Magazines - Publications - Faculty & Research

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

borders of the home country. Instead, he shouts: 'Wake up!' " Throughout his career, in different ways, Levitt kept shouting. When HBS Dean John McArthur appointed him editor of HBR (a position he held from 1985 to 1989), he transformed the View Details

Keywords: by Julia Hanna; Education; Retail

03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

Scouts of the USA from 1976 to 1990, was ranked by Fortune magazine in 2015, according to her obituary, as the “37th in its list of the world’s 50 greatest leaders, ahead of Jamie Dimon, the chief executive of JPMorgan Chase.” Peter... View Details

Keywords: Re: James L. Heskett

24 Apr 2019
Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

win some moral victories: the Economist magazine stopped publishing the Argentinian government’s numbers in favor of Cavallo’s stats, and, when a new government took over, it relied on Cavallo’s numbers as it built a new index from... View Details

Keywords: by Roberta Holland; Retail

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

March 2010 (Revised July 2010)
Case

The Economist

By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez

In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details

Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom

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01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

Shutterstock/Thomas Barrat Twenty years ago in this column we discussed whether the economic activity of that time actually represented the New Economy that Time magazine first touted in a 1983 cover article. Some economists picked up the... View Details

Keywords: by James Heskett

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

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13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

blood testing market. The company and its founder were riding high, adorning the covers of magazines and making headlines. But the momentum slowed in October after a negative write-up in The Wall Street Journal, which questioned several... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

March 27, 2017
Editorial

In Praise of ‘B’ Journals: Academic Publishing is Becoming More about Establishing a Pecking Order and Less about Pursuing Knowledge

By: Andrew J. Hoffman

Keywords: Journals and Magazines; Status and Position

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Article

Reverse the Curse of the Top-5

By: Robert S. Kaplan

The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and... View Details

Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research

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16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Magazine about the role of the MySpace site, they claimed that the site had originally been created by their fans. "We were on the news and radio about how MySpace has helped us. But that's just the perfect example of someone who... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

17 Sep 2001
What Do You Think?

What Is “Business as Usual” After September 11?

having and what isn't." What do you think? Original Article Looking over one of my favorite weekly business magazines published a couple days before the September 11 terrorist attacks in the U.S., I am struck by how dated (and... View Details

Keywords: by James Heskett

02 Sep 2016
Op-Ed

The Twitter Election

don't know what Twitter is. In 2015, the average American spent more than one-third of her media interaction time online and around one-third watching television, 10 percent reading magazines and newspapers, and 10 percent listening to... View Details

Keywords: by John Quelch and Thales Teixeira

04 Nov 2008
First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details

Keywords: Martha Lagace

24 Apr 2013
Research & Ideas

Who Sets Your Benchmarks?

magazine covers, which were dominated by the smiling faces of people who had "made it." Boy, they sure seemed happy! As a student, I was regularly assessed, tested, graded, and otherwise measured against "objective"... View Details

22 Aug 2007
Research & Ideas

The Hedge Fund as Activist

monitoring management. While the Economist magazine recently suggested that we are in an era of the "imperial shareholder," our results indicate that activism tends to be most successful when there is a high probability of a... View Details

Keywords: by Robin Greenwood; Financial Services

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

businesses, I’ll let Speed Trap’s content speak for itself. With respect to the book’s conservative tone, I do think I was reflecting the Zeitgeist. If you are skeptical, read Michael Lewis’s 2002 New York Times Magazine article “In... View Details

Keywords: by Thomas R. Eisenmann; Technology

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

around show business. Q: What are you working on next? A: I just released a new case on fashion magazine Vogue, which I can't wait to teach later this month, and have a few other exciting case studies in the pipeline. I am also thinking... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing