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(145)
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Show Results For
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All HBS Web
(145)
- News (44)
- Research (64)
- Multimedia (7)
- Faculty Publications (34)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
some examples today? Anat Keinan: Brand biographies contain underdog narratives that highlight the companies' humble beginnings, hopes and dreams, and noble struggles against adversaries. The common themes that link these brands' underdog...
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by Martha Lagace
Leonard S. Riggio
Riggio founded the Student Book Exchange in 1965 and turned this small book store into a leading retailer. He acquired the venerable Barnes & Noble bookstore in New York in 1971 and adopted its name for his expanding company. Through...
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Retail
- 07 Feb 2019
- News
New Charter School CEO Debuts Colorful Changes
Photo via the Chicago Sun-Times / provided by Noble Photo via the Chicago Sun-Times / provided by Noble Constance Jones (MBA 2008) understands the importance of demonstrating change: As detailed in the...
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- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
investments from overlapping funds, left the Berkshire team in a difficult situation. Purchase this case:https://hbsp.harvard.edu/product/218028-PDF-ENG Harvard Business School Case 118-034 Fair Value Accounting Controversy at Noble Group...
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Dina Gerdeman
Martha R. Ingram
After her husband’s death in 1995, Ingram successfully managed the family business, making a series of bold moves, including the spin-off and public offering of Ingram Micro, the United States’ largest computer wholesaler. Today, Ingram Industries and Ingram...
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Services
- Fall 2021
- Article
When to Go and How to Go? Founder and Leader Transitions in Private Equity Firms
By: Josh Lerner and Diana Noble
Leadership transition in private equity firms is an understudied field, despite the important, albeit controversial, role such firms play in developed economies. We analyzed 260 firms in an empirical study, supplemented by qualitative interviews with a small sample of...
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Lerner, Josh, and Diana Noble. "When to Go and How to Go? Founder and Leader Transitions in Private Equity Firms." Journal of Alternative Investments 24, no. 2 (Fall 2021): 9–30.
- 01 Feb 2002
- News
Top Ten Cases: Research from Around The World
publication date) sold between twenty and thirty thousand copies in fiscal year 2001. “Leadership Online: Barnes & Noble vs. Amazon.com (A),” by P. Ghemawat and B. Baird (9-798-063), 2000 “Dell Online,” by V.K. Rangan and M. Bell...
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- Portrait Project
Eric Justin
I too should be great. That I should welcome personal sacrifice, be dedicated to noble causes, and make transformative improvements to people’s lives. But these biographies often overlooked the virtues of goodness I learned from my...
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- 01 Mar 2011
- News
Noted & Quoted
with stories of humble beginnings and noble struggles against overpowering adversaries, providing underdog narratives for consumers.” — HBS assistant professor Anat Keinan describing the market power of “challenger brands.” (Financial...
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- Portrait Project
Scott St. Germain
people I inspire will, in turn, play a role in serving as a guiding light for future generations after my one wild and precious life has passed. Professionally, I'd like to serve as an example by demonstrating how work can actually be a View Details
- Portrait Project
Jake Cusack
seen those things that separate war in the abstract from war in reality: how hard it is to successfully intervene in another country, no matter how noble the goal, no matter how great the effort. The difference between writing...
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- Web
Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School
Education Alumni Baker Library Historical Collections MORE EXHIBITS HOME RESEARCH LINKS POLAROID FILMS SITE CREDITS “I have long aspired to make our Company a noble prototype of industry: penetrating in science, reliable in engineering,...
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- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
companies with widely recognized brands. Eisenmann cites Barnes & Noble as a clear example of the latter. "It took Barnes & Noble 18 months to wake up to the threat posed by Amazon.com," he...
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by Peter Jacobs
- 01 Dec 1998
- News
Scott P. Mason Remembered
in finance in 1980. Memorial donations may be made to A Better Chance, Noble & Greenough School, or Chapel HillChauncy Hall School, located in the Massachusetts towns of Wellesley, Dedham, and Waltham, respectively.
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- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
working to expand a fledgling business operating in a new, as yet largely undefined, market. Heinz and Noble believed that they had no time to lose. To make the most of the opportunity they saw before them, they would have to use their...
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by Nancy F. Koehn
- 01 Apr 1998
- News
Sparking Internet Commerce
reflects what they like, for example, in books or music. Online services equipped with Firefly's "relationship management" and "advanced personalization" software (such as bookseller Barnes & Noble or information provider My Yahoo!)...
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Garry Emmons
- Profile
Lucasz S. Babiarz
in finance, accounting, business strategy, and leadership—"all the things," he says, "that aren't emphasized in medical school. Many doctors have noble or genuinely new ideas for medicine. But most of them are not...
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- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below what they would pay from...
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- 23 Oct 2019
- News
After the Storm
that’s happening, and I just was like, you know, how am I and how are we going to do all of this? And with kids, you don’t get second chances. You’ve got to get this right.” Dan Morrell: When Constance Jones (MBA 2008) joined the Noble...
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- December 2012 (Revised October 2022)
- Case
Plastiq
By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales...
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Payments;
Sales;
Channels;
Credit Cards;
Digital Platforms;
Selection and Staffing;
Cost vs Benefits;
Salesforce Management;
Marketing Channels;
Business Startups;
Business Strategy;
Marketing Strategy;
Partners and Partnerships;
Management Systems
Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)