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Show Results For
- All HBS Web
(1,837)
- People (2)
- News (289)
- Research (1,179)
- Events (33)
- Multimedia (12)
- Faculty Publications (745)
- January 2021
- Supplement
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Retail Industry; Consumer Products Industry; United States
- May 2010
- Article
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
By: Benjamin Edelman and Michael Schwarz
We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We... View Details
Edelman, Benjamin, and Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." American Economic Review 100, no. 2 (May 2010): 597–602. (First circulated in 2006 as Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions. Reprinted in The Economics of E-Commerce, Michael Baye and John Morgan, editors, 2016.)
- July 2021 (Revised October 2022)
- Background Note
Product Line Extensions: Optimal or Overdone?
By: Robert J. Dolan
Dolan, Robert J. "Product Line Extensions: Optimal or Overdone?" Harvard Business School Background Note 522-014, July 2021. (Revised October 2022.)
- 20 Nov 2024
- Podcast
Using AI to Optimize Energy Demand
In this episode, host Mike Toffel speaks with Pasi Miettinen, CEO of Sagewell, a company that uses AI to help utilities and their customers manage energy demand efficiently. Pasi explains how Sagewell’s technology helps reduce peak electricity usage, which in turn... View Details
- 08 Nov 2010
- News
Is There an Optimal Rich-Poor Gap?
- spring 2001
- Article
Banner Advertising: Measuring Effectiveness and Optimizing Placement
By: John Deighton and Lee Sherman
Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
- fall 2002
- Article
Distortion and Risk in Optimal Incentive Contracts
By: George P. Baker
Baker, George P. "Distortion and Risk in Optimal Incentive Contracts." Journal of Human Resources 37, no. 4 (fall 2002).
- Summer 2016
- Article
Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition
By: Jaeyong Song, Kyungmook Lee and Tarun Khanna
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of... View Details
Song, Jaeyong, Kyungmook Lee, and Tarun Khanna. "Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition." California Management Review 58, no. 4 (Summer 2016): 118–140.
- summer 2001
- Article
Optimizing Inventory Replenishment of Retail Fashion Products
By: Ananth Raman, Marshall Fisher and Kumar Rajaram
Raman, Ananth, Marshall Fisher, and Kumar Rajaram. "Optimizing Inventory Replenishment of Retail Fashion Products." Manufacturing & Service Operations Management 3, no. 3 (summer 2001): 230–241.
- 15 Nov 2012
- News
U.S. Economy Faces Challenges But Optimism Remains
- 04 Jun 2020
- News
What Leading with Optimism Really Looks Like
- Research Summary
Optimal Heteroskedasticity Autocorrelation Consistent Covariance Estimators for GMM Weighting Matrices
This paper considers the optimal bias-variance tradeoff for estimators of the long run covariance matrix used to generate GMM weighting matrices in time series contexts. Minimum MSE HAC estimators do not yield minimum MSE GMM estimators. Instead, achieving... View Details
- 12 Sep 2018
- Blog Post
Optimizing the Coaching Experience for Midcareer Professionals
Most HBS students are aware of the complementary coaching opportunities available through Career & Professional Development (CPD). Yet many of them, and their alumni colleagues, may not know that coaching remains available to them long after graduation, and can be... View Details
- 27 Sep 2012
- News
How To Use Optimism To Defeat Adversity
- 05 Jan 2010
- News
12 Dr. Dooms Shred 2010 Investing Optimism
- 29 Mar 2022
- News
Work from Anywhere Optimizes Work, Workers, Businesses
- March 31, 2023
- Article
What Is the Optimal Pattern of a Customer Journey?
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
- spring 1974
- Article
The Optimality of a Competitive Stock Market
By: Robert C. Merton and Marti G. Subrahmanyam
Merton, Robert C., and Marti G. Subrahmanyam. "The Optimality of a Competitive Stock Market." Bell Journal of Economics and Management Science 5, no. 1 (spring 1974): 145–170.
- November 1993
- Article
Stable Matchings, Optimal Assignments, and Linear Programming
By: A. E. Roth, U. G. Rothblum and J. H. Vande Vate
Keywords: Mathematical Methods
Roth, A. E., U. G. Rothblum, and J. H. Vande Vate. "Stable Matchings, Optimal Assignments, and Linear Programming." Mathematics of Operations Research 18, no. 4 (November 1993): 803–828.
- April 2009
- Case
Supply Chain Optimization at Hugo Boss (A)
By: Ananth Raman, Nicole DeHoratius and Zahra Kanji
We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details
Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Retail Industry; Europe
Raman, Ananth, Nicole DeHoratius, and Zahra Kanji. "Supply Chain Optimization at Hugo Boss (A)." Harvard Business School Case 609-029, April 2009.