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Show Results For
-
All HBS Web
(2,765)
- People (5)
- News (605)
- Research (1,611)
- Events (7)
- Multimedia (5)
- Faculty Publications (767)
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social...
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- 14 Nov 2017
- News
Students help groups to pursue climate action
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords:
Marketing;
Network Effects;
Sales;
Power and Influence;
Social and Collaborative Networks;
Web Sites;
South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- Article
Inaccurate Group Meta-Perceptions Drive Negative Out-Group Attributions in Competitive Contexts
By: J. Lees and M. Cikara
Across seven experiments and one survey (n = 4,282), people consistently overestimated out-group negativity towards the collective behaviour of their in-group. This negativity bias in group meta-perception was present across multiple competitive (but not cooperative)...
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Lees, J., and M. Cikara. "Inaccurate Group Meta-Perceptions Drive Negative Out-Group Attributions in Competitive Contexts." Nature Human Behaviour 4, no. 3 (March 2020): 279–286.
- Research Summary
"How Social Networks Moderate Loss Aversion"
The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with...
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- August 2015 (Revised May 2016)
- Technical Note
Leading Global Teams: Managing SPLIT to Bridge Social Distance
By: Tsedal Neeley
Keywords:
Global Leadership;
Global Collaboration;
Social Distance;
Global Teams;
Leadership;
Groups and Teams;
Organizations;
Diversity;
Cross-Cultural and Cross-Border Issues
Neeley, Tsedal. "Leading Global Teams: Managing SPLIT to Bridge Social Distance." Harvard Business School Technical Note 416-011, August 2015. (Revised May 2016.)
- 11 Jan 2016
- Research & Ideas
Is Group Loyalty a Force for Good or Evil?
or where they are crossing ethical boundaries for the good of their own group.” Gino and colleagues write about this paradox in a new paper forthcoming in the journal Organizational Behavior and Human Decision Processes with a decidedly unambiguous title: Blind...
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Keywords:
by Michael Blanding
- 2011
- Article
Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia
By: Michael Zhang and Feng Zhu
In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia...
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Keywords:
Rights;
Motivation and Incentives;
Internet and the Web;
Valuation;
Groups and Teams;
Knowledge Sharing;
Behavior;
Satisfaction;
Size;
Government and Politics;
Economics;
Information Technology Industry;
Hong Kong;
Taiwan;
Singapore
Zhang, Michael, and Feng Zhu. "Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia." American Economic Review 101, no. 4 (June 2011): 1601–1615.
- November 2023
- Case
Tata Group in 2021: Pursuing Profits through Purpose
By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200...
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Keywords:
Corporate Strategy;
Mission and Purpose;
Corporate Social Responsibility and Impact;
Emerging Markets;
Mergers and Acquisitions;
Ownership;
Air Transportation;
Air Transportation Industry;
India
Khanna, Tarun, Krishna G. Palepu, and Vidhya Muthuram. "Tata Group in 2021: Pursuing Profits through Purpose." Harvard Business School Case 124-047, November 2023.
- Article
Relational Reconciliation: Socializing Others Across Demographic Differences
By: Lakshmi Ramarajan and Erin M. Reid
In demographically diverse organizations, employees charged with socializing others—
socialization agents—must navigate a deep tension between the organization’s needs to
integrate individuals into a collective and individuals’ needs for recognition of their
unique...
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Ramarajan, Lakshmi, and Erin M. Reid. "Relational Reconciliation: Socializing Others Across Demographic Differences." Academy of Management Journal 63, no. 2 (April 2020): 356–385.
- November 2012
- Case
Tracy Palandjian at Social Finance US (A)
By: Alnoor Ebrahim, Catherine Clark and Beth Bafford
It had been eighteen months since Tracy Palandjian had left her position as a managing director at The Parthenon Group to start an ambitious venture called Social Finance US. With a mission "to mobilize investment capital to drive social change," her new organization...
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- 14 Jan 2022
- Blog Post
Embracing Activism for Social Change
they happen. “Our model was a program we researched in Houston that’s working well,” Mendu says. “I was able to lead the training session for the Detroit effort, which was an honor for me.” Enabling Career Exploration Each year, the HBS Leadership Fellows Program gives...
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- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
making changes to the products themselves to make them more social, and leverage group dynamics, using technologies such as Facebook Connect. But I don't see a lot of that yet. I see (businesses) saying, 'Let's talk to people on Twitter...
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- April 2007 (Revised March 2008)
- Case
Dr. Iqbal Survé at Sekunjalo Investment Group (A)
By: Linda A. Hill and Emily Stecker
Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,...
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Keywords:
Crime and Corruption;
Social Entrepreneurship;
Investment;
Leadership;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
South Africa
Hill, Linda A., and Emily Stecker. "Dr. Iqbal Survé at Sekunjalo Investment Group (A)." Harvard Business School Case 407-019, April 2007. (Revised March 2008.)
- January 1998 (Revised May 1999)
- Case
Fitzpatrick Hotel Group (B-2): Paddy Fitzpatrick
By: Paul A. Gompers and Catherine M. Conneely
Supplements the (A) case.
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Keywords:
Venture Capital;
Perspective;
Financing and Loans;
Accommodations Industry;
Republic of Ireland
Gompers, Paul A., and Catherine M. Conneely. "Fitzpatrick Hotel Group (B-2): Paddy Fitzpatrick." Harvard Business School Case 298-004, January 1998. (Revised May 1999.)
- December 1993 (Revised November 2009)
- Case
Manville Corporation Fiber Glass Group (A)
By: Lynn S. Paine and Sarah Gant
Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a...
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Keywords:
Communication Strategy;
Decision Choices and Conditions;
Ethics;
Health Disorders;
Risk Management;
Marketing Communications;
Product;
Corporate Social Responsibility and Impact;
Safety;
Consumer Products Industry;
Industrial Products Industry
Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
- 05 Jul 2006
- Working Paper Summaries
Maximizing Joint Gains: Transaction Utility Within and Between Groups
- 01 Jun 2008
- News
Social Enterprise Pioneer
HBS professor Kash Rangan talks about a new generation of business leaders and philanthropists who are experimenting with hybrid forms of social enterprises. And they are insisting that these enterprises operate with greater transparency...
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- March 2011
- Supplement
BioPasteur: Instructions for the group discussion
By: Giovanni Gavetti and Francesca Gino
The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias....
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Gavetti, Giovanni, and Francesca Gino. "BioPasteur: Instructions for the group discussion." Harvard Business School Supplement 711-510, March 2011.
- November 2022
- Article
Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank
By: Mina Cikara, Vasiliki Fouka and Marco Tabellini
People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the...
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Keywords:
Prejudice;
Minority;
Hate Crimes;
Reference Dependence;
Prejudice and Bias;
Attitudes;
Demographics
Cikara, Mina, Vasiliki Fouka, and Marco Tabellini. "Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank." Nature Human Behaviour 6, no. 11 (November 2022): 1537–1544. (Pre-Published online August 8, 2022, Featured in HBS Working Knowledge and ABC News.)