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Show Results For
-
All HBS Web
(799)
- News (133)
- Research (520)
- Events (3)
- Multimedia (1)
- Faculty Publications (105)
- 2019
- Book
Operations in an Omnichannel World
By: Santiago Gallino and Antonio Moreno
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in...
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Keywords:
Omnichannel;
Omnichannel Retail;
Retail;
Operations;
Management;
Supply Chain Management;
Business Model;
Organizational Change and Adaptation
Gallino, Santiago, and Antonio Moreno, eds. Operations in an Omnichannel World. Vol. 8, Springer Series in Supply Chain Management. Cham, Switzerland: Springer, 2019.
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely...
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Keywords:
Measurement and Metrics;
Marketing Strategy;
Consumer Behavior;
Monopoly;
Television Entertainment;
Public Opinion;
Geographic Scope;
Media and Broadcasting Industry;
United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
When It's Time to Pivot, What's Your Story?
To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a... View Details
- February 2018 (Revised August 2018)
- Case
Blue Haven Initiative: The PEGAfrica Investment
By: Vikram S. Gandhi, Caitlin Reimers Brumme and Amram Migdal
This case examines Blue Haven Initiative (BHI), an impact investing fund and family office, and one of its investments, PEGAfrica (PEG). BHI founder Liesel Pritzker Simmons’ motivations for using her family wealth to start a family office focused on impact investing,...
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Keywords:
Impact Investing;
Family Office;
Development;
International Development;
International Development Investing;
Development Fund;
Sustainability;
Solar Energy;
Solar;
Pay As You Go;
PAYG;
MFI;
Social Venture;
Business Ventures;
Acquisition;
Business Growth and Maturation;
Business Startups;
Economics;
Development Economics;
Energy;
Energy Conservation;
Energy Sources;
Renewable Energy;
Social Entrepreneurship;
Finance;
Assets;
Asset Pricing;
Capital;
Capital Budgeting;
Capital Structure;
Venture Capital;
Cash;
Cash Flow;
Currency;
Currency Exchange Rate;
Equity;
Private Equity;
Financial Instruments;
Debt Securities;
Stock Shares;
Financing and Loans;
Microfinance;
International Finance;
Investment;
Investment Return;
Investment Activism;
Investment Funds;
Investment Portfolio;
Price;
Geography;
Geographic Location;
Emerging Markets;
Ownership;
Ownership Stake;
Private Ownership;
Social Enterprise;
Value;
Valuation;
Value Creation;
Energy Industry;
Financial Services Industry;
Green Technology Industry;
Africa;
United States
Gandhi, Vikram S., Caitlin Reimers Brumme, and Amram Migdal. "Blue Haven Initiative: The PEGAfrica Investment." Harvard Business School Case 318-003, February 2018. (Revised August 2018.)
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
leave vacant positions unfilled for immediate, measurable savings. That's the retail way. Moreover, the costs of understaffing aren't easily quantifiable; who can say how many customers are lost to long lines or stock-outs? “You can...
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- January–February 2023
- Article
External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures
By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward...
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Keywords:
Market Positioning;
Professionalization;
Scaling;
Entrepreneurship;
Strategy;
Business Startups;
Growth and Development;
Organizational Structure
DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
- October 2017
- Case
Pricing PatientPing
By: Frank V. Cespedes, Julia Kelley and Amram Migdal
In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time...
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Keywords:
Pricing;
Health Tech;
Health Technology;
Marketing;
Sales Process;
Sales Strategy;
Price;
Sales;
Marketing Strategy;
Health Care and Treatment;
Health Industry;
Technology Industry;
Boston;
North America;
Massachusetts;
United States
Cespedes, Frank V., Julia Kelley, and Amram Migdal. "Pricing PatientPing." Harvard Business School Case 818-017, October 2017.
- August 2023 (Revised September 2023)
- Case
T.G.S. Transportation: Battery Electric or Hydrogen?
By: Willy C. Shih
Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between the Ports of Los Angeles, Long Beach, and Oakland to customers across the State of California, with a focus on the...
