Publications

December 1989 (Revised June 2003)
Case

Bayside

By: William J. Poorvu and Richard Ellis Crum

Explores the issues associated with leasing office space in a softening market from the perspective of a young leasing agent. Addresses market and lease analysis, negotiating tactics and strategy, and management of a financial partnership. View Details

Keywords: Management; Partners and Partnerships; Negotiation Tactics; Markets; Business Strategy; Leasing; Corporate Finance; Real Estate Industry

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

28 Aug 2018
News

The Digital Human: Confidante

October 2015 (Revised January 2017)
Case

P&G Canada: Old Company, New Tricks

By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall

P&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, president of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction... View Details

Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada

October 2017 (Revised November 2017)
Case

NYC311

By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick

Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details

29 Jul 2022
News

As Twitter, Amazon, and Meta Scale Back Offices, Some See Opportunities To Leverage Remote Work Advantages

The Final Economic Frontier

After decades of centralized control of economic activity in space, NASA and US policymakers have begun to cede the direction of human activities in space to commercial companies. The shift from public to private priorities in space is especially significant because... View Details

January 2001 (Revised April 2001)
Case

Lawyers & Leases

By: Richard G. Hamermesh and Michele Lutz

Profiles Rajath Chaundry, an aspiring entrepreneur, as he attempts to secure office space for his growing team, select a lawyer, and continue to build his fledgling enterprise, eLearning.com. Designed to be used in an entrepreneurial management or small business course... View Details

Keywords: Entrepreneurship; Business or Company Management; Business Ventures; Corporate Entrepreneurship; Intellectual Property; Management Succession; Leasing; Negotiation; Education Industry; Legal Services Industry

28 Sep 2021
News

12 Questions About Hybrid Work, Answered

Article

Space, the Final Economic Frontier

By: Matthew C. Weinzierl

After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP... View Details

Keywords: Emerging Markets; Economics; Private Sector; Aerospace Industry

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29 Sep 2014
Blog Post

Don’t leave this out of your job posting…

Creating a compelling job posting can be tricky. Within a short amount of space you have to strike a balance between being informative and engaging. With first-year job postings going live on 10/10, it feels like the perfect time to View Details

September 28, 2021
Article

12 Questions About Hybrid Work, Answered

By: Tsedal Neeley

As we move into the next phase of the pandemic, companies are grappling with whether and how to bring their employees back into the office after working from home extensively. According to multiple surveys, most people want a mix of in-person and remote work, and some... View Details

Keywords: COVID-19 Pandemic; Remote Work; Transition; Employees; Job Design and Levels; Organizational Structure

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30 Oct 2023
Blog Post

HBS Career Journeys | Laura Romine

HBS Career & Professional Development sat down with students to talk about their career journeys. Laura Romaine (MBA 2023) shares how HBS opened her worldview and how working with the HBS career services View Details

30 Oct 2023
Blog Post

HBS Career Journeys | Laura Romine

HBS Career & Professional Development sat down with students to talk about their career journeys. Laura Romaine (MBA 2023) shares how HBS opened her worldview and how working with the HBS career services View Details

06 Dec 2020
News

The best books of 2020, according to Fortune staff

12 Feb 2015
Video

Investing for Real and Permanent Good

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

workplace, at least to some extent. Organizations understand that they must become more diverse, equitable, and inclusive places, and that they must reach out to people as individuals of different backgrounds, engage with them on their terms, and make View Details

Keywords: by Ranjay Gulati

Forthcoming
Article

Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

By: Maria P. Roche, Alexander Oettl and Christian Catalini

We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details

Keywords: Knowledge Integration; Coworking; Microgeography; Business Startups; Technology Adoption; Diversity; Interpersonal Communication; Knowledge Sharing; Geographic Location