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All HBS Web
(429)
- News (109)
- Research (243)
- Multimedia (4)
- Faculty Publications (196)
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- Teaching Interest
Immersive Field Course: China and Taiwan
By: Willy C. Shih
I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,...
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- August 2009
- Supplement
The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)
By: Willy C. Shih
When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and...
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- 29 Jan 2008
- First Look
First Look: January 29, 2008
Capacity to Do New Things Authors:Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih Periodical:HBS Centennial Issue. Harvard Business Review 86, no. 1 (January...
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Keywords:
Martha Lagace
- February 2008 (Revised December 2023)
- Case
Digital Music: From MP3 to Streaming
By: Willy Shih
The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also impacted the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer...
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Keywords:
Recording;
Digital Devices;
Digital Media;
Digital Music;
Digital;
Digital Economics;
Consumer Electronics;
Customer Value and Value Chain;
Disruptive Innovation;
Technological Innovation;
Information Technology;
Music Industry;
Technology Industry;
Electronics Industry;
United States
Shih, Willy. "Digital Music: From MP3 to Streaming." Harvard Business School Case 608-119, February 2008. (Revised December 2023.)
- Research Summary
Knowledge flows and capability acquisition
By: Willy C. Shih
Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors. While intellectual property rights can moderate this flow to the...
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- January 2009 (Revised October 2012)
- Case
Semiconductor Manufacturing International Corporation: 'Reverse BOT'
By: Willy Shih
Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would...
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Keywords:
Growth and Development Strategy;
Industry Clusters;
Infrastructure;
State Ownership;
Business and Community Relations;
Semiconductor Industry;
China
Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
- 23 Feb 2011
- First Look
First Look: Feb. 23
PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C....
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Keywords:
Sean Silverthorne
- November 2012
- Case
Teaming at GE Aviation
Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in...
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Keywords:
Organizational Behavior;
Aviation And Aerospace;
Capacity Management;
Competitiveness;
Corporate Culture;
Corporate Structure;
Labor Relations;
Manufacturing;
Production Planning;
General Electric;
Teaming;
Managing Change;
Transformation;
Labor Unions;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Performance Productivity;
Leading Change;
Management Style;
Job Design and Levels;
Aerospace Industry;
Manufacturing Industry;
United States
Khurana, Rakesh, Jeffrey Polzer, Willy Shih, and Eric Baldwin. "Teaming at GE Aviation." Harvard Business School Case 413-074, November 2012.
- 22 Jan 2013
- First Look
First Look: Jan. 22
Using Public-Private Partnerships to Improve Firm Survival, Employment Growth, and Innovative Performance Authors:Chai, Sen, and Willy C. Shih Abstract Scientific research and...
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Keywords:
Sean Silverthorne
- September 2011 (Revised July 2012)
- Case
Building Watson: Not So Elementary, My Dear!
By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the...
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Keywords:
Technological Innovation;
Standards;
Product Development;
Organizational Change and Adaptation;
Mathematical Methods;
Research and Development;
Information Technology
Shih, Willy. "Building Watson: Not So Elementary, My Dear!" Harvard Business School Case 612-017, September 2011. (Revised July 2012.)
- January 2014
- Case
MIT Mystery Hunt: The Answer is Secondary
By: Willy Shih and Karen Robinson
The MIT Mystery Hunt is an annual puzzle-based scavenger hunt at MIT. It is run every year by a different team, and every year is slightly different as teams try new ideas and decide whether to keep or ignore new ideas from previous years. As the Mystery Hunt has...
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Keywords:
Puzzle-solving;
Puzzle Hunt;
MIT Mystery Hunt;
Innovation and Invention;
Collaborative Innovation and Invention;
Innovation Leadership;
Education Industry;
Massachusetts;
Cambridge;
United States
Shih, Willy, and Karen Robinson. "MIT Mystery Hunt: The Answer is Secondary." Harvard Business School Case 614-050, January 2014.
- 17 Jan 2012
- First Look
First Look: January 17
decisions now facing its board as it encounters investor pressure to improve performance. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112040-PDF-ENG Boeing 737 Industrial Footprint: The Wichita Decision Willy View Details
Keywords:
Sean Silverthorne
- November 2014
- Teaching Note
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case set was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different...
