Filter Results
:
(2,983)
Show Results For
-
All HBS Web
(2,983)
- People (5)
- News (740)
- Research (1,398)
- Events (8)
- Multimedia (7)
- Faculty Publications (603)
Show Results For
-
All HBS Web
(2,983)
- People (5)
- News (740)
- Research (1,398)
- Events (8)
- Multimedia (7)
- Faculty Publications (603)
- 01 Jun 2007
- News
New Program for Science-Based Businesses
HBS has launched a new Executive Education program designed to help leaders of science-based businesses meet the many distinctive challenges found in their industry. Leading Science-Based Enterprises, to be held on campus June 26–29, will...
View Details
- May 1989 (Revised June 1990)
- Supplement
Ford Motor Co.: The Product Warranty Program (B)
Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change.
View Details
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (B)." Harvard Business School Supplement 589-057, May 1989. (Revised June 1990.)
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its...
View Details
- 01 Dec 2004
- News
Clubs Offer Popular Management Programs
Charlotte, North Carolina, where Socarras is vice president for sales and marketing at Afton Village, a mixed-use real estate development company. “It was a pretty intense course, a lot of work, but I invested in something I really...
View Details
- October 2009 (Revised July 2013)
- Case
Gilead Sciences, Inc.: Access Program
By: V. Kasturi Rangan and Katharine Lee
Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients...
View Details
Keywords:
Health Care and Treatment;
Emerging Markets;
Product;
Sales;
Competitive Strategy;
Biotechnology Industry;
Pharmaceutical Industry
Rangan, V. Kasturi, and Katharine Lee. "Gilead Sciences, Inc.: Access Program." Harvard Business School Case 510-029, October 2009. (Revised July 2013.)
- 25 Jan 2017
- News
2017’s Best Frequent Flyer Program
- Web
The Experience - Predoctoral Fellows Program
events and seminars designed to provide them with opportunities to build community, while developing new skills and preparing for the doctoral application process. Programming includes trainings focused on skill building, research talks...
View Details
- October 1992 (Revised October 1993)
- Case
MCI Communications Corporation: National Accounts Program (Condensed)
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major...
View Details
Keywords:
Accounting;
Decision Choices and Conditions;
Training;
Compensation and Benefits;
Management Practices and Processes;
Marketing Strategy;
Groups and Teams;
Sales
Cespedes, Frank V. "MCI Communications Corporation: National Accounts Program (Condensed)." Harvard Business School Case 593-044, October 1992. (Revised October 1993.)
- February 1987 (Revised August 1988)
- Case
Gillette Personal Care Division: Marketing Planning and Control
Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other...
View Details
Bonoma, Thomas V. "Gillette Personal Care Division: Marketing Planning and Control." Harvard Business School Case 587-099, February 1987. (Revised August 1988.)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research associate Katherine E. Jocz see...
View Details
Keywords:
by Sean Silverthorne
- September 2023 (Revised January 2024)
- Case
RightHand Robotics: Choosing the First Market
By: Thomas R. Eisenmann and Stacy Straaberg
In early 2015, RightHand Robotics’s (RHR) leadership faced several decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic hand...
View Details
- Web
The Sixth Year of Short Intensive Programs (SIPs) at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
View Details
- June 2024
- Article
Counterparty Risk and Counterparty Choice in the Credit Default Swap Market
By: Wenxin Du, Salil Gadgil, Michael Gordy and Clara Vega
We investigate how market participants price and manage counterparty credit risk using confidential trade repository data on single-name credit default swap (CDS) transactions. We find that counterparty risk has a modest impact on the pricing of CDS contracts but a...
View Details
Keywords:
Credit Derivatives and Swaps;
Market Participation;
Risk and Uncertainty;
Price;
Financial Markets;
Credit
Du, Wenxin, Salil Gadgil, Michael Gordy, and Clara Vega. "Counterparty Risk and Counterparty Choice in the Credit Default Swap Market." Management Science 70, no. 6 (June 2024): 3808–3826.
- 13 Jan 2011
- News
Mentoring Program Turns Cameras on Its Young Clients
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do marketing managers allocate...
View Details
Keywords:
by Sean Silverthorne
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other...
View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,...
View Details
Keywords:
Jennifer Gillespie
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to...
View Details
Keywords:
Social Marketing;
Health;
Advertising;
Marketing;
Nonprofit Organizations;
Government and Politics;
Agreements and Arrangements;
Health Industry;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- August 1991
- Background Note
Industrial Market Research: Beta Test Site Management
By: Robert J. Dolan
Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development.
View Details
Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.