Filter Results
:
(289)
Show Results For
-
All HBS Web
(852)
- People (23)
- News (145)
- Research (289)
- Multimedia (6)
- Faculty Publications (211)
Show Results For
-
All HBS Web
(852)
- People (23)
- News (145)
- Research (289)
- Multimedia (6)
- Faculty Publications (211)
Sort by
- May 2021
- Case
Roku 2021
By: David B. Yoffie and Daniel Fisher
This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by...
View Details
Keywords:
Television Entertainment;
Forecasting and Prediction;
Decision Choices and Conditions;
Strategy;
Strategic Planning;
Media and Broadcasting Industry
Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
- September 2023 (Revised October 2023)
- Case
Mohamed Salah
By: Anita Elberse and Taher El Moataz Bellah
In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest...
View Details
Keywords:
Soccer;
Football;
Superstars;
General Management;
Sports;
Entertainment;
Media;
Marketing;
Strategy;
Compensation and Benefits;
Contracts;
Negotiation Participants;
Negotiation Process;
Sports Industry;
England
Elberse, Anita, and Taher El Moataz Bellah. "Mohamed Salah." Harvard Business School Case 524-031, September 2023. (Revised October 2023.)
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...
View Details
Keywords:
Decision Making;
Decisions;
Voting;
Economic Systems;
Money;
Fairness;
Values and Beliefs;
Goals and Objectives;
Digital Platforms;
Product Design;
Design;
Problems and Challenges;
Network Effects;
Motivation and Incentives;
Social and Collaborative Networks;
Reputation;
Business Strategy;
Competition;
Internet and the Web;
Social Media;
Entertainment and Recreation Industry;
United States;
Virginia;
New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
View Details
Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
View Details
Keywords:
Digital Brand;
Influencer Marketing;
Growth And Scaling;
Capital Constraints;
Brand Portfolio Strategy;
CPG;
Start-up;
Celebrity Endorsement;
Digital Marketing;
Growth and Development Strategy;
Entrepreneurship;
Advertising;
Social Media;
Business Startups;
Joint Ventures;
Brands and Branding;
Brazil
Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
- September 2020
- Case
Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis
By: Boris Groysberg and Michael Norris
In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises’ 18 ships was the site of one of the earliest large outbreaks of COVID-19...
View Details
Keywords:
COVID-19 Pandemic;
COVID-19;
Leading Change;
Crisis Management;
Ship Transportation;
Health Pandemics;
Human Resources;
Business Strategy;
Gender;
Personal Development and Career;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Japan;
United States
Groysberg, Boris, and Michael Norris. "Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis." Harvard Business School Case 421-036, September 2020.
- November 2006 (Revised January 2007)
- Background Note
Broadcast Television in the Broadband World
By: Stephen P. Bradley and Nancy Bartlett
What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides...
View Details
Bradley, Stephen P., and Nancy Bartlett. "Broadcast Television in the Broadband World." Harvard Business School Background Note 707-486, November 2006. (Revised January 2007.)
- August 2007 (Revised November 2010)
- Case
Grand Central Publishing
By: Anita Elberse
In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst...
View Details
Elberse, Anita. "Grand Central Publishing." Harvard Business School Case 508-036, August 2007. (Revised November 2010.)
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live...
View Details
Keywords:
Television Industry;
Internet;
Television Entertainment;
Internet and the Web;
Disruptive Innovation;
Competitive Strategy;
Price;
Media and Broadcasting Industry;
Media and Broadcasting Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- February 2023 (Revised March 2023)
- Case
Hey, Insta & YouTube, Are You Watching TikTok?
In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users...
View Details
Keywords:
Social Media;
Applications and Software;
Business Model;
Competition;
Organizational Change and Adaptation
Oberholzer-Gee, Felix. "Hey, Insta & YouTube, Are You Watching TikTok?" Harvard Business School Case 723-426, February 2023. (Revised March 2023.)
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York...
View Details
Keywords:
Advertising;
Customer Relationship Management;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Product Launch;
Strategic Planning;
Networks;
Media and Broadcasting Industry
Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
- December 2004 (Revised October 2005)
- Case
Hasbro Games -- POX (A)
By: David B. Godes and Elie Ofek
Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path...
View Details
Keywords:
Risk and Uncertainty;
Cost vs Benefits;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Innovation and Invention;
Entertainment and Recreation Industry
Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, December 2004. (Revised October 2005.)
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC...
View Details
Keywords:
Success;
Profit;
Sports;
Failure;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Vancouver;
Beijing;
London;
Brazil;
Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
- October 2020
- Case
John Branca: Negotiating the Beatles' Northern Songs Catalog (A)
By: James K. Sebenius and Alex Green
In 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes à Court, Branca...
View Details
Keywords:
Negotiation;
Entertainment;
Music Entertainment;
Strategy;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States;
United Kingdom
Sebenius, James K., and Alex Green. "John Branca: Negotiating the Beatles' Northern Songs Catalog (A)." Harvard Business School Case 921-009, October 2020.
- July 2018
- Case
Financing Anghami's Growth
By: Ramana Nanda and Eren Kuzucu
In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by...
View Details
Keywords:
Growth;
Startups;
Copyright;
Business Startups;
Business Model;
Music Entertainment;
Decisions;
Technological Innovation;
Venture Capital;
Internet and the Web;
Growth and Development Strategy;
Financial Strategy;
Product Marketing;
Product Launch;
Product Development;
Expansion;
Digital Platforms;
Agreements and Arrangements;
Valuation;
Decision Making;
Middle East;
Lebanon
Nanda, Ramana, and Eren Kuzucu. "Financing Anghami's Growth." Harvard Business School Case 819-033, July 2018.
- August 2020
- Teaching Note
Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder
By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-015. In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited...
View Details
- July 2020
- Supplement
Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder
By: Rosabeth Moss Kanter and Joyce J. Kim
In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted...
View Details
Keywords:
Social Impact;
Children;
Media;
Television Entertainment;
Education;
Innovation and Invention;
Change Management;
Leadership;
Mission and Purpose;
Organizational Culture;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Supplement 321-015, July 2020.
- 30 Nov 2021
- Interview
TikTok: Super App or Supernova?
By: Jeffrey F. Rayport and Brian Kenny
TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing...
View Details
Keywords:
Apps;
Artificial Intelligence;
Business Startups;
Mobile and Wireless Technology;
Business Model;
Digital Platforms;
Growth and Development Strategy;
AI and Machine Learning;
Social Media
"TikTok: Super App or Supernova?" Cold Call (podcast), Harvard Business Review Group, November 30, 2021. (Interviewed by Brian Kenny.)
- November 2017
- Teaching Note
Facebook Fake News in the Post-Truth World
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 717-473.
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and...
View Details
Keywords:
Facebook;
Fake News;
Mark Zuckerberg;
Donald Trump;
Algorithms;
Social Networking;
Social Networks;
Partisanship;
Social Media;
App Development;
Instagram;
WhatsApp;
Smartphone;
Silicon Valley;
Office Space;
Digital Strategy;
Democracy;
Entry Barriers;
Online Platforms;
Controversy;
Tencent;
Agility;
Gaming;
Gaming Industry;
Computer Games;
Mobile Gaming;
Messaging;
Monetization Strategy;
Advertising;
Digital Marketing;
Business Ventures;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Headquarters;
Business Organization;
For-Profit Firms;
Trends;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States;
California;
Sunnyvale;
Russia
- 18 Feb 2009
- First Look
First Look: February 18, 2009
of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer View Details
Keywords:
Martha Lagace