Filter Results
:
(964)
Show Results For
-
All HBS Web
(1,855)
- People (5)
- News (428)
- Research (964)
- Events (7)
- Multimedia (3)
- Faculty Publications (732)
Show Results For
-
All HBS Web
(1,855)
- People (5)
- News (428)
- Research (964)
- Events (7)
- Multimedia (3)
- Faculty Publications (732)
Sort by
- August 2019
- Supplement
Rand Fishkin at Moz (B)
Supplements the (A) case.
View Details
Keywords:
Startups;
Scaling;
Entrepreneurship;
Failure;
Business Startups;
Diversification;
Growth Management
Eisenmann, Thomas R. "Rand Fishkin at Moz (B)." Harvard Business School Supplement 820-003, August 2019.
- March 1998 (Revised October 2001)
- Case
Teradyne: Corporate Management of Disruptive Change
By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed...
View Details
Keywords:
Business Startups;
Disruption;
Management;
Market Entry and Exit;
Product;
Problems and Challenges;
Competitive Strategy;
Corporate Strategy;
Technology
Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
- Teaching Interest
Managing the Future of Work (MBA Education—Elective Curriculum)
The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts. HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details
- August 2019
- Supplement
Rand Fishkin at Moz (C)
Supplements the (A) case.
View Details
Keywords:
Startups;
Scaling;
Entrepreneurship;
Failure;
Business Startups;
Diversification;
Growth Management
Eisenmann, Thomas R. "Rand Fishkin at Moz (C)." Harvard Business School Supplement 820-004, August 2019.
- October 2009 (Revised November 2016)
- Case
Generation Health: A Pioneer in Genetics Benefit Management (A)
By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon
Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these...
View Details
Keywords:
Business Startups;
Entrepreneurship;
Governing Rules, Regulations, and Reforms;
Growth and Development Strategy;
Partners and Partnerships;
Genetics;
Health Industry;
Insurance Industry
Higgins, Robert F., Jeffrey D. Marrazzo, and Rachel Gordon. "Generation Health: A Pioneer in Genetics Benefit Management (A)." Harvard Business School Case 810-007, October 2009. (Revised November 2016.)
- 11 Jun 2019
- Book
These Aren't Beach Books, but Managers Should Read Them Anyway
greater burdens on managers but also creating new opportunities to shine. Varieties of Green Business: Industries, Nations and Time Making a business successful is a challenge in itself, but making a green business profitable is an even...
View Details
Keywords:
by Sean Silverthorne
- January 2019 (Revised October 2019)
- Case
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was...
View Details
Keywords:
Brands;
Brand Management;
Brand Communication;
Retailing;
DTC;
Influencer;
Startup;
Internet Marketing;
Big Data;
Crowdsourcing;
Growth and Development Strategy;
Social Media;
E-commerce;
Internet and the Web;
Digital Marketing;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Retail Industry;
United States;
North America
Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)
- October 2023 (Revised November 2023)
- Case
Sprout Solutions
By: Jeffrey J. Bussgang, Bonnie Yining Cao and Dawn H. Lau
Husband-and-wife co-founders Patrick and Alexandria Gentry had built Sprout Solutions to be one of the biggest Software-as-a-Service human resources management platforms in the Philippines, guided by the mission to "impact the life of every Filipino by improving...
View Details
- 2011
- Other Unpublished Work
Military Ties, New Ventures, and Political Risk Management in Emerging Economies
By: Shon R. Hiatt and Wesley Sine
New ventures in emerging economies face a number of challenges such as political instability, corruption, and uncertain property rights that can severely hinder their ability to grow and survive, yet little is known about how startups can mitigate such risk. Using data...
View Details
- March 2019 (Revised May 2019)
- Case
Fetchr: A New Way of Last Mile Delivery
By: V.G. Narayanan and Eren Kuzucu
By mid-2016, five years of aggressive growth had transformed Fetchr from a small logistics startup to a 1,000-employee, full-fledged last-mile delivery company operating across four countries in the Middle East and North Africa (MENA). Already beneficiaries of the...
View Details
Keywords:
Startup;
Decision;
Financial Strategy;
UAE;
KSA;
MENA;
Cost Accounting;
Business Model;
Business Startups;
Transformation;
Cost Management;
Strategy;
Disruptive Innovation;
Technological Innovation;
Growth and Development Strategy;
Growth Management;
Logistics;
Service Delivery;
Supply Chain Management;
Performance Evaluation;
Mathematical Methods;
Mobile and Wireless Technology;
Transportation Networks;
Middle East;
United Arab Emirates;
Dubai;
Bahrain;
Egypt;
Saudi Arabia;
North Africa
Narayanan, V.G., and Eren Kuzucu. "Fetchr: A New Way of Last Mile Delivery." Harvard Business School Case 119-018, March 2019. (Revised May 2019.)
