Test - Publications - Faculty & Research

24 Feb 2016
Research & Ideas

Why It's Best to Take Tests Early in the Day

Here’s a tip for parents of school-aged children. If your kids must take a standardized test, it’s best to do so either first thing in the morning or right after recess. On average, students perform best on tests at the start of the... View Details

Keywords: by Carmen Nobel; Education

National Customer Orientation: An Empirical Test across 112 Countries

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

03 Mar 2008
Working Paper Summaries

Testing a Purportedly More Learnable Auction Mechanism

Keywords: by Katherine L. Milkman, James Burns, David C. Parkes, Gregory M. Barron & Kagan Tumer; Web Services

2009
Other Book

A Test of a Company's Business Model

By: Kenneth A. Merchant and Tatiana Sandino

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29 Nov 2016
News

Donald Trump’s ‘truths’ often fail the test

13 May 2015
Blog Post

Former Engineer Gives Consulting a Test Drive

The majority of HBS students choose to do an internship in between their first and second years. Some students choose to continue down paths they pursued prior to business school, while others use the summer to try out new function areas or industries. Nneka Ezeigwe... View Details

16 Jan 2024
Video

Hypothesis Testing in Business: Null vs. Alternative

16 Mar 2020
News

Moderna Announces Start of Coronavirus Vaccine Testing

September–October 2021
Article

Internalization of Advertising Services: Testing a Theory of the Firm

By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu

In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details

Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory

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April 2021
Teaching Note

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details

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2019
Article

Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

By: Iavor I Bojinov and Neil Shephard

We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact randomization based p-values for testing causal... View Details

Keywords: Causality; Nonparametric; Potential Outcomes; Trading Costs; Mathematical Methods

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June 23, 2021
Article

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza

When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details

Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research

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Response

Kiva as a Test of Our 'Societal Creativity'

Response to "Kiva and the Birth of Person-to-Person Microfinance" by Matt Flannery (Innovations case discussion) View Details

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Article

Organization Transformation as Punctuated Equilibrium: An Empirical Test

By: Michael Tushman and E. Romanelli

Keywords: Organizations; Transformation; Information

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January 1984 (Revised January 1989)
Teaching Note

Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note

By: Benson P. Shapiro

Teaching Note for (9-581-023). View Details

Keywords: Semiconductor Industry

Citation

Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members.... View Details