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  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

Watchmaking By: Raffaelli, Ryan Abstract—In this qualitative study, I examine the factors that influence the re-emergence of market demand for a legacy technology in a mature institutional field. I extend previous work related to field... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details
Keywords: Anna Secino
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

dimension sufficiently to enable process improvement to be steered. We argue that these insights are generalizable and can be fruitfully extended to other settings that require such cross-functional coordination. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

practitioners. In this study of athlete endorsements, we find there is a positive payoff to a firm's decision to sign an endorser, and that endorsements are associated with increasing sales in an absolute sense and relative to competing... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

1929 by a merger of British and Dutch soap and margarine companies, 1 it has ranked as one of Europe's, and the world's, largest consumer-goods companies. Its sales of $45,679 million in 2000 ranked it fifty-fourth by revenues in the... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

Rouen recalls his own early career working hourly shifts in retail, with its disincentive to work too quickly. He remembers that, “My colleagues and I actively tried to hamper the success of the firm because we were so frustrated, and the best way to do that was... View Details
Keywords: by Avery Forman
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social media cycle amplified the company’s every move. CEO Mark Schneider was... View Details
Keywords: by Michael Blanding; Consumer Products
  • August 2019 (Revised February 2020)
  • Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai
In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details
Keywords: Strategy; Corporate Strategy; Food; Agribusiness; Expansion; Diversification; Growth Management; Consumer Behavior; Change Management; Entrepreneurship; Organizational Structure; Organizational Change and Adaptation; Government and Politics; Animal-Based Agribusiness; Transformation; Volatility; Business Cycles; Goods and Commodities; Supply Chain; Product; Agriculture and Agribusiness Industry; Food and Beverage Industry; China; Asia
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  • January 2000 (Revised April 2000)
  • Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
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  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

methods, such as multiple-case inductive studies and traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Quantile Forecasts of Product Life Cycles Using Exponential... View Details
Keywords: Dina Gerdeman
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

triggered by fault lines and coalitions. This review sets the stage for describing novel pathways through which identities and interests, when considered together, can affect team processes and outcomes. Design/approach-We use an extended... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2014
  • First Look

First Look: August 12

http://hbr.org/product/building-a-high-performance-culture-at-idfc/an/114077-PDF-ENG Harvard Business School Case 514-076 Cycle for Survival (A) Katie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) View Details
Keywords: Sean Silverthorne
  • 18 Jun 2024
  • Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

preferences contribute to disparities in the workplace. Ultimately, this study aims to extend this line of research to include non-binary individuals, revealing how their beliefs and preferences compare and providing insights for managers... View Details
Keywords: by Michael Blanding
  • 28 Sep 2011
  • Research & Ideas

The Profit Power of Corporate Culture

much more likely to remain in an organization, leading directly to fewer hires from outside the organization," Heskett writes in the book. "This, in turn, results in lower wage costs for talent; lower recruiting, hiring, and training costs; and higher... View Details
Keywords: by Sean Silverthorne
  • 14 Dec 2007
  • Op-Ed

When Your Product Becomes a Commodity

lose market share but improve profitability. 2. Compensate your salesforce on profit margin, not sales revenues. A volume-based salesforce will sign up any customer, regardless of profitability. That's OK early in the product life View Details
Keywords: by John Quelch
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well, your job becomes rather more... View Details
Keywords: by Martha Lagace
  • 19 Jan 2016
  • First Look

January 19, 2016

policy, and the importance of contact capabilities, this study builds on and extends the earlier suggestions that entrepreneurship needs incorporating as an explanatory factor. The article shows that Koç acted as both a Kirznerian and... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

process. It's because of these precise specifications that bricks made under his watch are interchangeable with those available today. Godtfred's cautious nature extended all the way to the profit margins: he championed slow, steady... View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

follow-up case, "Nanda Home," which Ofek began teaching this fall, revisits Nanda and her company, Nanda Home, a few years into Clocky's tenure, when sales had begun to flatten. Revenues in 2009 were $990,000, down from $1.5... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

and discuss how the combined effect of increased market concentration and cost synergies can be assessed efficiently. Download the paper: http://www.hbs.edu/research/pdf/12-031.pdf Investment Cycles and Startup Innovation Authors:Ramana... View Details
Keywords: Sean Silverthorne

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