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Show Results For
- All HBS Web
(1,904)
- People (2)
- News (268)
- Research (1,148)
- Events (23)
- Multimedia (9)
- Faculty Publications (722)
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- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- spring 2001
- Article
Banner Advertising: Measuring Effectiveness and Optimizing Placement
By: John Deighton and Lee Sherman
Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
- fall 2002
- Article
Distortion and Risk in Optimal Incentive Contracts
By: George P. Baker
Baker, George P. "Distortion and Risk in Optimal Incentive Contracts." Journal of Human Resources 37, no. 4 (fall 2002).
- Summer 2016
- Article
Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition
By: Jaeyong Song, Kyungmook Lee and Tarun Khanna
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of... View Details
Song, Jaeyong, Kyungmook Lee, and Tarun Khanna. "Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition." California Management Review 58, no. 4 (Summer 2016): 118–140.
- summer 2001
- Article
Optimizing Inventory Replenishment of Retail Fashion Products
By: Ananth Raman, Marshall Fisher and Kumar Rajaram
Raman, Ananth, Marshall Fisher, and Kumar Rajaram. "Optimizing Inventory Replenishment of Retail Fashion Products." Manufacturing & Service Operations Management 3, no. 3 (summer 2001): 230–241.
- spring 1995
- Article
Optimal Incentive Schemes in Bottleneck Constrained Production Environments
By: S. Datar and M. Rajan
Datar, S., and M. Rajan. "Optimal Incentive Schemes in Bottleneck Constrained Production Environments." Journal of Accounting Research 33, no. 1 (spring 1995).
- May 2009 (Revised December 2009)
- Teaching Note
Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
- 14 Jan 2010
- Working Paper Summaries
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Keywords: by Benjamin G. Edelman & Michael Schwarz
- January 2021
- Exercise
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Ecommerce; CRM; Loyalty Management; Assortment Planning; Assortment Optimization; Lifetime Value (LTV); Analytics and Data Science; Analysis; Retention; E-commerce; Retail Industry; Consumer Products Industry; United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
- spring 1974
- Article
The Optimality of a Competitive Stock Market
By: Robert C. Merton and Marti G. Subrahmanyam
Merton, Robert C., and Marti G. Subrahmanyam. "The Optimality of a Competitive Stock Market." Bell Journal of Economics and Management Science 5, no. 1 (spring 1974): 145–170.
- November 1993
- Article
Stable Matchings, Optimal Assignments, and Linear Programming
By: A. E. Roth, U. G. Rothblum and J. H. Vande Vate
Keywords: Mathematical Methods
Roth, A. E., U. G. Rothblum, and J. H. Vande Vate. "Stable Matchings, Optimal Assignments, and Linear Programming." Mathematics of Operations Research 18, no. 4 (November 1993): 803–828.
- April 2009
- Case
Supply Chain Optimization at Hugo Boss (A)
By: Ananth Raman, Nicole DeHoratius and Zahra Kanji
We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details
Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Retail Industry; Europe
Raman, Ananth, Nicole DeHoratius, and Zahra Kanji. "Supply Chain Optimization at Hugo Boss (A)." Harvard Business School Case 609-029, April 2009.
- 1978
- Article
On Stochastic Games with Stationary Optimal Strategies
By: Truman F. Bewley and Elon Kohlberg
Bewley, Truman F., and Elon Kohlberg. "On Stochastic Games with Stationary Optimal Strategies." Mathematics of Operations Research, no. 3 (1978): 104–125.
- September 24, 2024
- Article
4 Steps That Can Optimize Your Sales Process
By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter
Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details
Cespedes, Frank V., Scott Peterson, and Daniel Weinfurter. "4 Steps That Can Optimize Your Sales Process." Harvard Business Review (website) (September 24, 2024).
- October 2014
- Supplement
Optimization and Expansion at OpenTable — slide supplement
By: Benjamin Edelman
Supplements case 915003 View Details
- February 2007 (Revised April 2007)
- Teaching Note
10 Uncommon Values®: Optimizing the Stock-Selection Process (TN)
By: Boris Groysberg and Paul M. Healy
- 2008
- Working Paper
Deterring Online Advertising Fraud Through Optimal Payment in Arrears
By: Benjamin Edelman
Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Profit; Corporate Accountability; Partners and Partnerships; Mathematical Methods
Edelman, Benjamin. "Deterring Online Advertising Fraud Through Optimal Payment in Arrears." Harvard Business School Working Paper, No. 08-072, February 2008. (Revised August 2008, October 2008, February 2009.)
- May 2000
- Article
Optimal Exercise Prices for Executive Stock Options
By: Brian Hall
Hall, Brian. "Optimal Exercise Prices for Executive Stock Options." American Economic Review 90, no. 2 (May 2000).
- 19 Aug 2009
- Working Paper Summaries
The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution
Keywords: by N. Gregory Mankiw & Matthew Weinzierl