Filter Results:
(117)
Show Results For
- All HBS Web
(203)
- News (54)
- Research (117)
- Multimedia (3)
- Faculty Publications (64)
Show Results For
- All HBS Web
(203)
- News (54)
- Research (117)
- Multimedia (3)
- Faculty Publications (64)
Sort by
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
Rising star Jim Barton has decidedly mixed feelings after being selected as the new chief information officer at the fictional IVK Corporation. On the one hand, he lacks an IT background; on the other, he's ambitious and up for a... View Details
Keywords: by Martha Lagace
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
structure their lives in a fictional, diverse city. They were allowed to customize different aspects of the city layout based on their personal preferences, such as where to locate homes and workplaces. And they were presented with the demographics of the View Details
Keywords: by Jay Fitzgerald
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
characters grow over many books—and grow on you. I enjoy rereading them even if I know who did the foul deed. I will also read literary fiction such as Where the Crawdads Sing by Delia Owens. This novel is about a young girl that includes... View Details
Keywords: by Kathryn Haviland
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
and 2015. In China, e-publishing platforms have become a multibillion-dollar industry, attracting more than 1 million authors and over 300 million readers. Authors tend to produce commercially popular fare, such as romance novels, mysteries, crime fiction, and books... View Details
Keywords: by Pamela Reynolds
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a former chairman of J. Walter Thompson, published his first mystery novel in 1976 and made View Details
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
customer. All the aspects of the profession that had to do with promoting change and overcoming resistance made the figure of the salesperson popular to fiction writers—and most of the characterizations have been negative, from jokes... View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Books. Before Penguin was founded by Allen Lane in 1935, serious literature—"good books"—was expensive and bound in hardcover; only lurid fiction was sold in paperback. "The good books were out of reach of all but the... View Details
- 24 Sep 2013
- First Look
First Look: September 24
project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along with the creation of associated View Details
Keywords: Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
fictional three-party negotiation between a primary insurer and two reinsurers. It is appropriate for use in a wide variety of courses, including Financial Institutions, Negotiations, and courses related to the Insurance and Reinsurance... View Details
Keywords: Sean Silverthorne
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
When science fiction writer Neal Stephenson dreamed of the metaverse—a term he coined in his 1992 novel Snow Crash—he envisioned a long city street that’s “always garish and brilliant, like Las Vegas freed from constraints of physics and... View Details
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
entitled We Shall Not Surrender this Television Station. As Tom Wolfe says, who needs fiction with reality like this! Writing and teaching a case with material like this is a real pleasure. Q: Can you identify the key miscalculations made... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
commission on every sale. (E-book editions of most new fiction and nonfiction releases will cost between $12.99 and $14.99.) "Publishers are worried that more and more customers are going to get used to the sort of cheap prices that... View Details
- 11 Jun 2013
- First Look
First Look: June 11
a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of... View Details
Keywords: Carmen Nobel
- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
having some serious unintended consequences, one being the fiction that there is actually a real CEO labor market. Let me elaborate. It is natural to wonder why boards routinely bypass thousands of internal candidates for the ninety or so... View Details
Keywords: by Martha Lagace
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
case:https://hbsp.harvard.edu/product/519011-PDF-ENG Harvard Business School Case 119-027 Fundraising at St. Camillus Hospital St. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of... View Details
Keywords: Dina Gerdeman
- 01 Oct 2013
- First Look
First Look: October 1
practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along with the creation of associated fictional case characters... View Details
Keywords: Sean Silverthorne
- 17 Oct 2006
- First Look
First Look: October 17, 2006
by many observers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507014 Scopie's Enlarged Gland Shrinker Harvard Business School Case 307-035 Describes a firm that markets a laser for a fictional... View Details
Keywords: Sean Silverthorne
- 06 Aug 2001
- Research & Ideas
Go Global—or No? Can You Make the Case?
Ever wanted to judge a Harvard Business Review case study? Here's your chance. In its June issue, Harvard Business Review published an account of the fictional company, DataClear, authored by Harvard Business School associate professor... View Details
Keywords: by Walter Kuemmerle
- 18 Jun 2001
- Lessons from the Classroom
Why Leaders Need Great Books
"Blessed Assurance" is a story that often leaves a strong impression on the MBA students who take his course, called The Moral Leader. Like many other works of literature in The Moral Leader, both fiction and non-fiction,... View Details
Keywords: by Martha Lagace
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
by Alex Haley and Malcom X, but can’t seem to find my copy as I think I lent it to my son just before he left for his gap year. Laura Huang I like to switch up what I’m reading—so I often alternate between fiction and non-fiction,... View Details
Keywords: by Staff