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Publications

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    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
    • 03 Mar 2017
    • News

    Big Blue’s Big Bet

    yes, Watson is a big deal. Perhaps the best place to start to understand it all is in 2007, in the Semantic Analysis and Integration Department at IBM’s Thomas J. Watson Research Center in Yorktown Heights,... View Details
    Keywords: Paul Kix; illustrations by Dan Page
    • 13 Oct 2010
    • First Look

    First Look: October 13, 2010

    to each strategy. By "inviting in the lions" to critique your idea—and being prepared for them—you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the... View Details
    Keywords: Sean Silverthorne
    • 2011
    • Book

    Flying Without a Net: Turn Fear of Change into Fuel for Success

    By: Thomas J. DeLong
    Confronted by omnipresent threats of job loss and change, even the brightest among us are anxious. In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable... View Details
    Keywords: Leadership Style; Personal Development and Career; Problems and Challenges; Attitudes; Behavior
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    • 13 Dec 2011
    • First Look

    First Look: Dec. 13

      PublicationsAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Publication:Journal of... View Details
    Keywords: Sean Silverthorne
    • 19 Jul 2011
    • First Look

    First Look: July 19

    challenges of servicing both internal and external Aladdin clients during a period of rapid growth within BlackRock and significant change in the global financial landscape. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/211082-PDF-ENG Erik Peterson at... View Details
    Keywords: Sean Silverthorne
    • 23 Jun 2015
    • First Look

    First Look: June 23, 2015

    Experiment of On-the-job Learning of Knowledge Production by Local Workers Reporting to Return Migrants By: Choudhury, Prithwiraj Abstract—I study whether return migrants facilitate knowledge production by... View Details
    Keywords: Sean Silverthorne
    • 29 May 2012
    • First Look

    First Look: May 29

    will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change outright (resistors) are an effective means of affective cooptation only when a change diverges little from... View Details
    Keywords: Sean Silverthorne
    • 16 Aug 2016
    • First Look

    August 16, 2016

    of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods... View Details
    Keywords: Sean Silverthorne
    • 23 Apr 2013
    • First Look

    First Look: April 23

    MIT Sloan Management Review Experiments in Open Innovation at Harvard Medical School By: Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani Abstract—Harvard Medical School seems an unlikely organization to open up its innovation... View Details
    Keywords: Sean Silverthorne
    • 11 Aug 2009
    • First Look

    First Look: August 11, 2009

    Battilana and T. D'Aunno Publication:In Institutional Work: Actors and Agency in Institutional Studies of Organizations, edited by Thomas B. Lawrence, Roy Suddaby, and Bernard Leca. Cambridge, U.K.:... View Details
    Keywords: Martha Lagace
    • 03 Apr 2018
    • First Look

    New Research and Ideas, April 3, 2018

    Despite all these efforts to gain new global historical visions, however, the debates surrounding this movement have remained rather provincial in scope. Global History, Globally addresses this lacuna by surveying the state of global... View Details
    Keywords: Sean Silverthorne
    • 27 Sep 2011
    • First Look

    First Look: September 27

    ordinary managers. In The Innovator's DNA, the authors identify five capabilities demonstrated by the best innovators: (1) Associating: drawing connections between questions, problems, or ideas from unrelated fields; (2) Questioning:... View Details
    Keywords: Sean Silverthorne
    • 22 Jun 2010
    • First Look

    First Look: June 22

    advertising market—one that suffers quite a different set of problems. Display advertising systems place ads-typically, rectangular "banners"—on the majority of popular web sites. Though display ads are widespread, they are also troubled—ignored View Details
    Keywords: Martha Lagace
    • 09 Dec 2008
    • First Look

    First Look: December 9, 2008

    School Case 207-028 In 1980, Thomas J. Klutznick, president of a Chicago-based development company, was considering whether he should build a Class A building on a second-rate site outside the Central Loop... View Details
    Keywords: Martha Lagace
    • 13 Sep 2011
    • First Look

    First Look: September 13

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1865878 The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments Authors:Qiang Liu, Thomas J. Steenburgh,... View Details
    Keywords: Sean Silverthorne
    • 30 Aug 2016
    • First Look

    August 30, 2016

    https://www.hbs.edu/faculty/Pages/item.aspx?num=50545 A Model of Credit Market Sentiment By: Greenwood, Robin, Samuel G. Hanson, and Lawrence J. Jin Abstract—We present a model of credit market sentiment in which investors form beliefs... View Details
    Keywords: Carmen Nobel
    • 22 Mar 2016
    • First Look

    March 22, 2016

    institutions. It explores as well new efforts to understand the micro mechanisms and channels by which host countries can benefit from multinational activity, within and between firm productivity increases. Publisher's link:... View Details
    Keywords: Sean Silverthorne
    • February 2010
    • Background Note

    Marketing Analysis Toolkit: Situation Analysis

    By: Thomas J. Steenburgh and Jill Avery
    Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
    Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
    Related
    • 06 Dec 2011
    • First Look

    First Look: Dec. 6

      PublicationsFlying Without a Net: Turn Fear of Change into Fuel for Success Author:Thomas J. DeLong Publication:Harvard Business Review Press, 2011 Abstract Confronted by omnipresent threats of job loss... View Details
    Keywords: Sean Silverthorne