Publications

August 2002
Teaching Note

HP Consumer Products Business Organization: Distributing Printers via the Internet, TN

By: Rajiv Lal

Teaching Note for (9-500-021). View Details

Keywords: Consumer Products Industry

Research Summary

Internet of Things

By: Rajiv Lal

Book chapters View Details

October 2014
Case

KGFS: A New Approach to Rural Finance

By: Rajiv Lal

September 2014
Supplement

USAA in the Digital World

By: Rajiv Lal

This video supplement to case 515-016 ("USAA in the Digital World") is five short videos in one product. Each video is mentioned in the case. View Details

February 2013
Teaching Note

SANY: Going Global (TN)

By: Rajiv Lal

Keywords: Heavy Industry; Globalized Markets and Industries; Global Strategy; Construction Industry; Europe; Asia; China

Teaching Interest

Overview

By: Rajiv Lal

I will be teaching the First Year Marketing course next year. View Details

June 2002
Teaching Note

Harrah's Entertainment Inc. TN

By: Rajiv Lal

Teaching Note for (9-502-011). View Details

16 Nov 2010
First Look

First Look: November 16, 2010

founder should do when faced with a supplier who is trying to bypass WildChina to reach customers directly—a common problem faced by intermediaries. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811019-PDF-ENG Dubai Duty Free... View Details

Keywords: Sean Silverthorne

March 2018 (Revised January 2020)
Supplement

STRIVR (B): Moving into the Enterprise

By: Rajiv Lal and Scott Johnson

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been... View Details

Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States

March 2018
Case

Smart City Strategy: Amsterdam, Barcelona, and Atlanta

By: Rajiv Lal and Alexandra Houghtalin

November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States

March 2015
Teaching Plan

Goldman Sachs: Anchoring Standards after the Financial Crisis

By: Rajiv Lal and Lisa Mazzanti

Keywords: Reputation; Financial Crisis; Financial Services Industry

July 2014 (Revised August 2014)
Case

USAA in the Digital World

By: Rajiv Lal and Noah Fisher

Keywords: United States

March 2008
Case

Go Mobile

By: Rajiv Lal and Catherine Ross

Keywords: Telecommunications Industry

May 2004 (Revised April 2005)
Case

United States Army

By: Rajiv Lal and Laura Coleman

After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase... View Details

Keywords: Advertising Campaigns; Decisions; Globalization; Recruitment; Management Teams; Marketing Strategy; United States