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All HBS Web
(2,610)
- Faculty Publications (290)
- February 2019 (Revised February 2020)
- Case
Theranos: Who Has Blood on Their Hands? (A)
By: Nien-hê Hsieh, Christina R. Wing, Emilie Fournier and Anna Resman
This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As...
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Keywords:
Health Testing and Trials;
Corporate Accountability;
Organizational Culture;
Misleading and Fraudulent Advertising;
Crime and Corruption;
Ethics;
Entrepreneurship;
Lawsuits and Litigation
Hsieh, Nien-hê, Christina R. Wing, Emilie Fournier, and Anna Resman. "Theranos: Who Has Blood on Their Hands? (A)." Harvard Business School Case 619-039, February 2019. (Revised February 2020.)
- November 2018 (Revised April 2019)
- Case
Nike: Changing the Sneakers Game
By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer....
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Keywords:
Digital Technology;
Apparel;
Fashion;
Superstar;
Innovation;
General Management;
Mobile and Wireless Technology;
Strategy;
Marketing Strategy;
Innovation and Invention;
Management;
Sports;
Entertainment;
Digital Strategy;
Apparel and Accessories Industry
Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
- September 2018 (Revised May 2021)
- Teaching Plan
Eastern Bank: Innovating Through Eastern Labs
By: Karen Mills, Dennis Campbell and Aaron Mukerjee
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were...
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Keywords:
Banks;
Fintech;
Innovation;
Innovation & Entrepreneurship;
Innovation And Strategy;
Technological Change;
Technology And Innovation Management;
Entrepreneurial Management;
Intrapreneurship;
Banks and Banking;
Innovation and Invention;
Entrepreneurship;
Innovation Strategy;
Technological Innovation;
Information Technology;
Management
- September 2018 (Revised January 2019)
- Teaching Note
Gemini Investors
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Teaching Note for HBS No. 211-066. Gemini Investors was a private equity firm that targeted equity investments of between $4 million to $6 million per firm. In the period from 2000 to 2015, Gemini had successfully deployed four funds, all licensed as Small Business...
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- September 2018 (Revised October 2018)
- Supplement
Lexoo: Building a Long-Lasting Platform
By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized...
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- August 2018 (Revised September 2018)
- Case
LendingClub (A): Data Analytic Thinking (Abridged)
By: Srikant M. Datar and Caitlin N. Bowler
LendingClub was founded in 2006 as an alternative, peer-to-peer lending model to connect individual borrowers to individual investor-lenders through an online platform. Since 2014 the company has worked with institutional investors at scale. While the company assigns...
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Keywords:
Data Science;
Data Analytics;
Investing;
Loans;
Investment;
Financing and Loans;
Analytics and Data Science;
Analysis;
Forecasting and Prediction;
Business Model
Datar, Srikant M., and Caitlin N. Bowler. "LendingClub (A): Data Analytic Thinking (Abridged)." Harvard Business School Case 119-020, August 2018. (Revised September 2018.)
- August 2018
- Case
Enfoca: Private Equity in Peru
By: Victoria Ivashina and Jeffrey Boyar
This case follows Enfoca, Peru’s largest local private equity firm and its portfolio company Maestro, a leading player in Peru’s hardware retail market. Peru’s GDP growth between 2008 and 2014 was the highest of any Latin American country. Growth of the Peruvian middle...
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Ivashina, Victoria, and Jeffrey Boyar. "Enfoca: Private Equity in Peru." Harvard Business School Case 219-030, August 2018.
- June 2018 (Revised February 2019)
- Teaching Note
Rose Electronics Distributing Company
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Itamar Frankenthal (HBS ’13) wanted a $4.5 million bank loan to partially finance his planned acquisition of a small company, Rose Electronics. He received nine proposals which varied widely in term, interest rate, amortization schedule, and covenants. Frankenthal had...
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- June 2018
- Case
Verona Group
By: Robert L. Simons and Sarah Abbott
Are a salesperson's struggles her own fault or the result of a problematic job design? Anna George works as a salesperson at Verona Group, a company that designs and wholesales high-end women's apparel. She had spent nearly 20 years in sales with another fashion label...
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Keywords:
Jobs and Positions;
Design;
Analysis;
Performance;
Measurement and Metrics;
Salesforce Management;
Organizational Design
Simons, Robert L., and Sarah Abbott. "Verona Group." Harvard Business School Brief Case 918-531, June 2018.
- June 2018
- Case
Relax (Boston): Innovating and Growing an Entrepreneurial Business
By: Paul Marshall and Carole Carlson
The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the...
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Keywords:
Growth and Development Strategy;
Growth Management;
Acquisition;
Brands and Branding;
Entrepreneurship;
Organizational Design
Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business." Harvard Business School Brief Case 918-523, June 2018.
- Article
Investors as Stewards of the Commons?
By: George Serafeim
Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive social impact. In this paper, I provide a framework outlining the role of investors as stewards of the commons. While...
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Keywords:
Collaboration;
Industry Self-regulation;
Sustainability;
ESG;
Capital Markets;
Investor Behavior;
Investment Activism;
Social Issues;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Cooperation
Serafeim, George. "Investors as Stewards of the Commons?" Journal of Applied Corporate Finance 30, no. 2 (Spring 2018): 8–17.
