Publications

June 2009 (Revised April 2017)
Case

Christian Dior: A New Look for Haute Couture

By: Geoffrey Jones and Veronique Pouillard

The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's preeminence in upscale fashion, the case explores the challenges to this... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Luxury; Fashion Industry; France; New York (city, NY)

June 2012 (Revised September 2015)
Case

The Paris Opera Hotel

By: Arthur I. Segel and Chad M. Carr

Real estate investor Javier Faus invests in a luxury hotel development in central Paris, and must select a management company. View Details

Keywords: Real Estate; International Business; Capital Investments; Investment; Property; Business or Company Management; Real Estate Industry; Paris

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

02 Jul 2016
News

The Trump Brand

04 Nov 2019
Video

Patrick Chalhoub

Patrick Chalhoub, CEO of Dubai-based luxury retailer Chalhoub, describes his group's commitment to improving education in the region.

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Career Coach

Erika Beisler

Erika Beisler (Yale School of Management ’99, Dartmouth College ‘93) is part of the CPD team. She is the industry lead for Consumer Products as well as Retail & Luxury Goods and coaches students interested in these areas. Erika also... View Details

September 1992 (Revised March 1994)
Case

Warsaw Marriott: New Competition for Warsaw's Marriott Hotel

A very successful luxury hotel in Warsaw, Poland is faced with its first serious competition as new luxury hotels enter the Warsaw market. The case raises the general issue of how to sustain a competitive advantage in an international service business. A variety of... View Details

Keywords: Competitive Advantage; Globalized Markets and Industries; Accommodations Industry; Poland

January 2010 (Revised December 2010)
Supplement

Toward Golden Pond (B)

By: Nicolas P. Retsinas, G.A. Donovan, Nancy Dai and Justin Seth Ginsburgh

Supplements the A case. Provides an additional dilemma for the Rong-D companies with regard to building luxury senior housing in China. View Details

Keywords: Buildings and Facilities; Age; Investment; Housing; Risk Management; Emerging Markets; Business and Government Relations; Luxury; Chengdu

04 May 2023
Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She enjoys helping students and alumni... View Details

June 1995 (Revised October 1996)
Case

Lexus and the USTR

By: John A. Quelch

Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details

Keywords: Marketing Strategy; Taxation; Luxury; Trade; Auto Industry; Japan; United States