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Show Results For
- All HBS Web
(120)
- News (42)
- Research (71)
- Events (2)
- Multimedia (5)
- Faculty Publications (38)
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
galleries. But there was a catch: I couldn't just put my money in a slot; I had to stand in line with everyone else, many of whom were paying the suggested donation of $15. Sometimes, I boldly told the clerk I would pay 5 cents. Other times, however, I paid $1, $5, or... View Details
- 01 Mar 2017
- News
The Big Ambition Behind Educational Innovation
change anything?’ But part of the obligation of the School’ s leadership is to nudge people — to constantly improve and change and make the experience even better.” Felix Oberholzer-Gee, the Andreas Andresen Professor of Business... View Details
- 15 Jun 2021
- News
Action Plan: Come as You Are
ROM’s 13 million objects, from a bust of Cleopatra VII to Chinese Yuan dynasty murals to Benjamin West’s The Death of General Wolfe. Art, he says, can nudge viewers toward perceptions that are invaluable to critical thinking. For example,... View Details
- 01 Jun 2024
- News
Crash Pad
incentives, may be enough to nudge conversion projects along despite the physical challenges. That’s what many American cities are banking on. San Francisco, which reported an office vacancy rate of nearly 34 percent last September, has... View Details
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
policy and managerial questions. The students work with clients, applying behavioral economics to propose solutions to problems that require some nudging of citizens, consumers, and employees to promote better decisions. Dina Gerdeman:... View Details
Keywords: by Dina Gerdeman
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
the University of Pennsylvania’s Behavior Change for Good Initiative to test new ways to nudge members to exercise. Researchers found that while all of their interventions yielded an initial surge of activity, many of those gains waned... View Details
Keywords: by Danielle Kost
- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
A recent study suggests that America’s political polarization is driven more by incorrect beliefs and stereotypes about the other side than distaste with those people. That should be good news for those wondering how to knit polarized sides together, or at least View Details
- 01 Dec 2022
- News
I Gave at the Office
Julian Zlatev and Christine Exley (Image by John Ritter) Both Associate Professor Christine Exley and Assistant Professor Julian Zlatev apply the tools of their research to examine a simple question: What makes people give? Exley became interested in the topic as a... View Details
- 14 Dec 2010
- Op-Ed
Tax US Companies to Spur Spending
centralized effort or another significant program by the Federal Reserve. But a remarkably large pool of unmobilized capital is sitting within our firms and managers appear frozen in their decision-making. A gentle nudge to break this... View Details
Keywords: by Mihir A. Desai
- 27 Feb 2006
- Research & Ideas
Take Responsibility for Rising Stars
needs, to help them cultivate new skills, and to provide them opportunities for professional development and personal growth. Managers must do this even if it means nudging their rising stars into new functional areas or business units.... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
identify goals, overcome obstacles, and persist until their goals are realized. That determined individuals can bring about changes big and small is reinforced in almost every movie ever made. That's an invaluable contribution that helps drive away inertia and... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
increases” Grouping products into a category shows people the way to make clear judgments about how to spend their money, Karmarkar says. Seeing similar options seems to reinforce the idea that the consumer is on the right track by purchasing this kind of item, and can... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
expected. Buyer-seller relationships tend to be based on exchange norms, whereas relationships with friends and family tend to be based on communal norms. As you might expect, people tend to pay less when exchange norms are salient and more when communal norms are... View Details
Keywords: Julia Hanna
- 10 Mar 2021
- News
Chasing the Silver Tsunami
Thriving Online After three decades in service of people who are over the age of 50, Meredith Oppenheim is working to nudge the industry in a new direction—broadening the scope of its offerings to include meaningful online engagement. Her... View Details
- 21 Mar 2016
- Blog Post
MBA/MPA-ID: The Intersection of Policy and Business
years. Initially counterintuitive, I realized that it is a true embodiment of how HBS is pushing us to live our lives with intentionality, actively thinking about making choices that nudge us one step closer to our ultimate career and... View Details
- 01 Dec 2022
- News
Road to Recovery
Illustration by Jon Krause Eric Gastfriend (MBA 2015) had watched friends and family members struggle with addiction. He’d seen some of them go to treatment, and he’d seen many of them relapse. He didn’t understand why the field of addiction psychiatry had been unable... View Details
- 01 Feb 2001
- News
The Doctor Is In
management involved issues such as access, cost, and quality. I saw my two passions — medicine and public policy — combined in a single field." A nudge toward that realization came from former HBS Dean Lawrence Fouraker, who, while a... View Details
- 01 Mar 2018
- News
Money (Actually) Can Buy Happiness
make decisions that are optimal for happiness. Employees might think money or goods will make them happier, when research shows it is usually experiences or time. By reconsidering the incentives they offer, employers can nudge employees... View Details
Keywords: April White
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
the first big thing, which is managing reviews. Now how do you manage reviews? There are three types of ways that you can manage reviews as a hotel. You can manage the location of the review. People are probably going to review your hotel. You can try to View Details
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
be expecting too much of corporate boards and CEOs if we put primary responsibility for stakeholder capitalism in their hands. Incentives influenced by market-based competition nudge them toward short-term optimums regardless of their... View Details
Keywords: by James Heskett