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  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

businesses need to know in 2024. Alexander MacKay: Focus on finding balance Since 2021, as companies faced supply shocks and changes to demand in an inflationary period, executives have increasingly focused on consumer price elasticities. The price View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • Web

History of Excellence - Doctoral

and More Diversely By: Kai Krautter , Anabel Büchner and Jon M. Jachimowicz 01 JUL 2025 | Personality and Social Psychology Bulletin Tax Elasticities of Top Donors: Evidence from Family Foundations By: Simon Essig Aberg 02 JUN 2025 |... View Details
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • December 2015 (Revised September 2016)
  • Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • 2006
  • Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
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  • Web

Technology & Innovation - Faculty & Research

We document this mechanism in the case of rare earth elements (REEs)—critical inputs for manufacturing at the knowledge frontier, with low elasticity of substitution, inelastic supply, and high production and processing concentration. To... View Details
  • Web

Student Research - Doctoral

Because They Express Passion More Frequently and More Diversely By: Kai Krautter , Anabel Büchner and Jon M. Jachimowicz 01 JUL 2025 | Personality and Social Psychology Bulletin Tax Elasticities of Top Donors: Evidence from Family... View Details
  • Web

Business & Environment - Faculty & Research

future of insurance markets? We provide the first estimates of household willingness to pay for homeowners insurance and the drivers of household insurance demand elasticities by exploiting quasi-exogenous regulatory shocks to insurance... View Details
  • Web

Business Economics Online Course | HBS Online

concept of elasticity. Highlights The Price is Right Price Setting and the Concept of Elasticity Elasticity as a General Concept Show Hide Details Concepts Willingness to Pay A Different Visual... View Details
  • Web

Why HBS? - Doctoral

Express Passion More Frequently and More Diversely By: Kai Krautter , Anabel Büchner and Jon M. Jachimowicz 01 JUL 2025 | Personality and Social Psychology Bulletin Tax Elasticities of Top Donors: Evidence from Family Foundations By:... View Details
  • Web

Marketing Awards & Honors - Faculty & Research

517-115) with Ayelet Israeli. Jill J. Avery : Winner of the 2020 Louis W. Stern Award from the American Marketing Association for “Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time” ( Journal of... View Details
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

  Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2016
  • First Look

April 26

https://www.hbs.edu/faculty/Pages/item.aspx?num=49804 Economic Transition and Private-Sector Labor Demand: Evidence from Urban China By: Iyer, Lakshmi, Xin Meng, Nancy Qian, and Xiaoxue Zhao Abstract—This paper studies the policy determinants of economic transition and... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2011
  • First Look

First Look: April 26

on average and 4.5% on high earners. We find that the intertemporal elasticity of substitution has a substantial effect on optimal capital taxation. If the intertemporal elasticity is one-third, optimal... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2015
  • First Look

November 3, 2015

that their ex post performance is lower. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50032 Cheaper by the Dozen: Using Sibling Discounts at Catholic Schools to Estimate the Price Elasticity of Private School... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

pricing and profitability toolkit guides managers in how to construct a demand curve, how to calculate the price elasticity of demand, and how to use these metrics to inform the process of choosing a price. Once a price point is chosen,... View Details
Keywords: by Sarah Jane Gilbert
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

studies to check on shifts in price elasticities of demand and price-attribute tradeoffs can usefully improve the profitability of pricing decisions at a time when cash is king. Keep an eye on the new consumer. No one has a perfect record... View Details
Keywords: by John Quelch
  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

industry to these issues, especially in light of increasing concerns about how to bridge the gap between consumer willingness to pay/perception of value and the hurdles restaurants face in trying to pay living wages. Brand Positioning. How View Details
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are... View Details
Keywords: by John Quelch
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

Impact with Elasticity Decompositions Author:Thomas J. Steenburgh Periodical:Journal of Marketing Research (forthcoming) Abstract In this article, I discuss three methods of decomposing the elasticity of... View Details
Keywords: Sean Silverthorne