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- July 2014 (Revised November 2015)
- Case
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value...
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Keywords:
American Airlines;
Network Carrier;
Low-cost Carrier;
LCC;
Business Model;
Organizational Change and Adaptation;
Competition;
Competitive Strategy;
Disruption;
Transportation Industry;
Travel Industry;
Air Transportation Industry;
United States
Shih, Willy. "American Airlines in 2011." Harvard Business School Case 615-009, July 2014. (Revised November 2015.)
- November 2023
- Case
From Imitation to Innovation: Zongshen Industrial Group (Abridged)
By: Willy Shih and Nancy Dai
Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium...
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Keywords:
Disruptive Innovation;
Growth and Development Strategy;
Organizational Change and Adaptation;
Competitive Strategy;
Supply Chain;
Product Positioning;
Manufacturing Industry;
Motorcycle Industry;
China
Shih, Willy, and Nancy Dai. "From Imitation to Innovation: Zongshen Industrial Group (Abridged)." Harvard Business School Case 624-056, November 2023.
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
assessments of corporate environmental responsibility. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54635 Summer 2018 MIT Sloan Management Review Why High-Tech Commoditization Is Accelerating By: Shih, Willy View Details
Keywords:
Dina Gerdeman
- November 2023 (Revised July 2024)
- Background Note
Corporate Climate Targets
By: Willy C. Shih, Michael W. Toffel and Kelsey Carter
Companies that are addressing climate change by mitigating their greenhouse gas emissions often set reduction targets. This note describes several types of widely used carbon reduction targets, including carbon neutral, science based, net zero, real zero, and carbon...
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Keywords:
Corporate Sustainability;
Environmental Strategy;
Climate Risk;
Target-setting;
Climate Change;
Environmental Sustainability;
Corporate Accountability;
Policy;
Measurement and Metrics;
Strategic Planning;
Social Issues;
Corporate Social Responsibility and Impact
Shih, Willy C., Michael W. Toffel, and Kelsey Carter. "Corporate Climate Targets." Harvard Business School Background Note 624-041, November 2023. (Revised July 2024.)
- May 2016 (Revised April 2018)
- Case
Building the Digital Manufacturing Enterprise of the Future at Siemens
By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the...
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Keywords:
Big Data;
Internet Of Things;
Internet Of Everything;
Industrie 4.0;
Digital Factory;
Digital Enterprise;
Digital Manufacturing;
Manufacturing;
Production Management;
Production Planning;
Computer Software;
Germany;
German Manufacturing;
Machinery and Machining;
Information Technology;
Digital Platforms;
Technological Innovation;
Production;
Supply Chain;
Applications and Software;
Information Infrastructure;
Internet and the Web;
Analytics and Data Science;
Manufacturing Industry;
Germany
Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
- May 2010 (Revised August 2013)
- Case
Delta Electronics Hybrid Power Train
By: Willy C. Shih and Jyun-Cheng Wang
Delta Electronics, the world's largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell...
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Keywords:
Investment Return;
Intellectual Property;
Emerging Markets;
Industry Clusters;
Partners and Partnerships;
Electronics Industry;
China
Shih, Willy C., and Jyun-Cheng Wang. "Delta Electronics Hybrid Power Train." Harvard Business School Case 610-098, May 2010. (Revised August 2013.)
- October 2008 (Revised December 2010)
- Case
Intel NBI: Intel Corporation's New Business Initiatives (A)
By: Willy C. Shih and Thomas Thurston
For Intel Corporation, the processes and priorities that have made it so successful are difficult to overcome as the company tries to diversify away from its core. The case examines the history and evolution of the New Business Initiatives (NBI) group, as the leader...
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Keywords:
Business Divisions;
Transition;
Corporate Entrepreneurship;
Business History;
Management Practices and Processes;
Resource Allocation;
Organizational Structure;
Problems and Challenges;
Risk and Uncertainty
Shih, Willy C., and Thomas Thurston. "Intel NBI: Intel Corporation's New Business Initiatives (A)." Harvard Business School Case 609-043, October 2008. (Revised December 2010.)