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Show Results For
-
All HBS Web
(1,070)
- People (2)
- News (342)
- Research (360)
- Events (2)
- Multimedia (10)
- Faculty Publications (75)
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Virtual Reality;
Augmented Reality;
B2B;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Digital Marketing;
Internet and the Web;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Social Media;
E-commerce;
Applications and Software;
Digital Platforms;
Advertising Industry;
United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
View Details
Keywords:
Brand Management;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Digital Marketing;
Internet and the Web;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Social Media;
Applications and Software;
Digital Platforms;
Advertising Industry;
United States
- 01 Jun 2020
- News
Post-Office
company] has had folks doing virtual DJ sessions. They’ve had virtual sessions where parents offer support for [co-workers’] kids’ homework. We are only bound by our creativity there. PC: From a View Details
- 01 Jul 2021
- News
Readers Ask: Which Companies Are Transforming Work?
- 23 Mar 2021
- News
Succeeding in the New Work-from-Anywhere World
- 23 Jun 2021
- Video
From Travel & Hospitality to HBS
- February 2022
- Case
Cleveland Clinic Abu Dhabi: Leading Through the Fog of the COVID-19 Pandemic
By: Linda A. Hill and Emily Tedards
As COVID-19 began to take lives, destroy healthcare systems, and shut down economies across the globe, Dr. Rakesh Suri, Chief Executive Officer of Cleveland Clinic Abu Dhabi, and his executive team adapted their leadership to instill the new levels of agility and...
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Keywords:
Organizational Behavior;
Culture;
Organizational Culture;
Organizational Adaptation;
Organizational Effectiveness;
Alignment;
Leadership;
Innovation;
Diversity;
Collaboration;
Co-creation;
Learning Organizations;
Empowerment;
Teamwork;
Ecosystem;
Agility;
Partnerships;
Data-driven Decision-making;
Operating Model;
Risk Management;
Virtual Work;
Team Dynamics;
Telemedicine;
Metrics;
Globalization;
Pandemic;
COVID-19;
Hospital;
Healthcare;
United Arab Emirates;
Middle East;
Health Care and Treatment;
Health Pandemics;
Organizational Change and Adaptation;
Crisis Management;
Leading Change;
Leadership Style;
Digital Transformation;
United Arab Emirates;
Middle East
Hill, Linda A., and Emily Tedards. "Cleveland Clinic Abu Dhabi: Leading Through the Fog of the COVID-19 Pandemic." Harvard Business School Case 422-057, February 2022.
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
contribute to real—not the measured kind of—productivity. Some will argue that the Metaverse is little more than a place in which misfits can escape their own U-Stor-Its. Before assuming that, remember that this will be a virtual world of...
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Keywords:
by James Heskett
- 28 Jun 2021
- News
Four Imperatives for Managing in a Hybrid World
- 27 May 2021
- News
Will Offices in the Twin Cities Ever Return to the Way They Were?
- 28 Jan 2021
- News
9 leadership books every manager should read
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
But it must first overcome key technological and developmental challenges. One of the most critical questions yet to be answered: Will it be an open and interoperable virtual world, similar to today’s internet, or will it be a closed 3D...
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- 28 Oct 2021
- Video
How My LDP Prepared Me For HBS
- July 2022
- Case
Metaverse Seoul
By: Mitchell Weiss and Samantha Markowitz
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,...
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Keywords:
Metaverse;
Entrepreneurship;
Innovation and Invention;
Digital Platforms;
Internet and the Web;
Government Administration;
Public Administration Industry;
South Korea;
Asia
Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
- 22 Jul 2021
- Video
From CPG to HBS
- 23 Jun 2022
- News
All Those Zoom Meetings May Boost Connection and Curb Loneliness
- 18 Mar 2014
- Blog Post
BaubleBar Brought to Life, and Other Tales of Joining a Start-up
big screen. Our virtual conversation is live!Julia is the Director of Business Development at BaubleBar, and oversees the company’s global digital and offline partnerships. Before HBS, Julia never worked in...
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