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Show Results For
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All HBS Web
(2,138)
- People (13)
- News (373)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
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- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by...
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- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business...
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- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose...
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- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future....
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- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: View Details
- 01 Jun 2003
- News
Alumni Bookshelf
profits. Investment Banking: Addressing the Management Issues by Steven I. Davis (MBA '58) (Palgrave Macmillan) In his eighth book, international banking consultant Davis offers a timely analysis of the global issues facing the View Details
- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice...
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- 01 Sep 2012
- News
Who Owns Yoga?
yoga style. Then there’s the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules but rather in mixing up styles of yoga to create a beneficial exercise. “These are two different examples of View Details
- 01 Mar 2014
- News
Cutting Edge
an executive at several food companies, Silk had revived other century-old brands such as Jell-O, Lea & Perrins, Hebrew National, and Armour. Based on those successes, New York–based hedge fund York Capital View Details
- 01 Jun 2013
- News
Brick by Brick
Meanwhile, birth rates declined, and children had less interest in toys that didn't offer instant gratification. Serious jolts were also taking place in the LEGO Group. Kjeld, out of the office for a year following a serious illness in 1993, appointed a View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:...
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Arts, Entertainment
- 01 Dec 2008
- News
Designing Change
most of the talking. Slowly, he gets the buy-in he’s been looking for as affiliates see the new logo’s influence on clients. At the same time, Boyd and his senior management team invigorate a jaded corporate culture that is divorced from...
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Julia Hanna
- 01 Dec 2010
- News
Faculty Research Online
recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan and colleagues explains how and...
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- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
expectations; create and implement an effective customer-access strategy; capture and leverage the customer’s voice to set priorities and improve products, services, and marketing; and use customer-relationship- management systems,...
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- 20 Jul 2022
- News
Wired to be Inspired
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Professor Ranjay Gulati, whose research looks at how the most resilient companies approach growth and profitability, chaired the Advanced Management Program at HBS for many...
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- 01 Dec 2001
- News
Faculty News
Nancy F. Koehn, a member of the Entrepreneurial and Service Management unit and an authority on business history, has been named a full professor. Honored in 1998 by the HBS Student Association for her classroom excellence, Koehn...
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- 01 Dec 2005
- News
One-on-One with Peter Cuneo
consumer products. We’re in 25 different categories, with toys being the biggest at the moment, followed by video games. Here, our characters are managed as brands. So it’s interesting — Spider-Man is both a celebrity and a brand. What...
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- 01 Apr 2002
- News
Q&A - Mark Fields
unsuccessful growth strategies, and a brand image — Mazda was once synonymous with innovation and excitement — that had become blurred. To fix those things, we had to win the support of the management team...
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- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,...
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- 26 Jul 2011
- News
An Entrepreneur of the Arts
moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand of luxury ballet shoes, is a...
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