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December 13, 2017
Article

What It Takes to Become a Great Product Manager

By: Julia Austin

As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details

Keywords: Management; Product Development; Personal Development and Career

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1982
Chapter

Managing Innovation Over the Product Life Cycle

Keywords: Product; Innovation and Management

May 1997
Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti

The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details

Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

2020
Other Teaching and Training Material

Leading the Charge: A Podcase about Product Management at Opower

By: Jeffrey Rayport and John J. Lafkas

The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details

Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software

2018
Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne

We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details

Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption

08 May 2006
Research & Ideas

The Cost of Cutting in Line

No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details

Keywords: by Sean Silverthorne

September – October 1983
Article

Quality on the Line

By: David A. Garvin

Keywords: Quality; Production

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01 Dec 1994
Conference Presentation

Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines

By: J. H. Hammond, Z. B. Tang and F. H. Abernathy

Keywords: Design; Planning; Production; Apparel and Accessories Industry; Manufacturing Industry

December 2022
Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek

Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details

Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development

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May 2010
Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan

Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry

January 2014
Supplement

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Spreadsheet for Instructors (Brief Case)

By: Robert J. Dolan and Heather Beckham

May 2013 (Revised September 2013)
Case

The Kashagan Production Sharing Agreement (PSA)

By: Benjamin C. Esty and Florian Bitsch

When discovered in the 1990s, the Kashagan oil field was the second largest oil field in the world. The project sponsors (equity investors) signed a 40-year production sharing agreement (PSA) with the Kazakh government in 1997, with the expectation the field would... View Details

2006
Casebook

Managing Product and Service Development: Text and Cases

By: Stefan Thomke

Keywords: Management; Product; Growth and Development; Information; Cases

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February 1983
Case

Managing Product Safety: The Case of the Procter & Gamble Rely Tampon

Presents an accounting of Procter & Gamble's handling of a product safety controversy (1980) surrounding its Rely tampon. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies... View Details

Keywords: Safety; Crisis Management; Product; Consumer Products Industry; Consumer Products Industry

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January 2004 (Revised January 2005)
Case

Delta Air Lines (A): The Low-Cost Carrier Threat

By: Jan W. Rivkin and Laurent Therivel

The top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary,... View Details

Keywords: Corporate Strategy; Competitive Strategy; Cost; Decision Choices and Conditions; Service Delivery; Service Operations; Air Transportation Industry

Article

The Product Management Audit: Design and Survey Findings

By: John A. Quelch, Paul Farris and James Olver

Research Summary

Product Market Competition and Top Management Compensation, 1998

Simi Kedia

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June 1977 (Revised August 1984)
Background Note

Mass Production and the Beginnings of Scientific Management

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May 2018 (Revised February 2020)
Case

Jason Blum's Blumhouse Productions

By: Anita Elberse

In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details

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