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  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • April 2009 (Revised March 2014)
  • Teaching Note

Evan Williams: From Blogger to Odeo (A) and (B)

By: Noam T. Wasserman
Teaching Note for [809088]. View Details
Keywords: Venture Capital; Strategy; Groups and Teams; Blogs; Business Startups; Financing and Loans; Governing and Advisory Boards; Projects; Entrepreneurship
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  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator John Ruskin... View Details
Keywords: by John Quelch
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

whose excitement lasts only for days? John T. Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration and an expert on consumer behavior, pricing, and innovation. The blog below, cowritten with Marco Bertini of London... View Details
Keywords: Re: Multiple Faculty; Sports
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media... View Details
Keywords: by Carmen Nobel
  • 03 Mar 2015
  • First Look

First Look: March 3

Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2007
  • Op-Ed

Mattel: Getting a Toy Recall Right

Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy recall.Mattel has been criticized heavily... View Details
Keywords: by John Quelch; Consumer Products
  • 20 Sep 2007
  • Research & Ideas

How to be a Customer

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to... View Details
Keywords: by John Quelch
  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving... View Details
Keywords: by John Quelch; Retail
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

stations,” the Journal reported. “Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally.” Two months earlier, in July, Intuit CEO Sasan Goodarzi published a note in the financial software firm’s internal View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • July 2011
  • Teaching Note

Weber Shandwick: The Client Relationship Leader Program (TN)

By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
Keywords: Service Delivery; Organizational Structure; Groups and Teams; Employees; Growth and Development; Situation or Environment; Consolidation; Acquisition; Digital Platforms; Blogs; Social and Collaborative Networks; Internet and the Web; Public Relations Industry
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  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to what Toyota knew a long time... View Details
Keywords: by John A. Quelch; Auto
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

mention in their next blog post about a topic you’ve been discussing, or perhaps even a guest blog spot. Be creative about how your investors can help shine a light on your brand, product, and team. Product... View Details
Keywords: by Julia Austin
  • 12 Oct 2016
  • Research & Ideas

Break the Rules of How Business is Done

new approach, don’t do it for the sake of being different, do it because it either enables your company to run more efficiently and/or it adds value for your employees or customers. Reprinted with permission from the author's blog post,... View Details
Keywords: by Julia B. Austin
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is drawn from an article that... View Details
Keywords: by John Quelch
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of an imminent recession are all... View Details
Keywords: by John Quelch
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details
Keywords: by John A. Quelch
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive... View Details
Keywords: by John Quelch; Sports

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