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Show Results For
- All HBS Web
(1,678)
- People (4)
- News (276)
- Research (1,148)
- Events (5)
- Multimedia (5)
- Faculty Publications (418)
- 16 Nov 2015
- News
Sugar-Coated Capitalism Is No Free Market
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business with. In a June Harvard Business... View Details
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how challenging their business... View Details
- Article
Market Heterogeneity and Local Capacity Decisions in Services
By: Dennis Campbell and Frances X. Frei
We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between service capacity costs and customer sensitivity to service time. Our findings, using data from one of the largest financial services providers in... View Details
Keywords: Customer Satisfaction; Cost; Standards; Service Delivery; Service Operations; Performance Capacity; Performance Productivity; Financial Services Industry; United States
Campbell, Dennis, and Frances X. Frei. "Market Heterogeneity and Local Capacity Decisions in Services." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011): 2–19. (Lead Article.)
054: Christine Exley on the Economics of Volunteering, Market Failure in the Homeless Dog Market and Wagaroo
Frank Conway, host of Economic Rockstar, interviews Christine Exley about why she co-founded Wagaroo to help save dogs, how a trip to Honduras changed Christine’s academic path from mathematics to economics, and her work on what factors influence volunteer and... View Details
- 2010
- Other Unpublished Work
God, Government and Outsiders: The Influence of Religious Beliefs on Depositor Behavior in an Emerging Market.
By: Ayesha K. Khan and Tarun Khanna
This paper provides evidence that religious beliefs can have a significant impact on individual financial choices. Using proprietary panel data on the distribution of bank deposits across all commercial banks in Pakistan over a 33-month period, I find that Islamic... View Details
- Teaching Interest
The Role of Government in Market Economies (RoGME)
RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details
- 13 Mar 2008
- Working Paper Summaries
An Investigation of Earnings Management through Marketing Actions
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
blogs a more representative discussion vehicle... The same will likely happen in the consumer generated marketing realm when slightly later-to-adopt consumers realize how much they can influence... View Details
Keywords: by James Heskett
- 19 Jan 2011
- Research & Ideas
Activist Board Members Increase Firm’s Market Value
Public company shareholders have long complained that corporate boards don't always act in the best interest of their investors. But does the addition of a shareholder-sponsored board member increase the market value of the firm? The... View Details
Keywords: by Carmen Nobel
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
Emerging markets such as the BRIC countries—Brazil, Russia, India, and China—entice and intimidate. When managers are asked what is special about emerging markets, they typically point to rapid economic growth, potential competitors, and... View Details
Keywords: by Martha Lagace
- Web
Students on the Job Market - Doctoral
Placement Students on the Job Market Please note this page will be updated throughout the fall. Accounting & Management Terrence Tianshuo Shi Abstract: Forthcoming Faculty Advisor(s): | Email Elliot Tobin Abstract: The Effects of... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense of such techniques, B. V.... View Details
Keywords: by James Heskett
- October 2007
- Article
The Influence of Financial Statement Recognition and Analyst Coverage on the Market's Valuation of R&D Capital
By: Michael D. Kimbrough
Statement of Financial Accounting Standards 141 (SFAS No. 141)'s requirement that an acquirer in a business combination estimate the fair value of the target's separately identifiable assets and liabilities (including research and development capital) provides a rare... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly... View Details
Keywords: by Sean Silverthorne
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
- 03 Oct 2006
- Working Paper Summaries
Cartels and Competition: Neither Markets nor Hierarchies
Keywords: by Jeffrey Fear