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All HBS Web
(2,426)
- Faculty Publications (297)
- 12 Dec 2014
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that...
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Keywords:
Shared Value;
Society;
Value Creation;
Competitive Advantage;
Civil Society or Community;
Business and Community Relations;
Business and Government Relations
Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." In Porter Prize South Korea. Dong-A Business Forum, Seoul, South Korea, December 12, 2014.
- 3 Dec 2014
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that...
View Details
Keywords:
Society;
Value Creation;
Competitive Advantage;
Civil Society or Community;
Business and Community Relations;
Government and Politics
Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Porter Prize for Excellence in CSV, Seoul, South Korea, December 3, 2014.
- Article
Contingent Match Incentives Increase Donations
By: Lalin Anik, Michael I. Norton and Dan Ariely
We propose a new means by which non-profits can induce donors to give today and commit to giving in the future: contingent match incentives, in which matching is made contingent on the percentage of others who give (e.g., "if X% of others give, we will match all...
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Keywords:
Matching Donations;
Social Proof;
Prosocial Behavior;
Charitable Giving;
Plausibility;
Motivation and Incentives;
Philanthropy and Charitable Giving
Anik, Lalin, Michael I. Norton, and Dan Ariely. "Contingent Match Incentives Increase Donations." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 790–801.
- Article
Emodiversity and the Emotional Ecosystem
By: Jordi Quoidbach, June Gruber, Moira Mikolajczak, Alexsandr Kogan, Ilios Kotsou and Michael I. Norton
Bridging psychological research exploring emotional complexity and research in the natural sciences on the measurement of biodiversity, we introduce—and demonstrate the benefits of—emodiversity: the variety and relative abundance of the emotions that humans experience....
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Quoidbach, Jordi, June Gruber, Moira Mikolajczak, Alexsandr Kogan, Ilios Kotsou, and Michael I. Norton. "Emodiversity and the Emotional Ecosystem." Journal of Experimental Psychology: General 143, no. 6 (December 2014): 2057–2066.
- Article
The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential
By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton
Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether...
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Kupor, Daniella, Zakary L. Tormala, and Michael I. Norton. "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential." Journal of Experimental Social Psychology 55 (November 2014): 210–216.
- Article
A 'Present' for the Future: The Unexpected Value of Rediscovery
Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the...
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Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860.
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,...
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Keywords:
Philanthropy;
Charitable Giving;
Charity;
Philanthropy and Charitable Giving;
Advertising;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry;
Food and Beverage Industry;
Retail Industry;
United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 29 Sep 2014
- Other Presentation
Reshaping Regional Economic Development: Clusters and Regional Strategy
Professor Michael Porter delivered a keynote speech at Mapping the Midwest's Future, a conference held in Minneapolis and hosted by the University of Minnesota that officially launched the new U.S. Cluster Mapping tool. His presentation focused on U.S. competitiveness...
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Porter, Michael E. "Reshaping Regional Economic Development: Clusters and Regional Strategy." Mapping the Midwest's Future, Institute for Strategy and Competitiveness and University of Minnesota, Humphrey School of Public Affairs, Minneapolis, MN, September 29, 2014.
- Article
Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
By: Melanie Rudd, Jennifer Aaker and Michael I. Norton
Across six field and laboratory experiments, participants assigned a more concretely-framed prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of...
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Keywords:
Prosocial Behavior;
Goal Framing;
Affective Forecasting;
Goals and Objectives;
Happiness;
Philanthropy and Charitable Giving
Rudd, Melanie, Jennifer Aaker, and Michael I. Norton. "Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness." Journal of Experimental Social Psychology 54 (September 2014): 11–24.
- Article
How Much (More) Should CEOs Make? A Universal Desire for More Equal Pay
By: Sorapop Kiatpongsan and Michael I. Norton
Do people from different countries and different backgrounds have similar preferences for how much more the rich should earn than the poor? Using survey data from 40 countries (N = 55,238), we compare respondents' estimates of the wages of people in different...
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Keywords:
Inequality;
Justice;
Wage;
Cross-cultural;
Wages;
Equality and Inequality;
Fairness;
Income;
Employees;
Management Teams;
Cross-Cultural and Cross-Border Issues
Kiatpongsan, Sorapop, and Michael I. Norton. "How Much (More) Should CEOs Make? A Universal Desire for More Equal Pay." Perspectives on Psychological Science 9, no. 6 (November 2014): 587–593.
- Article
The (Perceived) Meaning of Spontaneous Thoughts
By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as...
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Keywords:
Spontaneous Thoughts;
Self-Insight;
Meaning;
Attribution;
Judgment And Decision Making;
Decision Making;
Cognition and Thinking
Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.
- July 2014 (Revised August 2018)
- Course Overview Note
FIELD Foundations
- 2014
- Article
Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal
By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker
Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those...
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Keywords:
Thoughtfulness;
Liking;
Social Influence;
Decisions;
Attitudes;
Cognition and Thinking;
Power and Influence
Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270.
- 2014
- Article
Unequality: Who Gets What and Why It Matters
Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the...
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Keywords:
Inequality;
Ethics;
Productivity;
Gambling;
Equality and Inequality;
Fairness;
Income;
Performance Productivity;
United States
Norton, Michael I. "Unequality: Who Gets What and Why It Matters." Policy Insights from the Behavioral and Brain Sciences 1, no. 1 (2014): 151–155.
- 2014
- Working Paper
Handshaking Promotes Cooperative Dealmaking
By: Juliana Schroeder, Jane Risen, Francesca Gino and Michael I. Norton
Humans use subtle sources of information—like nonverbal behavior—to determine whether to act cooperatively or antagonistically when they negotiate. Handshakes are particularly consequential nonverbal gestures in negotiations because people feel comfortable initiating...
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Schroeder, Juliana, Jane Risen, Francesca Gino, and Michael I. Norton. "Handshaking Promotes Cooperative Dealmaking." Harvard Business School Working Paper, No. 14-117, May 2014.
- Article
Matchmaking Promotes Happiness
By: Lalin Anik and Michael I. Norton
Four studies document and explore the psychology underlying people's proclivity to connect people to each other—to play "matchmaker." First, Study 1 shows that chronic matchmaking is associated with higher well-being. Studies 2 and 3 show that matching others on the...
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Anik, Lalin, and Michael I. Norton. "Matchmaking Promotes Happiness." Social Psychological & Personality Science 5, no. 6 (August 2014): 644–652.
- 19 Apr 2014
- Interview
How the U.S. is Lagging on Quality of Life
Fareed Zakaria speaks with Michael Porter, a professor at the Harvard Business School, about a groundbreaking new Social Progress Index and how the United States is lagging on many indicators.
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Porter, Michael E. "How the U.S. is Lagging on Quality of Life." Fareed Zakaria GPS, New York, NY, April 19, 2014.
- April 2014 (Revised June 2015)
- Case
Making stickK Stick: The Business of Behavioral Economics
By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords:
Behavioral Economics;
Behavior Change;
B2B Vs. B2C;
Human Resource Management;
Marketing Of Innovations;
Health & Wellness;
Weight Loss;
Charitable Giving;
Marketing;
Consumer Behavior;
Entrepreneurship;
Internet and the Web;
Health;
Business Model;
Sales;
Human Resources;
Health Industry;
United States
John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)
- 2 Apr 2014
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that...
View Details
Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." International Conference in Mauritius, BSP Group, Pont Fer, Phoenix, Mauritius, April 2, 2014.
- April 2014
- Article
Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs
By: Adam Waytz and Michael I. Norton
Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can...
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Waytz, Adam, and Michael I. Norton. "Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs." Emotion 14, no. 2 (April 2014): 434–444.