Social Networking - Publications - Faculty & Research - Harvard Business School

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Aug 2010 - 2010
Conference Presentation

Power, Social Influence and Organizational Change: A Network Perspective

By: Julie Battilana and Tiziana Casciaro

Keywords: Organizations; Change; Power and Influence

September 2009
Article

Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms

By: Gautam Ahuja, Francisco Polidoro Jr. and Will Mitchell

Recent research shows that preexisting network structure constrains the formation of new interorganizational alliances. Firms that are poorly embedded in a network structure are less likely than richly embedded firms to form alliances, because they lack informational... View Details

Keywords: Interorganizational Networks; Interfirm Collaboration; Embeddedness; Networks; Joint Ventures; Alliances

July 13, 2023
Article

Threads Foreshadows a Big—and Surprising—Shift in Social Media

By: Scott Duke Kominers and Liang Wu

Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details

Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry

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2019
Working Paper

Immigrant Networking and Collaboration: Survey Evidence from CIC

By: Sari Pekkala Kerr and William R. Kerr

Networking and the giving and receiving of advice outside of one’s own firm are important features of entrepreneurship and innovation. We study how immigrants and natives utilize the potential networking opportunities provided by CIC, formerly known as the Cambridge... View Details

Keywords: Immigrants; Networking; Advice; Entrepreneurs; Inventors; Start-up Employees; Venturing; Co-working; Agglomeration; Immigration; Entrepreneurship; Networks; Innovation and Invention; Social and Collaborative Networks

April 2014 (Revised June 2016)
Case

Tapestry Networks

By: Karthik Ramanna and Matthew Shaffer

Tapestry Networks assembled industry leaders and their regulators in small, private meetings to build new frameworks for pressing regulatory challenges. Tapestry's motivating principle was to reimagine solutions to complex problems (e.g., drug-approval standards) in... View Details

Keywords: General Management; Government And Business; Strategy; Consulting Industry; United States; European Union

August 2009
Teaching Note

Cyworld: Creating and Capturing Value in a Social Network (TN)

By: Sunil Gupta and Sangman Han

Teaching Note for [509012]. View Details

Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea

29 Aug 2023
News

As Social Networks Get More Competitive, Which Ones Will Survive?

June 2008
Case

From xiaonei to hainei: The Quest for the Social Networking Service Market in China

By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong

Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he... View Details

Keywords: Entrepreneurship; Venture Capital; Social and Collaborative Networks; Competition; Internet; China

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May 2009
Exercise

Mapping Your Network

By: David A. Thomas

This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details

Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks

Web

A Network for Change | Social Enterprise | Harvard Business School

The Social Enterprise Initiative is a focal point for the creativity and energy of our worldwide community. This network includes students and alumni with backgrounds in all sectors who seek to engage in... View Details

2023
Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou

Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details

Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry

February 2004 (Revised December 2004)
Exercise

Developmental Network Questionnaire

By: Monica C. Higgins and John Galvin

The Developmental Network Questionnaire is an instrument designed to reveal information about the sources of developmental assistance in an individual's career. Teaching Purpose: To facilitate a session on developmental relationships. Includes color exhibits. View Details

Keywords: Personal Development and Career; Social and Collaborative Networks

25 Apr 2016
News

Learn to Love Networking

Article

Race, Opportunity, and Diversity of Social Circles in Managerial Managers' Networks

By: Herminia Ibarra

2011
Article

How Do Networks Matter? The Performance Effects of Interorganizational Networks

By: Ranjay Gulati, D. Lavie and Ravi Madhavin

A growing body of research suggests that an organization's ties to other organizations furnish resources that bestow various benefits. Scholars have proposed different perspectives on how such networks of ties shape organizational behavior and performance outcomes, but... View Details

Keywords: Management Systems; Organizational Design; Performance; Performance Effectiveness; Networks; Partners and Partnerships; Research; Perspective; Value

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January 2020
Case

SK Group: Social Progress Credits

By: George Serafeim, Ethan Rouen and David Freiberg

SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength... View Details

Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson

Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details

Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior

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Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

June 2018
Supplement

Knowledge Sharing at REMA 1000 (B)

By: Tatiana Sandino and Olivia Hull

Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate social media platform; however, some users complained that the... View Details

Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Problems and Challenges; Social Media; Retail Industry; Norway

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