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Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
as the “noble savage” and “manifest destiny.” Seen and Unseen examines what is pictured, and more importantly, what is not shown in these representations. It investigates how they inaccurately depict the lived experiences of hundreds of diverse Native View Details
- 11 Mar 2014
- First Look
First Look: March 11
link: http://hbr.org/product/hbr-guide-to-getting-the-mentoring-you-need/an/11959E-KND-ENG August 2013 Analyses of Social Issues and Public Policy The Not-So-Common-Wealth of Australia: Evidence for a Cross-Cultural Desire for a More...
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Sean Silverthorne
- 01 Dec 2007
- News
The Wise Men
full-time in 1963 for a career that would span four decades, Lodge broadened the School’s international, cross-cultural outlook through his many books and articles; through his key role in starting INCAE, the Central American business...
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Garry Emmons;Julia Hanna
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other...
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Keywords:
Marketing;
Consumer Loyalty;
Local Vs. Global Branding;
Multi-national Brands;
Misleading and Fraudulent Advertising;
Customer Value and Value Chain;
Customer Satisfaction;
Globalized Economies and Regions;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 31 Jul 2012
- First Look
First Look: July 31
examines the many strategic choices Goldwind faced as it established its first major overseas subsidiary in Chicago: building a local team around a U.S. CEO, bridging cross-cultural differences among management, overcoming regulatory...
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Carmen Nobel
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
forecasts: how they are aggregated, evaluated, and communicated to stakeholders. We expect to see greater use and aggregation of probability forecasts, especially given developments in statistical modeling, machine learning, and expert...
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Dina Gerdeman
- 21 Feb 2017
- First Look
First Look at New Research: February 21
explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Bringing together 650 interviews conducted across Rakuten’s locations in Brazil,...
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Carmen Nobel
- Web
Print View - Course Catalog
Arts of Communication General Management Candace Bertotti Spring 2025 Q4 1.5 Authentic Leader Development Organizational Behavior Thomas J. DeLong , Monique Burns Thompson Fall 2024 Q1Q2 3.0 Authentic Leader Development Organizational...
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