- January 2018 (Revised August 2020)
- Background Note
Continuous Software Development: Agile's Successor
By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull
In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product...
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Keywords:
Continuous Improvement;
Continuous Development;
Continuous Delivery;
Continuous Integration;
Product Development Processes;
Computer Programming;
Agile;
Waterfall;
Software Applications;
Software Engineering;
Applications and Software;
Information Technology;
Technological Innovation;
Product Development;
Customer Focus and Relationships;
Entrepreneurship;
Organizational Change and Adaptation;
Organizational Structure;
Quality;
Product Marketing;
Product;
Infrastructure;
Information Infrastructure;
Computer Industry;
Technology Industry;
Information Technology Industry;
Web Services Industry;
Massachusetts;
Boston
Bussgang, Jeffrey J., Samuel Clemens, and Olivia Hull. "Continuous Software Development: Agile's Successor." Harvard Business School Background Note 818-055, January 2018. (Revised August 2020.)
- November 6, 2017
- Article
The Common Traps of Working in Your Family's Business
By: Josh Baron
When your family’s name is on the door, you will never just be one of the gang — and everything you do could be fodder for the office rumor mill. Your actions are amplified because of your status in the company, and even seemingly small gestures can unintentionally...
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Keywords:
Family Business;
Attitudes;
Behavior;
Personal Development and Career;
Mission and Purpose
Baron, Josh. "The Common Traps of Working in Your Family's Business." Harvard Business Review (website) (November 6, 2017).
- October 2017 (Revised April 2019)
- Case
Eastern Bank: Innovating Through Eastern Labs
By: Karen Mills, Dennis Campbell and Aaron Mukerjee
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were...
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Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Case 318-068, October 2017. (Revised April 2019.)
- October 2017
- Case
Pricing PatientPing
By: Frank V. Cespedes, Julia Kelley and Amram Migdal
In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time...
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Keywords:
Pricing;
Health Tech;
Health Technology;
Marketing;
Sales Process;
Sales Strategy;
Price;
Sales;
Marketing Strategy;
Health Care and Treatment;
Health Industry;
Technology Industry;
Boston;
North America;
Massachusetts;
United States
Cespedes, Frank V., Julia Kelley, and Amram Migdal. "Pricing PatientPing." Harvard Business School Case 818-017, October 2017.
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled...
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- May 2017 (Revised November 2017)
- Teaching Note
BrightStar Care: The Evolution of a Leadership Team
By: Boris Groysberg, Colleen Ammerman and Olivia Hull
Teaching Note for HBS No. 417-020.
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Keywords:
Health Care Services;
Entrepreneurs;
Board Of Directors;
Boards Of Directors;
Health Care Industry;
Growth Strategy;
Organizational Change;
Brand Positioning;
Entrepreneurial Organizations;
Entrepreneurial Management;
Franchising;
Family-owned Business;
Home Health Care;
Managing Growth;
Management Styles;
Organizational Development;
Talent Management;
Women Executives;
Women And Leadership;
Business Startups;
Family Business;
Small Business;
Talent And Talent Management;
Governing And Advisory Boards;
Health Care And Treatment;
Human Capital;
Leadership Development;
Leadership Style;
Business Or Company Management;
Growth And Development Strategy;
Management Analysis, Tools, And Techniques;
Management Skills;
Management Style;
Management Succession;
Management Systems;
Management Teams;
Brands And Branding;
Marketing Strategy;
Strategy;
Health Industry
- April 2017
- Case
Imprimis (A)
By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel
This case examines the strategic choices and evolving business model of Imprimis Pharmaceuticals from the perspective of CEO Mark Baum. The (A) case provides a brief history of the company and of the compounding business, outlining the challenges faced by Imprimis in...
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Keywords:
Strategy;
Healthcare;
Drug Compounding;
Pharmaceuticals;
Compounding;
Drug Development;
Decision-making;
Mark Baum;
Imprimis;
Small Business;
Decisions;
Cost vs Benefits;
Business Strategy;
Business Model;
Decision Choices and Conditions;
Pharmaceutical Industry;
United States
Casadesus-Masanell, Ramon, Karen Elterman, and Marc Appel. "Imprimis (A)." Harvard Business School Case 717-426, April 2017.
- March 2017
- Case
Swagbucks
By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s...
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Keywords:
Loyalty Management;
Scaling;
Scale;
Entrepreneurship;
Human Resources;
Employees;
Employee Relationship Management;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Design;
Leading Change;
Growth Management;
Religion;
Technology;
Online Technology;
Internet;
Transition;
Leadership;
Web Services Industry;
Technology Industry;
United States
Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
- Article
Creating Ecotourism in Costa Rica, 1970–2000
By: Geoffrey Jones and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a...
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Keywords:
Ecotourism;
Entrepreneurship In Emerging Markets;
Sustainable Business And Innovation;
Tourism;
Green Business;
Entrepreneurship;
Growth and Development;
History;
Business History;
Tourism Industry;
Latin America;
Costa Rica
Jones, Geoffrey, and Andrew Spadafora. "Creating Ecotourism in Costa Rica, 1970–2000." Enterprise & Society 18, no. 1 (March 2017): 146–183.