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Keywords:
Decarbonization;
Clean Technology;
Energy;
Energy Policy;
Renewable Energy;
Environmental Sustainability;
Truck Transportation;
Transportation Industry;
United States;
California
Shih, Willy C. "T.G.S. Transportation: Battery Electric or Hydrogen?" Harvard Business School Case 624-032, August 2023. (Revised September 2023.)
- July 2024
- Case
Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones
By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices...
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Keywords:
Fintech;
Transformations;
Innovation And Strategy;
Financial Advisors;
Big Data;
AI;
Artificial Intelligence;
Digital Strategy;
Digitization;
Financial Institutions;
Business Strategy;
Competitive Advantage;
Technology Adoption;
Business Plan;
Technological Innovation;
Interpersonal Communication;
Communication Intention and Meaning;
Communication Strategy;
Transformation;
Employee Stock Ownership Plan;
Disruptive Innovation;
Innovation Strategy;
Innovation and Management;
Innovation Leadership;
Knowledge Acquisition;
Knowledge Use and Leverage;
Financial Services Industry;
St. Louis;
Missouri;
United States
Cohen, Lauren, Richard Ryffel, Grace Headinger, and Sophia Pan. "Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones." Harvard Business School Case 225-009, July 2024.
- July 2012
- Article
iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks
By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles...
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Keywords:
Family and Family Relationships;
Product;
Customers;
Familiarity;
Social and Collaborative Networks
Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
(CRM) planning by helping to segment the customer base by their profitability to the firm, so that managers can increase or decrease marketing expenditures to a particular segment. It provides specific...
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Keywords:
by Sarah Jane Gilbert
- 2008
- Simulation
Pricing Simulation: Universal Car Rental
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three...
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Keywords:
Competition;
Consumer Behavior;
Price;
Profit;
Renting or Rental;
Auto Industry;
Service Industry;
Miami;
Orlando;
Tampa
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began...
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
- March 2021
- Technical Note
Competitive Strategy in International Construction
By: John D. Macomber and Emrah Ergelen
Construction of buildings and infrastructure is one of the largest industries in the world in terms of volume. It is also one of the most physically risky, financially uncertain, and politically impacted. The industry is highly fragmented since there are few economies...
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Keywords:
Construction;
Infrastructure;
Strategy;
Marketing Strategy;
Competitive Strategy;
Strategic Planning;
Global Range;
Construction Industry
Macomber, John D., and Emrah Ergelen. "Competitive Strategy in International Construction." Harvard Business School Technical Note 221-074, March 2021.
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
or get customers to do some of the work for you. Choosing among these strategies-finding the right funding mechanism for your business-will depend on both industry dynamics (e.g., price sensitivity) and the View Details
- August 2021
- Case
Orchadio's First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on...
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Keywords:
Information Management;
Technological Innovation;
Knowledge Use and Leverage;
Resource Allocation;
Marketing;
Measurement and Metrics;
Customization and Personalization;
Information Technology;
Internet and the Web;
Digital Platforms;
Information Technology Industry;
Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- 06 Apr 2010
- First Look
First Look: April 6
study of the high-end fashion industry in India from its emergence in the mid-1980s to 2005. Although prior studies have attributed the specific identity, structure, and characteristic features of fashion industries in France, Italy, and...
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Keywords:
Martha Lagace
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
specific customer or market need. They might sell and maintain the product or share that role with others in an industry or with those outside traditional industry boundaries. Distributors enable buyers and...
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Keywords:
by Lynda M. Applegate
- December 2009 (Revised October 2015)
- Case
Diamond Foods
By: David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built...
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Keywords:
Agribusiness;
Business Model;
Customer Focus and Relationships;
Leadership;
Marketing Strategy;
Consumer Behavior;
Organizational Change and Adaptation;
Cooperative Ownership;
Agriculture and Agribusiness Industry;
Retail Industry;
United States
Bell, David E., and Mary Louise Shelman. "Diamond Foods." Harvard Business School Case 510-013, December 2009. (Revised October 2015.)
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
AI results with customer surveys In the second part of the study, the research team compared GPT results with a recent study involving actual people to assess the value customers assigned to View Details