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All HBS Web
(498)
- People (3)
- News (115)
- Research (284)
- Events (1)
- Multimedia (2)
- Faculty Publications (66)
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- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National...
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- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you...
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- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role...
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- 01 Mar 2005
- News
In the Blood
of the National Thoroughbred Racing Association, an advocacy group that promotes the sport. He’s also involved in an effort to preserve 50,000 acres of farmland and open space from the steady pace of development. “It’s a signature View Details
- 01 Jun 2004
- News
Books
University Press) Walter Friedman’s Birth of a Salesman: The Transformation of Selling in America documents the history of salesmanship, from the days of peddlers to the creation of modern sales forces at companies like National Cash...
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- 26 Feb 2020
- News
Phoenix Rising
property might fetch 20 percent more now, he adds. Like many other sectors in Greece, commercial real estate is on the rebound. It’s a direct response to the July 2019 national election in which Kyriakos Mitsotakis (MBA 1995) of the...
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Jen McFarland Flint
- 01 Sep 2007
- News
Riding It Out
chaos, damage to customer relations, and harm to the brand that swirl around any product recall. Nope. By five o’clock that afternoon, the SmartPak customers who had purchased the batch of the product in question had received either a...
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- 01 Oct 2002
- News
What's Cookin'
from the Class of 1977 interviewed for this article, Fox came to the restaurant industry by an indirect path, but now finds himself completely immersed in its unique complexities and rewards. The National Restaurant Association projects...
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Hanna, Julia
- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the...
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- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s...
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Julia Hanna
- 01 Dec 1996
- News
An Entrepreneurial Journey
Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together the Doubletree Hotel chain in the...
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- 08 Sep 2016
- News
How We Make It Work
company’s director of marketing and is now brand manager for a large, national product line. He’s interested in either starting or acquiring his own company when the opportunity presents itself; the family...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other...
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- 01 Jun 2003
- News
Up Against The Firewall
Is your company doing enough to protect itself from cyber attacks? According to several HBS faculty and alumni experts, senior executives need to pay more attention to this potential threat. It makes good business sense — and fulfills a View Details
- 01 Jun 2020
- News
Inside Out
multiply it by 0.9. That’s your indoor age. If we are lucky enough to live to 80, most of us will have spent 72 years inside! We spend nearly all of our time indoors—so much so that Velux, a Danish company that specializes in skylights, cleverly View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations...
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- 04 Aug 2020
- News
How Business Can Advance Racial Equity
disparity, wealth disparity, gender disparities, racial disparities. When we're in a moment when democracy is in decline, authoritarianism is on the rise around the world and where many people in this country and beyond are fearful and dissatisfied with our View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by...
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Walt Disney Studios
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement....
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- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
before the Civil War, came of age in a nation in crisis. Whether using pencil, watercolor, or, most famously, oil, Homer addressed the hopes and fears of his fellow Americans and invited his viewers into stories embedded with universal,...
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