Filter Results
:
(185)
Show Results For
-
All HBS Web
(731)
- People (2)
- News (294)
- Research (185)
- Multimedia (2)
- Faculty Publications (19)
Show Results For
-
All HBS Web
(731)
- People (2)
- News (294)
- Research (185)
- Multimedia (2)
- Faculty Publications (19)
Sort by
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
bored," wrote Robert Sullivan (HBS MBA '61). "Levitt made me a convert. He taught that marketing is the guts of any business, that it's critical to understanding the connection between sales, manufacturing, finance, human...
View Details
- 25 Feb 2020
- Research & Ideas
For Migrant Workers, Homesickness Can Reduce Productivity
really, really, really miserable to be away from home during Diwali,” Choudhury recalls. By analyzing company performance data, the researchers were able to make a causal connection between “vacation...
View Details
Keywords:
by Kristen Senz
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in...
View Details
- 11 Mar 2013
- Research & Ideas
Marissa Mayer Should Bridge Distance Gap with Remote Workers
Marissa Mayer's decision to ask Yahoo! employees to work from offices rather than at home has at least two potentially negative consequences, one for her and one for her employees. But she can mitigate both by linking personal and...
View Details
- 25 Apr 2019
- Research & Ideas
Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People
hopes? “If you're trying to make new connections and learn from the other people, I wouldn't bring your posse.” To find out, Koning and Hasan invited 112 aspiring entrepreneurs to a three-week software development boot camp in New Delhi,...
View Details
Keywords:
by Danielle Kost
- 24 May 2010
- Research & Ideas
Stimulus Surprise: Companies Retrench When Government Spends
congressional committee chairmanships? Joshua Coval: Our original goal was to investigate how politically connected firms benefit from increases in the power of their representatives. A benefit in focusing on changes in committee...
View Details
Keywords:
by Sean Silverthorne
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared...
View Details
Keywords:
by Martha Lagace
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
rivalries. "Argentines and Brazilians don't get along that well," he said, "especially when soccer is the issue. So we decided not to market our beer as a Brazilian beer but as a beer for the youth—a beer connected to...
View Details
Keywords:
by Julie Jette
- 17 Nov 2011
- Sharpening Your Skills
Sharpening Your Skills: Organizational Design
the tools they create. How Can Managers Get The Best Thinking Out Of Support Staff? Managing the Support Staff Identity Crisis Employees not connected directly to profit and loss can suffer from a collective "I-am-not-strategic" identity...
View Details
Keywords:
Re: Ranjay Gulati & Raffaella Sadun
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
or Europe. In fact, an herbal medicine patent was 85 percent more likely to be authored by someone with an Indian surname than was a similar control patent. "It's a great example of first-generation immigrants carrying very contextual knowledge from their View Details
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
of life in the home--should be viewed as a miserable chore. I look forward to coming home from work and spending time mindfully cooking fresh foods and ... yes, even mindfully housecleaning (it takes less than an hour. Seriously.). It's...
View Details
Keywords:
by Sean Silverthorne
- 03 Nov 2022
- Op-Ed
Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains
was fair game to chat about. A typical chat might go: Full Stack Engineer: “I’m thinking of moving the ‘Learn More’ button to the bottom right of the home page.” CEO: “Sounds good. What do you think about what that potential customer said...
View Details
Keywords:
by Julia Austin
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop...
View Details
Keywords:
by John Quelch
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
2,000 users, homing in on passenger usage data between January and November in 2018. After a rider had been active for three weeks, the authors tracked how—and, more important, when—customers used the service. The researchers then ranked...
View Details
- 06 Nov 2012
- Op-Ed
Stop Talking About the Weather and Do Something: Three Ways to Finance Sustainable Cities
The wrath of Hurricane Sandy has illuminated a fundamental question: How do we ensure that our cities are resilient in the face of inevitable future disasters? A destroyed city is not a sustainable city. I'm making the case that it's time to stop complaining about...
View Details
- 27 Sep 2011
- First Look
First Look: September 27
ordinary managers. In The Innovator's DNA, the authors identify five capabilities demonstrated by the best innovators: (1) Associating: drawing connections between questions, problems, or ideas from unrelated fields; (2) Questioning:...
View Details
Keywords:
Sean Silverthorne
- 16 Jun 2009
- First Look
First Look: June 16
effects on citation rates. Our findings suggest that subfields can increase the impact they have on the broader intellectual discourse by situating their phenomena in rich contexts that illuminate the connections between their findings...
View Details
Keywords:
Martha Lagace
- 06 May 2013
- Research & Ideas
How Local Events Shake Up Corporate Philanthropy
Planning to ask a big company for a charitable donation? You may be wise to time your request around a huge sporting event—specifically, an event that takes place in the firm's home city. A recent research paper shows that enormous events...
View Details
Keywords:
by Carmen Nobel
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
to better connections rather than superior skill. Knowing When to Ask: The Cost of Leaning-in By: Exley, Christine L., Muriel Niederle, and Lise Vesterlund Abstract—Gender differences in the propensity to negotiate are often used to...
View Details
Keywords:
Sean Silverthorne
- 08 Apr 2016
- Research & Ideas
How to Hire a Millennial
schedules, with the opportunity to work from home on more than just an occasional basis. These preferences have helped fuel the rise of the “gig economy” and the rapid growth of companies like HourlyNerd, which plays matchmaker between...
View Details
Keywords:
by Joseph Fuller