Testing - Publications - Faculty & Research

October 2009
Journal Article

Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer

By: Oriol Carbonell and Diego A. Comin

This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to renegotiate their agreement. We study optimal contracts with and without commitment and derive an exclusion restriction that is useful to identify... View Details

Keywords: Contracts; Agreements and Arrangements; Research; Sports Industry; Spain

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Research Summary

Portfolio Betas Do Not Make for Better Asset Pricing Tests

Many papers claim that because using portfolios instead of individual stocks as test assets minimizes idiosyncratic volatility, their use also yields more precise estimates of risk premia. I show that while portfolio formation does lead to more efficient beta... View Details

National Customer Orientation: An Empirical Test across 112 Countries

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

January 2022
Case

Steem versus Hive: Testing Blockchain Governance

By: Shikhar Ghosh and Shweta Bagai

Keywords: Blockchain

Citation

Educators

June 2017
Case

Theranos: Small Volume Blood Testing (A)

By: John A. Quelch and Irene Lu

Citation

Educators

Purchase

September 2015 (Revised May 2017)
Case

Merieux NutriSciences: Marketing Food Safety Testing

By: John A. Quelch and Margaret L. Rodriguez

Citation

Educators

Purchase

August 1980 (Revised June 1983)
Supplement

Teradyne, Inc.--1979: Semiconductor Test Division (B)

By: Benson P. Shapiro

Supplements the (A) case. View Details

Keywords: Semiconductor Industry

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September–October 2021
Article

Internalization of Advertising Services: Testing a Theory of the Firm

By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu

In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details

Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory

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16 Mar 2016
Video

Testing Your Social Venture: Iterating Based on Market Feedback

29 Jan 2019
News

Howard Schultz Is Just Testing The Waters, Expert Says

03 Mar 2008
Working Paper Summaries

Testing a Purportedly More Learnable Auction Mechanism

Keywords: by Katherine L. Milkman, James Burns, David C. Parkes, Gregory M. Barron & Kagan Tumer; Web Services

2009
Other Book

A Test of a Company's Business Model

By: Kenneth A. Merchant and Tatiana Sandino

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29 Nov 2016
News

Donald Trump’s ‘truths’ often fail the test

13 May 2015
Blog Post

Former Engineer Gives Consulting a Test Drive

The majority of HBS students choose to do an internship in between their first and second years. Some students choose to continue down paths they pursued prior to business school, while others use the summer to try out new function areas or industries. Nneka Ezeigwe... View Details