
- Sharpening Your Skills
Sharpening Your Skills: Managing the Economic Crisis
improving boards' performance is not government action but action on the part of each board. To improve board effectiveness, each board should achieve clarity about its role in relation to that of management: the extent and nature of the board's involvement in...
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Keywords:
by Staff
- March 1990 (Revised July 1991)
- Case
Digital Equipment Corp.: Complex Order Management
Describes the proposed creation of a low end 3000 configuration workstation using Digital's competitive advantage of offering a la carte configuration capability and ability to build different options for customers. Disadvantages of this 3000 configuration workstation...
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Keywords:
Customer Focus and Relationships;
Cost;
Management Practices and Processes;
Distribution;
Competitive Advantage
Hammond, Janice H. "Digital Equipment Corp.: Complex Order Management." Harvard Business School Case 690-081, March 1990. (Revised July 1991.)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- June 2001 (Revised January 2002)
- Background Note
Structuring and Managing BizDev on the Net: A Note
Discusses business development as it is practiced in many Internet companies. The focus is on companies in Silicon Valley.
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Chesbrough, Henry W., Sergio Rattner, and Helen H. Lin. "Structuring and Managing BizDev on the Net: A Note." Harvard Business School Background Note 601-183, June 2001. (Revised January 2002.)
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
a function of the wind, and whether its overall intensity is increasing or decreasing.” Thinking about managing collective emotions is like thinking about controlling a fire. You care less about the individual trees and more about whether...
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Keywords:
by Kristen Senz
- March 2019
- Case
Dabur India: Growing Professional Management from Family Roots
By: Suraj Srinivasan, Namrata Arora and Jonah Goldberg
The case opens in December of 2018, with Sunil Duggal, the CEO of Dabur India (a multinational consumer goods conglomerate with a focus in Ayurvedic products) contemplating who should succeed him at the head of the company. The new CEO will have been the first since...
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Keywords:
Family Business;
Management Succession;
Multinational Firms and Management;
Business Growth and Maturation
Srinivasan, Suraj, Namrata Arora, and Jonah Goldberg. "Dabur India: Growing Professional Management from Family Roots." Harvard Business School Case 119-089, March 2019.
- 13 Feb 2014
- Research & Ideas
Managing the Family Business: Leadership Roles
for improvement in some management techniques, but these leaders are programmed to manage things. In fact, too much--to the point where they focus so much effort on View Details
Keywords:
by John A. Davis