- January 2024
- Case
Flashfood: The Magic of Commitment
By: Reza Satchu and Patrick Sanguineti
Josh Domingues had accomplished what countless young entrepreneurs long to achieve: founding a promising company that aspires to make the world a tangibly better place. Shocked to learn that international food waste cumulatively amounted to the world’s third largest...
View Details
Keywords:
Entrepreneur;
Founder;
Startup;
Business Model;
Business Startups;
Food;
Applications and Software;
Mission and Purpose;
Environmental Sustainability;
Canada
Satchu, Reza, and Patrick Sanguineti. "Flashfood: The Magic of Commitment." Harvard Business School Case 824-131, January 2024.
- September 2014 (Revised January 2017)
- Teaching Note
Access Health CT: Marketing Affordable Care (A) & (B)
By: John A. Quelch
Keywords:
Affordable Care Act (ACA);
Marketing Communications;
Market Segmentation;
Marketing Management;
Startup Management;
Analysis;
Innovation and Invention;
Marketing;
Measurement and Metrics;
Outcome or Result;
Performance;
Strategy;
Health Industry;
Insurance Industry;
North and Central America
- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised...
View Details
- January 2022 (Revised August 2022)
- Case
Hello Heart: The Next Generation of Chronic Disease Management Apps
By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.
View Details
Keywords:
Health;
Health Care and Treatment;
Information Technology;
Mobile and Wireless Technology;
Analysis;
Business Startups;
Transition;
Customer Focus and Relationships;
Customer Satisfaction;
Decision Making;
Demographics;
Design;
Entrepreneurship;
Venture Capital;
Technological Innovation;
Growth and Development Strategy;
Product Launch;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Customization and Personalization;
Business Growth and Maturation;
Business Model;
Strategy;
Applications and Software;
Health Industry;
Technology Industry;
Israel;
United States
Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
- January 2017 (Revised April 2017)
- Supplement
Bridj and the Business of Urban Mobility (B): A New Model in Kansas City
By: Rosabeth Moss Kanter and Jonathan Cohen
In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the...
View Details
Keywords:
Mobility;
Digital;
Mobile App;
Mobile;
Data;
Platform;
Organization;
Startup;
Start-up Growth;
Startup Management;
Responsibility;
Corporate Responsibility;
Entrepreneurship;
Information Technology;
Transportation;
Business and Stakeholder Relations;
Growth and Development Strategy;
Digital Platforms;
Mobile and Wireless Technology;
United States;
District of Columbia;
Massachusetts;
Kansas;
Mexico
Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (B): A New Model in Kansas City." Harvard Business School Supplement 317-047, January 2017. (Revised April 2017.)
- August 2021
- Case
Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?
By: Shikhar Ghosh and Marilyn Morgan Westner
Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar...
View Details
Keywords:
Pivot;
Startup;
Business Model;
Cryptocurrency;
Ethical Decision Making;
Emotions;
Growth and Development Strategy;
Ethics;
Market Entry and Exit;
Customer Relationship Management;
Loss;
Change Management;
Relationships
Ghosh, Shikhar, and Marilyn Morgan Westner. "Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?" Harvard Business School Case 822-018, August 2021.
- December 2014 (Revised November 2023)
- Case
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders...
View Details
Keywords:
Entrepreneurial Management;
Startup Management;
Technology;
Computer Programming;
Coding;
Online Education;
Monetization;
Online Communities;
Marketplaces;
Internet and the Web;
Education;
Entrepreneurship;
Business Startups;
Growth and Development Strategy;
Technology Industry;
Education Industry
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
- November 2019 (Revised June 2020)
- Case
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and...
View Details
Keywords:
Personal Care;
Startup;
Brand Equity;
Brand Valuation;
Brand Value;
Brand Storytelling;
Brand Management;
Brands and Branding;
Valuation;
Marketing;
Marketing Strategy;
Mergers and Acquisitions;
Entrepreneurship;
Business Startups;
Beauty and Cosmetics Industry;
Consumer Products Industry;
United States;
Japan
Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
- September 2020
- Teaching Note
Miami's Tech Future (B): Building the Entrepreneurial Ecosystem
By: Rosabeth Moss Kanter and Joyce J. Kim
In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting...
View Details
- March 1996 (Revised August 1996)
- Case
Open Market, Inc.: Managing in a Turbulent Environment
By: Lynda M. Applegate and Janis Lee Gogan
Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and...
View Details
Keywords:
Business Strategy;
Growth and Development;
Business Startups;
Internet and the Web;
Change;
Growth and Development Strategy;
Organizations;
Web Services Industry
Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)