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(9,972)
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Show Results For
- All HBS Web
(9,972)
- People (45)
- News (2,660)
- Research (4,566)
- Events (36)
- Multimedia (146)
- Faculty Publications (2,980)
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- Article
Bureaucratic versus Craft Administration: The Relationship of Market Structure to the Construction Firm
By: Robert G. Eccles Jr.
Eccles, Robert G., Jr. "Bureaucratic versus Craft Administration: The Relationship of Market Structure to the Construction Firm." Administrative Science Quarterly 26, no. 3 (September 1981): 449–469.
- 07 Nov 2016
- News
The Business of Saving Old Buildings
movement in the state. “I graduated from business school in 1961 and the idea of reusing old buildings was pretty novel and unknown. I was interested in old architecture, and I think I became the first... View Details
- 21 Sep 2012
- Working Paper Summaries
Public Procurement and the Private Supply of Green Buildings
Keywords: by Timothy Simcoe & Michael W. Toffel
- 05 Jul 2006
- Working Paper Summaries
The Cycles of Theory Building in Management Research
- January 2013 (Revised July 2014)
- Case
Chorus and Telecom: Building the Boards (A)
By: Boris Groysberg and Sarah L. Abbott
In 2011, Sarah Naudé and Matt Stanley sat down with the chairman of Telecom New Zealand, Wayne Boyd. Telecom, a publicly listed company and the largest telecom provider in New Zealand, was being divided into two publicly traded companies, Chorus, a telecom... View Details
Keywords: Board Of Directors; Women's Empowerment; Governance; Leadership; Selection and Staffing; Organizational Structure; Decision Making; Human Resources; Diversity; Telecommunications Industry; New Zealand
Groysberg, Boris, and Sarah L. Abbott. "Chorus and Telecom: Building the Boards (A)." Harvard Business School Case 413-030, January 2013. (Revised July 2014.)
- 2011
- Chapter
On The Social Construction of Reality by Peter L. Berger and Thomas Luckmann
By: Faaiza Rashid
Rashid, Faaiza. "On The Social Construction of Reality by Peter L. Berger and Thomas Luckmann." In The Multimedia Encyclopedia of Organization Theory: From Taylor to Today, edited by Erhard Friedberg. Paris: R&O Multimedia, 2011. Multimedia.
- 01 Mar 2021
- Blog Post
Building Sustainable Brands
Prior to attending HBS, Liz Thomas worked at Colgate-Palmolive, Kimberly-Clark Corporation, and Crossmark with a Bachelor of Science from the University of Illinois Urbana Champaign. Since graduating from... View Details
- September 2007 (Revised September 2008)
- Case
Buildings and Energy
By: Forest L. Reinhardt and Nazli Uludere
Presents data on opportunities to conserve energy in buildings, which account for about a third of all energy use. Encourages readers to think about the impediments to energy efficiency in the buildings sector and the ways in which entrepreneurs can profitably surmount... View Details
Keywords: Buildings and Facilities; Energy Conservation; Construction; Entrepreneurship; Investment; Innovation and Invention; Performance Efficiency; Environmental Sustainability; Construction Industry
Reinhardt, Forest L., and Nazli Uludere. "Buildings and Energy." Harvard Business School Case 708-024, September 2007. (Revised September 2008.)
- 2017
- Working Paper
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details
Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States
Hisano, Ai. "Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture." Harvard Business School Working Paper, No. 17-099, May 2017.
- 08 Feb 2019
- Video
Building Innovation Capacity
- 01 Mar 2001
- News
Building the Emotional Intelligence of Groups
Keywords: Vanessa Urch Druskat, Steven B. Wolff
- May 2006
- Exercise
Building a Shed
By: Steven C. Wheelwright and Kerry Herman
Provides terminology and concepts for the process of building a wooden garden shed. View Details
Wheelwright, Steven C., and Kerry Herman. "Building a Shed." Harvard Business School Exercise 606-146, May 2006.
- 11 Oct 2021
- News
The Science of Building Trust with Clients for Consultants
- July 2014
- Article
Project Complexity and Systems Integration: Constructing the London 2012 Olympics and Paralympics Games
By: Andrew Davies and Ian Mackenzie
Our study of the London Olympics 2012 construction programme showed that systems integration is one of the major challenges involved in delivery of a complex "system of systems"—or array—project. Organizations cope with complexity by decomposing a project into... View Details
Keywords: Integration; Construction; Complexity; Sports; Projects; Construction Industry; Construction Industry; London
Davies, Andrew, and Ian Mackenzie. "Project Complexity and Systems Integration: Constructing the London 2012 Olympics and Paralympics Games." International Journal of Project Management 32, no. 5 (July 2014): 773–790.
- October 2010 (Revised May 2017)
- Case
Building a Developmental Culture: The Birth of Deloitte University
By: Boris Groysberg, Maureen Gibbons and Joshua Bronstein
It is October 2009 and Barry Salzberg, CEO of Deloitte LLP, has just returned from the groundbreaking of Deloitte University. When completed, Deloitte University would be a world class learning and development center owned by, and for the exclusive use by the employees... View Details
Keywords: Leading Change; Problems and Challenges; Organizational Change and Adaptation; Management Teams; Competency and Skills; Training; Employees; Values and Beliefs; Education Industry; Consulting Industry; United States
Groysberg, Boris, Maureen Gibbons, and Joshua Bronstein. "Building a Developmental Culture: The Birth of Deloitte University." Harvard Business School Case 411-059, October 2010. (Revised May 2017.)
- June 12, 2023
- Article
The Limits of Capacity Building for Investment Contract Negotiations
By: Karl P. Sauvant, Vanessa Sze Wai Tsang and Louis T. Wells
Developing countries must negotiate the best possible investment contracts with foreign investors at the outset. Donor organizations regularly push for “capacity building” to create technical expertise for negotiations within host country governments. But building and... View Details
Sauvant, Karl P., Vanessa Sze Wai Tsang, and Louis T. Wells. "The Limits of Capacity Building for Investment Contract Negotiations." Columbia FDI Perspectives, no. 359 (June 12, 2023).
- 2021
- Book
The Power of Trust: How Companies Build It, Lose It, Regain It
By: Sandra J. Sucher and Shalene Gupta
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details
Keywords: Power; Corporate Culture; Future Of Work; Innovation; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Change And Sustainability; Trust; Power and Influence; Globalization; Leadership; Organizational Culture; Innovation and Invention; Human Resources; Information Technology; Strategy; Corporate Accountability; Asia; Europe; South America; Middle East; North and Central America
Sucher, Sandra J., and Shalene Gupta. The Power of Trust: How Companies Build It, Lose It, Regain It. New York: PublicAffairs, 2021.
- 2021
- Working Paper
'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback
By: Nicole Abi-Esber, Jennifer Abel, Juliana Schroeder and Francesca Gino
People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details
Keywords: Feedback; Helping; Prosocial Behavior; Relationships; Social Psychology; Theory; Perception
Abi-Esber, Nicole, Jennifer Abel, Juliana Schroeder, and Francesca Gino. "'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback." Harvard Business School Working Paper, No. 22-009, August 2021.
- 2023
- Book
Build the Life You Want: The Art and Science of Getting Happier
By: Arthur C. Brooks and Oprah Winfrey
In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action,... View Details
Brooks, Arthur C., and Oprah Winfrey. Build the Life You Want: The Art and Science of Getting Happier. Portfolio, 2023.