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- All HBS Web (455)
- Faculty Publications (136)
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- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption...
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Keywords:
Conformity;
Normative Social Influence;
Social Networks;
Field Experiment;
Social and Collaborative Networks;
Behavior;
Attitudes;
Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- March 2006
- Module Note
Managing Innovation in an Uncertain World
Describes the second module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The course...
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- June 2015
- Article
You Need an Innovation Strategy
By: Gary P. Pisano
Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will...
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Keywords:
Innovation Strategy
Pisano, Gary P. "You Need an Innovation Strategy." Harvard Business Review 93, no. 6 (June 2015): 44–54.
- December 2016 (Revised May 2018)
- Module Note
Strategy Execution Module 15: Using the Levers of Control to Implement Strategy
By: Robert Simons
This module reading pulls together key concepts and techniques from the Strategy Execution series into an integrated model—the levers of control. The four levers are: (1) belief systems, (2) boundary systems, (3) diagnostic control systems, and (4) interactive control...
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Levers Of Control;
Balancing Innovation And Control;
Managing Growing Businesses;
Turn Around Management;
Human Behavior;
Organizational Life Cycle;
Strategy;
Management Systems;
Performance;
Measurement and Metrics;
Management Analysis, Tools, and Techniques;
Behavior
Simons, Robert. "Strategy Execution Module 15: Using the Levers of Control to Implement Strategy." Harvard Business School Module Note 117-115, December 2016. (Revised May 2018.)
- 2019
- Working Paper
Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment
By: Hong Luo and Julie Holland Mortimer
Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails...
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Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-081, January 2019. (Revised August 2019.)
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
viewer's attention cannot be purchased by an advertiser but must be gained by the ad. Thus, he is helping advertisers to make online video ads so riveting that users want to watch them. His experimental research looks at the emotional...
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- Fall 2023
- Article
Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment
By: Hong Luo and Julie Holland Mortimer
Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails...
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Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Special Issue on Field Experiments edited by Michael Luca and Sarah Moshary. Journal of Economics & Management Strategy 32, no. 3 (Fall 2023): 523–542.
- 2022
- Chapter
Redirecting Rawlsian Reasoning Toward the Greater Good
By: Joshua D. Greene, Karen Huang and Max Bazerman
In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing...
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Greene, Joshua D., Karen Huang, and Max Bazerman. "Redirecting Rawlsian Reasoning Toward the Greater Good." Chap. 15 in The Oxford Handbook of Moral Psychology, edited by Manuel Vargas and John M. Doris, 246–261. Oxford, UK: Oxford University Press, 2022.
- 2015
- Working Paper
Do-gooders and Go-getters: Career Incentives, Selection, and Performance in Public Service Delivery
By: Nava Ashraf, Oriana Bandiera and Scott S. Lee
We study how career incentives affect who selects into public health jobs and, through selection, their performance while in service. We collaborate with the Government of Zambia to experimentally vary the salience of career incentives in a newly created health worker...
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Ashraf, Nava, Oriana Bandiera, and Scott S. Lee. "Do-gooders and Go-getters: Career Incentives, Selection, and Performance in Public Service Delivery." Working Paper, March 2015.
- Research Summary
"I Read Playboy for the Articles": Justifying and Rationalizing Questionable Preferences
When people behave in ways that might appear selfish, prejudiced or perverted, they engage a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he’s more qualified.” “I promoted Ashley...
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- May 1997
- Teaching Note
Managing Product Development: Matching Technology with Context, Instructor's Note
By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in...
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- 18 Jul 2013
- Working Paper Summaries
Cumulative Innovation & Open Disclosure of Intermediate Results: Evidence from a Policy Experiment in Bioinformatics
Keywords:
by Kevin J. Boudreau & Karim Lakhani
- 2022
- Article
Data Poisoning Attacks on Off-Policy Evaluation Methods
By: Elita Lobo, Harvineet Singh, Marek Petrik, Cynthia Rudin and Himabindu Lakkaraju
Off-policy Evaluation (OPE) methods are a crucial tool for evaluating policies in high-stakes domains such as healthcare, where exploration is often infeasible, unethical, or expensive. However, the extent to which such methods can be trusted under adversarial threats...
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Lobo, Elita, Harvineet Singh, Marek Petrik, Cynthia Rudin, and Himabindu Lakkaraju. "Data Poisoning Attacks on Off-Policy Evaluation Methods." Proceedings of the Conference on Uncertainty in Artificial Intelligence (UAI) 38th (2022): 1264–1274.
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design...
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- Research Summary
Overview
Professor Coffman studies the sources of gender gaps in economically-important contexts. Her work focuses on the role of beliefs: how do stereotypes bias the beliefs that individuals hold about themselves (and others), and how do these biased beliefs shape...
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- 2015
- Chapter
Leading Proactive Punctuated Change
By: Michael Tushman, Charles O'Reilly and Bruce Harreld
This chapter focuses on leading proactive punctuated change. Based on the institutional and organizational change literatures and our extended involvement with IBM between 1999 and 2008, we suggest that proactive punctuated change can be effectively managed through an...
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Tushman, Michael, Charles O'Reilly, and Bruce Harreld. "Leading Proactive Punctuated Change." Chap. 10 in Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
- August 2004 (Revised June 2005)
- Case
Fate of the Vasa, The
By: Alan D. MacCormack and Richard Mason
In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and...
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Keywords:
History;
Risk and Uncertainty;
Technological Innovation;
Ship Transportation;
Product Design;
Technology Adoption;
Failure;
Business and Government Relations;
Product Development;
Sweden
MacCormack, Alan D., and Richard Mason. "Fate of the Vasa, The." Harvard Business School Case 605-026, August 2004. (Revised June 2005.)
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
case:https://hbsp.harvard.edu/product/517078-PDF-ENG Harvard Business School Case 619-015 Booking.com The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online View Details
Keywords:
Dina Gerdeman
- March 2020
- Article
A Revolution in Economics? It's Just Getting Started...
By: Shawn A. Cole, William Pariente and Anja Sautmann
We have each experienced thrills and pain while supporting the mission of the Abdul Latif Jameel Poverty Action Lab, which facilitated many of the experiments described in the 2019 Nobel Prize citation. J-PAL in many ways seeks to fulfill what Angrist and Pischke...
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Cole, Shawn A., William Pariente, and Anja Sautmann. "A Revolution in Economics? It's Just Getting Started..." Art. 104849. World Development 127 (March 2020).
- 2024
- Working Paper
Webmunk: A New Tool for Studying Online Behavior and Digital Platforms
By: Chiara Farronato, Audrey Fradkin and Chris Karr
Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We...
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Farronato, Chiara, Audrey Fradkin, and Chris Karr. "Webmunk: A New Tool for Studying Online Behavior and Digital Platforms." NBER Working Paper Series, No. 32694, July 2024.