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January 2014 (Revised February 2015)
Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld

This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details

Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Motion Pictures and Video Industry; Entertainment and Recreation Industry

27 Sep 2006
Working Paper Summaries

How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages

Keywords: by Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan & Selin Sayek

September 2011 (Revised August 2013)
Case

China or the World? A Financial Reporting Strategy for Hong Kong's Capital Markets

By: Karthik Ramanna, Gwen Yu and G.A. Donovan

Set in 2010, the case discusses the strategic directions Hong Kong could pursue, particularly vis-a-vis China, as it seeks to preserve its preeminence in the region. In 2010, the Hong Kong Exchange announced that it would allow listed Chinese companies to report using... View Details

Keywords: Governance Compliance; Global Range; Local Range; Competitive Strategy; Global Strategy; Globalized Economies and Regions; Financial Reporting; International Accounting; Hong Kong

2019
Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song

This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details

Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

world invest in US listed companies because the US legal regime offers a high level of investor protection. High quality auditing is a big part of this protection. When our investor protections standards go up, our capital markets become... View Details

Keywords: by Martha Lagace; Financial Services; Accounting

30 Jun 2009
Research Event

Business Summit: The Role of Business Leaders in Sustaining Market Capitalism

also earn an attractive profit. In this way, market capitalism can be a legitimate and sustainable solution for some of the world's major problems. Key concepts include: HBS research shows that attitudes... View Details

Keywords: Re: Multiple Faculty

25 Apr 2014
Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

fight for the long haul. The legal battle will culminate in the United States Supreme Court, with a ruling expected in June. Not Setting Precedent While most observers remain focused on the outcome of the Argentina case, the bigger question is what impact the case will... View Details

Keywords: by Laura Alfaro

June 2016 (Revised March 2017)
Case

Global Wine War 2015: New World Versus Old

By: Christopher A. Bartlett and Sarah McAra

This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details

July 2021
Article

Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

By: Zoë Cullen and Chiara Farronato

We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details

Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects

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Article

What is the Equity Size of Companies Receiving Private Equity in Latin America?: Evidence from Twenty-five Countries from 2002 to 2008

By: Roberto Charvel

This article reviews the equity size or value of the firms attracting private equity investments in Latin America over time. The information is on post money valuations. View Details

Keywords: Alternative Assets; Entrepreneurial Finance; Emerging Market; Venture Capital; Private Equity; Latin America

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

2004
Case

Neology: Embedded Opportunities in the RFID Space (A)

By: Roberto Charvel and Atul Joshi

Neology was a pioneer in the RFID industry that was able to attract U.S. Army contracts and secure financing by creating a holding company in the U.S., while being a Mexican company. View Details

Keywords: Entrepreneurial Finance; Venture Capital; Emerging Market; Business Startups; Innovation and Invention; Technology

2022
Working Paper

Communicating Corporate Culture in Labor Markets: Evidence from Job Postings

By: Joseph Pacelli, Tianshuo Shi and Yuan Zou

We examine how firms craft their job postings to convey information about their culture and whether doing so helps attract employees. We utilize state-of-the-art machine learning methods to develop a comprehensive dictionary of key corporate values across the near... View Details

Keywords: Corporate Culture Significance; Labor Markets; Disclosure; Organizational Culture; Recruitment; Talent and Talent Management

December 2014
Article

When to Sell Your Idea: Theory and Evidence from the Movie Industry

By: Hong Luo

I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage... View Details

Keywords: Market For Ideas; Information Asymmetry; Expropriation Risk; Intermediary; Intellectual Property Protection; Strategy; Intellectual Property; Film Entertainment; Sales; Entertainment and Recreation Industry

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February 2019 (Revised September 2021)
Case

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details

March 2014
Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora

Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details

Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States

September 2012 (Revised September 2014)
Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery

This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil

June 2016
Teaching Plan

Terrapin Laboratory

By: Joseph B. Fuller and Andrew Otazo

This teaching plan accompanies the case "Terrapin Laboratory," HBS No. 315-098. That case describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug... View Details

Keywords: Business Growth; Entrepreneurial Management; Growth Strategy; Market Entry; Venture Capital; Market Entry and Exit; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Pharmaceutical Industry

July 2013 (Revised August 2017)
Case

TaKaDu

By: Elie Ofek and Matthew Preble

In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details

March 2019 (Revised August 2019)
Case

CareerWise Colorado

By: Rawi Abdelal, Joseph B. Fuller and Matthew Preble

CareerWise Colorado (CWC) is an organization that equips high school students with the skills to build successful careers through apprenticeships. Founded in 2016, the young organization has attracted interest from different groups and civic leaders from across the... View Details

Keywords: Apprenticeship; Nonprofit; Not For Profit; Labor Markets; Skills; Nonprofit Organizations; Education; Competency and Skills; Personal Development and Career; Growth and Development Strategy

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