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All HBS Web
(838)
- People (4)
- News (183)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
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- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
When I graduated from Stanford, I had the opportunity to travel with an elite amateur team doing bike races, or I could go join a structural design firm in Pittsburgh. That was my choice. I chose to race bikes. I love the sport. I love...
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April White; photographed by Scott Clark
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling,...
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- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
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- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
It's sad but true: Design Research, the Wursthaus, Elsie's, and a score of other local businesses once patronized by members of the Class of 1977 have long since closed their doors. But those who venture across the river during this...
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- 01 Apr 1998
- News
Going For The Summit
to make high-stakes decisions that affect a lot of people, and you have to act quickly or you're in trouble," Carpenter explains. "Managing an Internet firm is just like that." Despite the challenge, under Carpenter's expert guidance, her company, iVillage -a network...
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Caroline Chauncey
- 01 Jun 2023
- News
Spray Canon
not an aberration. Street and graffiti artists like Banksy and KAWS—the latter famous for his remixes of pop culture figures like The Simpsons and SpongeBob SquarePants—are rising fixtures in the art world, headlining significant museum shows, View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and...
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- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
Illustration by Brown Bird Design Walk the streets of New York City around the first of the month, and you’ll see the symptoms: orphaned couches, credenzas, and swivel chairs that were left behind after a move. The problem, according to...
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- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
will harness the great capability of the museum's curators and its collection while also maintaining an umbrella identity for what the museum is doing as a whole." Not for Profit While its IRS designation 501(c)(3) connotes a...
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- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic...
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- 01 Mar 2004
- News
Gibson Hits a High Note
Juszkiewicz, chairman and CEO, credits the company’s turnaround in part to aging baby boomers who can afford to plunk down $1,000 or more for remakes of classic designs played by the world’s top professional musicians, including B.B. King...
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- 15 Dec 2015
- News
Lovepop Woos The Sharks
Between two matching bids, the Boston-based company—which creates cards that open to reveal intricately designed 3D structures—chose Shark Kevin O’Leary’s $300,000 offer for 15% of the company. We talked to Rose about pitching the Sharks,...
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- 18 Apr 2022
- News
Book Smart
United States,” observes Risher. “Worldreader has created these tools. Now we wanted to see if we could deploy them in the United States.” By the end of 2020, Worldreader had signed up two big partners—World Vision and Raising a Reader—to develop their BookSmart app,...
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- 01 Jun 2017
- News
Case Study: Something New
affordable prices, a unique offering in the otherwise crowded wedding industry. But custom design creates ongoing operational challenges. As it grows, should Anomalie leverage its supply-chain advantages to create a line of off-the-rack...
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April White
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger,...
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- 01 Mar 2014
- News
Everything Old Is a New Opportunity
series of summit-style events that bring like-minded technology and design innovators together with experts in the field of aging. The next step will be scaling the enterprise through local chapters in cities around the world and raising...
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- 09 May 2013
- News
Road Trip
companies they will be visiting, and what makes them interesting case studies: Red Ants Pants (White Sulphur Springs, Montana). USA-made work clothes designed to fit women, including 70 sizes of pants. Founded in 2006 by Montana...
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- 06 Sep 2012
- News
Fashion-Forward
disrupted by digital media, for the most part, and they had already figured out how to bring in professional management. In fashion, it wasn’t so simple.” Amed began meeting with young British designers and networking. For nine months, he...
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