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- All HBS Web (119)
- Faculty Publications (53)
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- All HBS Web (119)
- Faculty Publications (53)
- May 2021
- Teaching Note
American Airlines' Value Pricing (Abridged)
By: Sunil Gupta and Alvin J. Silk
Teaching Note for HBS Case No. 519-019.
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- October 1994
- Supplement
American Airlines' Value Pricing (C)
By: Alvin J. Silk and Jamie Harper
Designed as a follow-up to American Airlines' Value Pricing (A).
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Keywords:
Aerospace Industry
Silk, Alvin J., and Jamie Harper. "American Airlines' Value Pricing (C)." Harvard Business School Supplement 595-037, October 1994.
- September 1995 (Revised May 1996)
- Supplement
Philip Morris: Marlboro Friday (B)
By: Alvin J. Silk and Bruce Isaacson
Supplements the (A) case.
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Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (B)." Harvard Business School Supplement 596-002, September 1995. (Revised May 1996.)
- Web
scrapbookindex
scrapbookindex - page 6 Manufacturer, Business or Product Box # Vol. # Page # Product/service Eureka Silk Mfg Co., spool silk 36 XXXIII 36 thread Eureka Silk Mfg Co., spool...
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- 2010
- Working Paper
The Job Market for New Economists: A Market Design Perspective
By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job...
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Keywords:
Cost Management;
Information;
Surveys;
Jobs and Positions;
Job Interviews;
Job Search;
Emerging Markets;
Digital Platforms;
Service Operations;
Internet and the Web
Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Harvard Business School Working Paper, No. 10-096, May 2010.
- 2015
- Working Paper
Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services
By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to...
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Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services." Harvard Business School Working Paper, No. 15-093, June 2015.
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S...
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Keywords:
Advertising Campaigns;
Cost Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Media;
Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- 2003
- Other Unpublished Work
Scale and Scope Economies in the Global Advertising and Marketing Services Business
By: Alvin J. Silk and Ernst R. Berndt
- Web
scrapbookindex
thread Clark's O.N.T. Spool Cotton 34 XXVIII 9, 10, 14, 16, 20 thread Clark's O.N.T. Spool Cotton 37 XXXIV 16 thread Clark's O.N.T. Spool Cotton 38 XXXV 30,34,3 7 thread Clinching Screw Fastened 37 XXXIV 2 Coates., A.W. & Co. 33 XXVII 78 Coats, View Details
- June 2004
- Article
Holding Company Cost Economies in the Global Advertising and Marketing Services Business
By: Alvin J. Silk and Ernst R. Berndt
Silk, Alvin J., and Ernst R. Berndt. "Holding Company Cost Economies in the Global Advertising and Marketing Services Business." Art. 5. Review of Marketing Science 2, no. 1 (June 2004).
- Article
Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services
By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to...
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Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services." International Journal of Marketing Studies 8, no. 1 (February 2016).
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin View Details
Keywords:
Susan Young
- 10 May 2011
- First Look
First Look: May 10
PublicationsNonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited Authors:Itai Ashlagi, Duncan S. Gilchrist, Alvin E. Roth, and Michael A. Rees Publication:American Journal of Transplantation 11, no. 5 (May 2011)...
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Keywords:
Sean Silverthorne
- 2004
- Chapter
Cost Economies in the Global Advertising and Marketing Services Business
By: Alvin J. Silk and Ernst R. Berndt
Keywords:
Cost Management;
Advertising;
Marketing;
Globalized Markets and Industries;
Advertising Industry;
Service Industry
Silk, Alvin J., and Ernst R. Berndt. "Cost Economies in the Global Advertising and Marketing Services Business." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 217–257. San Francisco, CA: Jossey-Bass, 2004.
- September 2005
- Article
Holding Companies: Size-Related Cost Economies
By: Alvin J. Silk and Ernst R. Berndt
Silk, Alvin J., and Ernst R. Berndt. "Holding Companies: Size-Related Cost Economies." AdMap, no. 464 (September 2005): 51–53.
- 2001
- Working Paper
Geographic Concentration, Knowledge Spillovers, and Growth in the Evolution of the U.S. Advertising Agency Industry
By: Charles King, Alvin J. Silk and Niels Ketelhohn
- 25 Jan 2011
- First Look
First Look: Jan. 25
Living Kidney Donation Authors:Ruthanne L. Hanto, Alvin E. Roth, M. Utku Ünver, and Francis L. Delmonico Publication:Chap. 8 in Kidney Transplantation: A Guide to the Care of Transplant Recipients, edited by...
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Keywords:
Sean Silverthorne
- June 2003
- Teaching Note
Pepcid AC: Racing to the OTC Market (TN)
By: Charles King III, Alvin J. Silk and Ann Leamon
Teaching Note for (9-500-073).
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Keywords:
Chemical Industry
- 2005
- Working Paper
On Inter-industry Variation in the Vertical Integration of Advertising Services
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
- 07 Aug 2012
- First Look
First Look: August 7
http://www.hbs.edu/research/pdf/13-009.pdf The Need for (long) Chains in Kidney Exchange Authors:Itai Ashlagi, David Gamarnik, Michael A. Rees, and Alvin E. Roth Abstract It has been previously shown that for sufficiently large pools of...
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Keywords:
Sean Silverthorne