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Show Results For
- All HBS Web
(1,793)
- People (2)
- News (268)
- Research (1,156)
- Events (23)
- Multimedia (9)
- Faculty Publications (722)
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
- July 2019
- Article
Optimal Capital Structure and Bankruptcy Choice: Dynamic Bargaining vs Liquidation
By: Samuel Antill and Steven R. Grenadier
We model a firm’s optimal capital structure decision in a framework in which it may later choose to enter either Chapter 11 reorganization or Chapter 7 liquidation. Creditors anticipate equityholders’ ex-post reorganization incentives and price them into the ex-ante... View Details
Keywords: Default; Dynamic Bargaining; Capital Structure; Insolvency and Bankruptcy; Mathematical Methods
Antill, Samuel, and Steven R. Grenadier. "Optimal Capital Structure and Bankruptcy Choice: Dynamic Bargaining vs Liquidation." Journal of Financial Economics 133, no. 1 (July 2019): 198–224.
- May 2010
- Article
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
By: Benjamin Edelman and Michael Schwarz
We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We... View Details
Edelman, Benjamin, and Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." American Economic Review 100, no. 2 (May 2010): 597–602. (First circulated in 2006 as Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions. Reprinted in The Economics of E-Commerce, Michael Baye and John Morgan, editors, 2016.)
- June 2020 (Revised January 2023)
- Case
Shinola Detroit: Optimizing Product Line Breadth
By: Robert J. Dolan
Dolan, Robert J. "Shinola Detroit: Optimizing Product Line Breadth." Harvard Business School Case 520-111, June 2020. (Revised January 2023.)
- February 1990
- Article
Inflation and Taxation with Optimizing Governments
By: J. J. Rotemberg and James Poterba
Rotemberg, J. J., and James Poterba. "Inflation and Taxation with Optimizing Governments." Journal of Money, Credit & Banking 22 (February 1990): 1–19.
- spring 1992
- Article
Optimal Transfer Pricing under Postcontract Information
By: R. Banker and S. Datar
Banker, R., and S. Datar. "Optimal Transfer Pricing under Postcontract Information." Contemporary Accounting Research 8, no. 2 (spring 1992): 329–352.
- July 2021 (Revised October 2022)
- Background Note
Product Line Extensions: Optimal or Overdone?
By: Robert J. Dolan
Dolan, Robert J. "Product Line Extensions: Optimal or Overdone?" Harvard Business School Background Note 522-014, July 2021. (Revised October 2022.)
- 08 Nov 2010
- News
Is There an Optimal Rich-Poor Gap?
- Research Summary
Optimal Heteroskedasticity Autocorrelation Consistent Covariance Estimators for GMM Weighting Matrices
This paper considers the optimal bias-variance tradeoff for estimators of the long run covariance matrix used to generate GMM weighting matrices in time series contexts. Minimum MSE HAC estimators do not yield minimum MSE GMM estimators. Instead, achieving... View Details
- 12 Sep 2018
- Blog Post
Optimizing the Coaching Experience for Midcareer Professionals
Most HBS students are aware of the complementary coaching opportunities available through Career & Professional Development (CPD). Yet many of them, and their alumni colleagues, may not know that coaching remains available to them long after graduation, and can be... View Details
- March 31, 2023
- Article
What Is the Optimal Pattern of a Customer Journey?
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
- February 9, 2022
- Article
What's the Optimal Workplace for Your Organization?
By: Maria P. Roche and Andy Wu
More than two years in the COVID-19 pandemic, companies are struggling with how to reimagine their workspaces for their strategic needs. Too often, leaders push the decision down the road when, in fact, taking decisive action now can pay off later. But how do you... View Details
Keywords: Workplace; Organization; Hybrid Organizations; Office Space; Growth; Remote Work; Strategy; Organizations; Growth and Development; Working Conditions
Roche, Maria P., and Andy Wu. "What's the Optimal Workplace for Your Organization?" Harvard Business Review Digital Articles (February 9, 2022).
- February 2, 2012
- Article
Is There an Optimal Degree of Sustainability?
By: Robert G. Eccles, Ioannis Ioannou and George Serafeim
Corporate sustainability is not a one size fits all concept. A successful strategy balances all business pressures. View Details
Eccles, Robert G., Ioannis Ioannou, and George Serafeim. "Is There an Optimal Degree of Sustainability?" Ethical Corporation (February 2, 2012), 39–43.
- January 2011
- Teaching Note
AIC Netbooks: Optimizing Product Assembly (Brief Case)
By: Steven C. Wheelwright and Sunru Yong
Teaching Note for 4245. View Details
- Article
Subjective Performance Measures in Optimal Incentive Contracts
By: George P. Baker, Robert Gibbons and Kevin J. Murphy
Baker, George P., Robert Gibbons, and Kevin J. Murphy. "Subjective Performance Measures in Optimal Incentive Contracts." Quarterly Journal of Economics 109, no. 4 (November 1994).
- September 2009
- Article
Deterring Online Advertising Fraud Through Optimal Payment in Arrears
By: Benjamin Edelman
Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details
Keywords: Cost Management; Misleading and Fraudulent Advertising; Profit; Online Advertising; Advertising Industry
Edelman, Benjamin. "Deterring Online Advertising Fraud Through Optimal Payment in Arrears." Financial Cryptography and Data Security: Proceedings of the International Conference (September 2009). (Springer-Verlag Lecture Notes in Computer Science.) (Featured in Working Knowledge: Reducing Risk with Online Advertising.)
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- spring 2001
- Article
Banner Advertising: Measuring Effectiveness and Optimizing Placement
By: John Deighton and Lee Sherman
Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
- fall 2002
- Article
Distortion and Risk in Optimal Incentive Contracts
By: George P. Baker
Baker, George P. "Distortion and Risk in Optimal Incentive Contracts." Journal of Human Resources 37, no. 4 (fall 2002).
- Summer 2016
- Article
Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition
By: Jaeyong Song, Kyungmook Lee and Tarun Khanna
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of... View Details
Song, Jaeyong, Kyungmook Lee, and Tarun Khanna. "Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition." California Management Review 58, no. 4 (Summer 2016): 118–140.