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- Faculty Publications (68)
Show Results For
- All HBS Web
(480)
- People (2)
- News (162)
- Research (248)
- Events (1)
- Multimedia (1)
- Faculty Publications (68)
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- Web
Alumni
world of business, sharing lessons learned and their own life experiences. Advancing the Mission The HBS Fund makes an impact at the School and beyond Next Level How Sarah Bond (MBA 2006) is taking on the culture—and the future success—of the View Details
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
Business Association, is proud to introduce this year's APAHM Portrait Project. The Asian Pacific Islander identity extends beyond a checkbox, and we are honored to share stories from the HBS community around the richness of the Asian... View Details
- Web
HBS Working Knowledge – Harvard Business School Faculty Research
people do. Julian De Freitas and colleagues pit humans against machines in a video game to study AI's current limits and mine insights for the real world. Open Source Software: The $9 Trillion Resource Companies Take for Granted by Rachel... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
emphasize and vice versa, an effect we label compensatory fit. We illustrate the concept of compensatory fit by drawing upon qualitative data from a re-organization at Cisco Systems. We also derive formal boundary conditions for compensatory fit using a simple View Details
Keywords: Martha Lagace
- 28 May 2008
- First Look
First Look: May 28, 2008
price of diesel fuel. Purchase the case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508074 Adelphia Communications Corp.'s Bankruptcy Harvard Business School Case 208-071 In 2002, a massive accounting fraud and... View Details
Keywords: Martha Lagace
- Article
Buyer-Initiated vs. Seller-Initiated Information Revelation
Sales presentations are the core of the selling process where salespeople provide information to prospects. One challenge is that the amount of information available to be potentially communicated may exceed salespeople's ability to communicate or customers' ability to... View Details
- 06 Nov 2023
- Research & Ideas
Did You Hear What I Said? How to Listen Better
flourish and thrive.” After all, people are good at faking when they are paying attention to others, consciously or not, smiling and nodding when they are really thinking about their favorite streaming show or the football game they... View Details
Keywords: by Michael Blanding
- Web
Activities, Government & Clubs - MBA
Association Other Activities Club Conferences Other Student Organizations New Venture Competition Clubs Student Clubs are a vital part of the HBS Community experience that support the school's mission to educate leaders who make a... View Details
- January 2024
- Case
National Football League and Private 5G
By: Andy Wu, Grant Son and Shuoyo Chen
On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details
Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry
Wu, Andy, Grant Son, and Shuoyo Chen. "National Football League and Private 5G." Harvard Business School Case 724-433, January 2024.
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less fulfilled. John of the Cross teaches how to find deep meaning... View Details
Keywords: by Dina Gerdeman
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
pleased to present this annual showcase of student stories from the LGBTQ+ community and our wonderful allies here at Harvard Business School. Charles Ghati and Michi Ferreol (MBA 2021) Every evening, before heading to bed, I check the... View Details
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- October 2018 (Revised August 2019)
- Case
Everybody Knows: Russia and the Election
By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
- 31 Jan 2012
- First Look
First Look: Jan. 31
http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo and Juliet,... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
write a case study about how Sanders, known as “Coach Prime,” applies a military commander’s approach to motivating his team. “Deion reminds me of military officers I’ve served under because of the clear way he communicates and the... View Details
- Web
Placement - Doctoral
2024 Placement: Ohio State University, Max M. Fisher College of Business, Department of Marketing and Logistics Dissertation: Communicating with consumers: How firms’ responses to societal change influence consumer behavior Advisors:... View Details
- Article
Handshaking Promotes Deal-Making by Signaling Cooperative Intent
By: Juliana Schroeder, Jane L. Risen, Francesca Gino and Michael I. Norton
We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes are social rituals, they are imbued with meaning beyond their physical features. We propose that during mixed-motive... View Details
Keywords: Handshake; Cooperation; Affiliation; Competition; Negotiation; Nonverbal Communication; Negotiation Participants; Behavior; Communication Intention and Meaning; Negotiation Deal
Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton. "Handshaking Promotes Deal-Making by Signaling Cooperative Intent." Journal of Personality and Social Psychology 116, no. 5 (May 2019): 743–768.
- Web
Lifelong Learning - Alumni
Career Management Climate Change Diversity and Inclusion Economy, Government Entrepreneurship Finance and Operations Governance and Boards Happiness, Purpose and Meaning Health Care Management and Leadership Marketing and Communications... View Details
- 2012
- Working Paper
Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior
Substantial research with adult populations has found that selfish impulses are less likely to be pursued when decisions are publicly observable. To the best of our knowledge, however, this behavioral regularity has not been systematically explored as potential... View Details
Keywords: Research; Age Characteristics; Behavior; Decisions; Games, Gaming, and Gambling; Announcements; Situation or Environment
Houser, Daniel, Natalia Montinari, and Marco Piovesan. "Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior." Harvard Business School Working Paper, No. 12-073, February 2012.