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  • February 2024
  • Article

Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit
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  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

"Ted Levitt changed my life," wrote Barry Koh (HBS PMD 30, 1975). "In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer—the best attributes and the best... View Details
Keywords: by Julia Hanna; Education; Retail
  • 03 Aug 2022
  • News

Hungry for Change

damaged the health of the planet, with single-use plastic from food packaging clogging landfills. Flynn had never imagined herself as an entrepreneur, but she quickly recognized that the food system was not one she could change from... View Details
Keywords: April White
  • February 2010 (Revised March 2010)
  • Supplement

Leading Change at Simmons (E)

By: Amy C. Edmondson and Susan Thyne
This case updates the “Leading Change at Simmons” series by examining Simmons' increasing debt under the ownership of Thomas H. Lee, a private equity firm. Charlie Eitel, the former CEO, wonders what the company's, and his, legacy will be after declaring bankruptcy... View Details
Keywords: Borrowing and Debt; Private Equity; Insolvency and Bankruptcy; Leading Change; Operations; Organizational Change and Adaptation; Organizational Culture; Ownership; Performance Improvement; Consumer Products Industry
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  • October 2013 (Revised December 2013)
  • Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry
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  • November – December 1993
  • Response

'Is It Too Late for Pacer to Change Course?' A Response to 'When New Products and Customer Loyalty Collide'

By: D. A. Leonard-Barton
Keywords: Change; Product
Related
  • 01 Sep 2010
  • News

RX for Change

process is the product,” Bohmer confirms. “It’s much more than a piece of paper.” Next, Kaplan and his team introduce the Toyota Production System (TPS), which transforms the hospital’s health-care delivery model. How those enormous View Details
Keywords: Julia Hanna; Health, Social Assistance; Hospitals; Health, Social Assistance
  • 26 Feb 2011
  • News

Consumers Hold On to Products Longer

  • Research Summary

Supply Chain Coordination for Products with Uncertain Demand

By: Ananth Raman
Ananth Raman has been investigating supply chain coordination for products with uncertain demand in industries as diverse as apparel, power tools, computers, and footwear. Most recently he has been exploring the role of intermediaries, particularly in supply chains... View Details
  • 15 Mar 2024
  • News

Hungry for Change

As a management consultant at Kurt Salmon, Kate Flynn (MBA 2012) often worked with clients in the packaged food industry. She saw customers asking for healthier and more sustainable foods, and she herself was seeking better options. From that hunger, Sun & Swell was... View Details
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

scenario in an experiment, most people did indeed choose the longer stick, whereas only 15 percent initially chose the shorter one. However, when the short version was labeled as “newer,” twice as many, about 31 percent, chose it—even though all of the other View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products
  • 2024
  • Working Paper

Product Liability Litigation and Innovation: Evidence from Medical Devices

By: Alberto Galasso and Hong Luo
We examine the relationship between product liability litigation and innovation by systematically combining data on product liability lawsuits with data on new product introductions in a panel dataset of leading medical device firms. We first document a decline in... View Details
Keywords: Lawsuits and Litigation; Product Development; Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
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  • 01 Dec 2016
  • News

Alumni Leading Change

earned approximately $1.5 billion in revenue in 2015 from serving top brands, including Hugo Boss, Nautica, and Ralph Lauren. Yang is a catalyst for change in a traditional industry. As wages rise in China, many textile companies are... View Details
  • 08 Jan 2014
  • What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

term cultural changes (she cited reduced education, greater dependence on drugs, and entitlement programs) are the basis for many of the disparities in employment. Productivity is necessary where not enough... View Details
Keywords: by James Heskett
  • September 2003
  • Case

Driving Change at Seagate

By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski
A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk... View Details
Keywords: Growth and Development; Transformation; Business and Shareholder Relations; Collaborative Innovation and Invention; Groups and Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry
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  • 18 Aug 2008
  • Research & Ideas

How Disruptive Innovation Changes Education

improving public education. The book is titled Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns. According to the authors, "Our goal in writing this book was to dig beneath the sorts of surface... View Details
Keywords: by Martha Lagace; Education
  • 01 Dec 2004
  • News

Retirement's Changing Face

and have the benefit of significant life experience. They have a lot more to offer than someone off the street who gets the bug and decides to run.” A Change of Pace Beth Terrana (MBA ’83) Age: 47 Home: Wellesley, Massachusetts As a... View Details
Keywords: Personal Services
  • May 2011
  • Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Keywords: Product Development; Management; Brands and Branding; Strategy
Related
  • 08 Feb 2021
  • News

Harvard Business Publishing Announces Leadership Change

  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

communications device…Gradually introduce it, and then slowly add functionality." Sony hopes its stealth-positioning strategy will change the way consumers view its PlayStation offering and slowly shift this niche View Details
Keywords: by Youngme Moon