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Show Results For
-
All HBS Web
(9,193)
- People (16)
- News (1,742)
- Research (5,027)
- Events (40)
- Multimedia (76)
- Faculty Publications (3,602)
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- 2024
- Working Paper
Design of Panel Experiments with Spatial and Temporal Interference
By: Tu Ni, Iavor Bojinov and Jinglong Zhao
One of the main practical challenges companies face when running experiments (or A/B tests) over a panel is interference, the setting where one experimental unit's treatment assignment at one time period impacts another's outcomes, possibly at the following time...
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Keywords:
Research
Ni, Tu, Iavor Bojinov, and Jinglong Zhao. "Design of Panel Experiments with Spatial and Temporal Interference." Harvard Business School Working Paper, No. 24-058, March 2024.
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
"Marketing Analytics";
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analytics;
Data Analysis;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Targeting;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Algorithmic Bias;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- August 2019 (Revised October 2019)
- Case
Systems Design West
By: Richard Ruback and Royce Yudkoff
Jenn Braus (HBS 2013) was halfway through the 90-day exclusivity period for her proposed acquisition of Systems Design West (SDW). She had completed her business and accounting due diligence. Just as she was about to ask her lawyer to begin drafting the purchase...
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Ruback, Richard, and Royce Yudkoff. "Systems Design West." Harvard Business School Case 220-004, August 2019. (Revised October 2019.)
- Research Summary
Service Excellence by Design
By: Frances X. Frei
This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see
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- 2024
- Working Paper
Winner Take All: Exploiting Asymmetry in Factorial Designs
By: Matthew DosSantos DiSorbo, Iavor I. Bojinov and Fiammetta Menchetti
Researchers and practitioners have embraced factorial experiments to simultaneously test multiple treatments, each with different levels. With the rise of technologies like Generative AI, factorial experimentation has become even more accessible: it is easier than ever...
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Keywords:
Factorial Designs;
Fisher Randomizations;
Rank Estimators;
Employer Interventions;
Causal Inference;
Mathematical Methods;
Performance Improvement
DosSantos DiSorbo, Matthew, Iavor I. Bojinov, and Fiammetta Menchetti. "Winner Take All: Exploiting Asymmetry in Factorial Designs." Harvard Business School Working Paper, No. 24-075, June 2024.
- April 2006
- Background Note
Designing Sustainable Service Models
By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the...
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Keywords:
Business Model;
Customers;
Design;
Managerial Roles;
Consumer Behavior;
Service Operations;
Power and Influence;
Value
Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
- February 1990 (Revised August 1990)
- Background Note
Questionnaire Design and Development
By: Alvin J. Silk
An introduction to the design of questionnaires administered in surveys undertaken in management and social science research. Outlines a multistep process for developing a questionnaire.
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Keywords:
Questionnaires
Silk, Alvin J. "Questionnaire Design and Development." Harvard Business School Background Note 590-015, February 1990. (Revised August 1990.)
- May 2001
- Article
Parallel and Sequential Testing of Design Alternatives
By: C. Loch, C. Terwiesch and S. Thomke
Keywords:
Design
Loch, C., C. Terwiesch, and S. Thomke. "Parallel and Sequential Testing of Design Alternatives." Management Science 47, no. 5 (May 2001).
- Article
An Invitation to Market Design
By: Scott Duke Kominers, Alexander Teytelboym and Vincent P. Crawford
Market design seeks to translate economic theory and analysis into practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can...
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Keywords:
Matching;
Trading;
Scrip;
Liquidity;
Efficiency;
Equity;
Allocation Rules;
Marketplaces;
Market Design;
Marketplace Matching;
Auctions
Kominers, Scott Duke, Alexander Teytelboym, and Vincent P. Crawford. "An Invitation to Market Design." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 541–571.
- July 1994
- Article
The Delicate Art of Designing Interdisciplinary Teams
By: Anne Donnellon and Joshua D. Margolis
Keywords:
Groups and Teams
Donnellon, Anne, and Joshua D. Margolis. "The Delicate Art of Designing Interdisciplinary Teams." Design Management Journal 5 (July 1994): 8–14.
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
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- spring 2003
- Article
The Six Challenges of Equity-Based Pay Design
By: Brian J. Hall
Hall, Brian J. "The Six Challenges of Equity-Based Pay Design." Journal of Applied Corporate Finance 15, no. 3 (spring 2003): 49–70.
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product...
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- August 2017 (Revised November 2017)
- Case
Paktor: Designing a Dating App
By: Michael Luca, Stephanie Chan and Essie Alamsyah
Paktor is a popular mobile-based online dating app from Singapore, where a user can swipe right or left on a profile to indicate her interest in a potential match. The case is designed to explore issues related to pricing, market design, and launch strategies in the...
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Luca, Michael, Stephanie Chan, and Essie Alamsyah. "Paktor: Designing a Dating App." Harvard Business School Case 918-005, August 2017. (Revised November 2017.)
- January 2009 (Revised June 2024)
- Case
Design Thinking and Innovation at Apple
By: Stefan Thomke and Barbara Feinberg
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy....
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Keywords:
Design;
Corporate Entrepreneurship;
Innovation and Management;
Product Design;
Product Development;
Research and Development;
Creativity;
Technology Industry
Thomke, Stefan, and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised June 2024.)
- 2012
- Book
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
By: Frances Frei and Anne Morriss
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the...
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Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.
- 2023
- Working Paper
Money, Time, and Grant Design
By: Kyle Myers and Wei Yang Tham
The design of research grants has been hypothesized to be a useful tool for
influencing researchers and their science. We test this by conducting two thought
experiments in a nationally representative survey of academic researchers. First,
we offer participants a...
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Myers, Kyle, and Wei Yang Tham. "Money, Time, and Grant Design." Harvard Business School Working Paper, No. 24-037, December 2023.
- 2007
- Working Paper
Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory
By: Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack and John Rusnak
LaMantia, Matthew J., Yuanfang Cai, Alan David MacCormack, and John Rusnak. "Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory." Harvard Business School Working Paper, No. 07-081, April 2007.
- April 2003
- Module Note
Design and Management of Health Care Delivery Processes, The
By: Richard M.J. Bohmer
Discusses the design and management of clinical processes in health care. Presents a framing of the clinical process as a problem-solving process that fundamentally involves learning along two dimensions and at least two levels. The two dimensions are: 1) learning in...
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Keywords:
Management Analysis, Tools, and Techniques;
Service Delivery;
Management Practices and Processes;
Learning;
Health Care and Treatment;
Health Industry
Bohmer, Richard M.J. "Design and Management of Health Care Delivery Processes, The." Harvard Business School Module Note 603-107, April 2003.