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- Faculty Publications (732)
Show Results For
-
All HBS Web
(1,475)
- People (2)
- News (257)
- Research (1,046)
- Events (7)
- Multimedia (6)
- Faculty Publications (732)
- Jun 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- May 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- Sep 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- Article
Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations
Cespedes, Frank V. "Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations." Journal of Managerial Issues 4, no. 4 (Winter 1992): 17–26.
- August 2022 (Revised November 2022)
- Case
Wasabi Technologies
By: N. Louis Shipley and Mel Martin
After launching a successful hot cloud storage company, Founder and CEO David Friend is ready to scale the venture rapidly. Wasabi Technologies had focused primarily on direct sales, but an opportunity to pivot to channel sales was on the horizon. The company’s major...
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Keywords:
Direct Sales;
Channel Sales;
Information Management;
Sales;
Product Development;
Growth and Development Strategy;
Business Divisions;
Information Technology Industry;
United States
Shipley, N. Louis, and Mel Martin. "Wasabi Technologies." Harvard Business School Case 823-021, August 2022. (Revised November 2022.)
- December 2012 (Revised October 2022)
- Case
Plastiq
By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales...
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Keywords:
Payments;
Sales;
Channels;
Credit Cards;
Digital Platforms;
Selection and Staffing;
Cost vs Benefits;
Salesforce Management;
Marketing Channels;
Business Startups;
Business Strategy;
Marketing Strategy;
Partners and Partnerships;
Management Systems
Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
- 07 Apr 2016
- Working Paper Summaries
Strategic Channel Selection with Online Platforms: An Empirical Analysis of the Daily Deal Industry
- 2022
- Working Paper
House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data
By: Sari Pekkala Kerr, William R. Kerr and Ramana Nanda
During 1992-2007, house price growth is strongly correlated with local entrepreneurship. We show with Census Bureau data that most of this entry is related to construction and real estate; these entrants tend to be small and short-lived. Using a 1998 Texas reform that...
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Kerr, Sari Pekkala, William R. Kerr, and Ramana Nanda. "House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data." Harvard Business School Working Paper, No. 15-069, February 2015. (Revised June 2022.)
- September 2022
- Article
House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data
By: Sari Pekkala Kerr, William R. Kerr and Ramana Nanda
During 1992-2007, house price growth is strongly correlated with local entrepreneurship. We show with Census Bureau data that most of this entry is related to construction and real estate; these entrants tend to be small and short-lived. Using a 1998 Texas reform that...
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Keywords:
House Prices;
Collateral Channel;
Entry;
Entrepreneurship;
Housing;
Real Estate Industry;
Construction Industry
Kerr, Sari Pekkala, William R. Kerr, and Ramana Nanda. "House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data." Journal of Monetary Economics 130 (September 2022): 103–119.
- August 2023
- Teaching Note
Aphro Beverages
Teaching Note for HBS Case No. 823-044.
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- December 2019 (Revised January 2020)
- Case
Boll & Branch
By: Leonard A. Schlesinger and Mel Martin
Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.
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Keywords:
Direct-to-consumer;
Channels;
Disruption;
Business Model;
Brands and Branding;
Internet and the Web;
Strategy;
Retail Industry;
United States;
Canada
Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. (Revised January 2020.)
- January 2020 (Revised March 2020)
- Case
LOLA: Do You Know What's in Your Tampon?
By: Leonard A. Schlesinger and Aldo Sesia
LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products....
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Keywords:
Direct-to-consumer;
Channels;
Disruption;
Business Model;
Brands and Branding;
Internet and the Web;
Strategy;
Retail Industry;
United States;
Canada
Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)
- January 2016 (Revised July 2018)
- Case
Cyberdyne: A Leap to the Future
By: Doug J. Chung and Mayuka Yamazaki
Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),...
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Keywords:
Go-to-market Strategy;
Pricing;
Sales Channel;
Technological Innovation;
Marketing;
Sales;
Distribution;
Strategy;
Medical Devices and Supplies Industry
Chung, Doug J., and Mayuka Yamazaki. "Cyberdyne: A Leap to the Future." Harvard Business School Case 516-072, January 2016. (Revised July 2018.)
- September–October 2018
- Article
Online MAP Enforcement: Evidence from a Quasi-Experiment
By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to...
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Keywords:
Pricing Policies;
Pricing;
Channel Management;
Legal Aspects Of Business;
Retail;
Price;
Policy;
Governance Compliance;
Distribution Channels;
Management;
Retail Industry
Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
- Research Summary
Overview
Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel...
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- Research Summary
Overview
Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel...
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- July–August 2016
- Article
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in...
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Keywords:
Pricing Policies;
Pricing;
Channel Management;
Legal Aspects Of Business;
Price;
Governance Compliance;
Marketing Channels;
Retail Industry
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing Channels;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Public Sector;
Marketing Communications;
Marketing Strategy;
Digital Marketing;
Advertising Industry;
Public Administration Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
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Keywords:
Digital Marketing;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
B2B;
B2B2C;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Platforms;
Collaboration;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners and Partnerships;
Consumer Behavior;
Sales;
Internet and the Web;
Marketing Strategy;
Conflict and Resolution;
Conflict Management;
Organizational Culture;
Distribution Channels;
Digital Transformation;
Digital Platforms;
Electronics Industry;
Retail Industry;
Consumer Products Industry;
Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)