Publications

November 1999 (Revised November 2000)
Background Note

Economic Liberalization and Industry Dynamics

Programs of economic liberalization often lead to dramatic changes in industry structure. This note presents excerpts from several research papers that summarize findings on how industries evolve following abrupt policy reforms. The note is organized into seven... View Details

Keywords: Industry Structures

July 2007 (Revised March 2010)
Case

Note on the Bus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell

Supplements the "Irizar in 2005" case. Briefly documents key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers. View Details

Keywords: Markets; Production; Strategy; Competition; Transportation Industry

August 1991 (Revised September 1994)
Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details

Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Industrial Products Industry

23 Aug 2021
Video

Industry Spotlight: Health Care

April 2017
Article

Private Equity and Industry Performance

By: Shai Bernstein, Josh Lerner, Morten Sorensen and Per Stromberg

The growth of the private equity industry has spurred concerns about its potential impact on the economy more generally. This analysis looks across nations and industries to assess the impact of private equity on industry performance. Industries where PE funds have... View Details

Keywords: Private Equity; Markets; Entrepreneurship; Performance; Economy

October 2005 (Revised January 2021)
Case

Pharmaceutical Industry in 2005, The

By: John R. Wells and Elizabeth Raabe

The entire pharmaceutical industry faced uncertain times in 2005. Many of the industry's most pressing issues—patent expirations, new drug pipeline development, price pressures, regulatory issues, and political pressures—were long standing. Fundamentally new... View Details

Keywords: Strategy; Research and Development; Framework; Change; Competition; Technological Innovation; Pharmaceutical Industry

October 2019 (Revised January 2020)
Background Note

Evolution of the Drone Industry

By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer

This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details

Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States

February 1992 (Revised September 1992)
Background Note

Global Computer Industry

Describes the evolution of international trade and global competition in computers. Focuses on the role of country factors, government policies, and firm strategies in shifting competitive advantage among regions of the world. Pays special attention to international... View Details

Keywords: Competition; Alliances; Trade; Policy; Globalized Markets and Industries; Computer Industry

Research Summary

Industry Dynamics in Post-Socialist Economies

Robert E. Kennedy is studying industry dynamics in post-Socialist economies, primarily Poland. His research to date has focused on how structural factors influence industry transitions. In Poland he has found two distinct patterns: rapid transition, driven primarily... View Details

October 2021
Article

Judgment Aggregation in Creative Production: Evidence from the Movie Industry

By: Hong Luo, Jeffrey T. Macher and Michael Wahlen

We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs... View Details

Keywords: Judgment Aggregation; Quality Uncertainty; Creative Industry; Project Evaluation And Selection; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry

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January 1987 (Revised January 1990)
Case

The World VCR Industry

By: David B. Yoffie

In the 1980s Japan dominated the world industry for video cassette recorders. This case looks at the evolution of the technology and competition in VCRs, the battles between VHS and Beta, and the emerging threats to Japanese dominance. View Details

Keywords: Information Technology; Competition; Technology Industry; Technology Industry; Japan