Boeing - Publications - Faculty & Research

10 Jan 2019
News

Companies will perform better if employees are not cowed into silence

01 Apr 2021
Blog Post

An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs

her professor couldn’t come up with a design that worked with such low wind speeds. Shodiya was intrigued by the world of research despite those setbacks. But she decided to switch gears and gain experience in the air transportation industry, joining View Details

Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann

While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details

Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness

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24 Jan 2024
Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

discovered on other MAX 9s, the Federal Aviation Administration (FAA) grounded the planes and opened an investigation into whether MAX is safe to fly, accompanied by a stern warning, saying, “This incident should have never happened, and it cannot happen again.” View Details

Keywords: by Bill George; Air Transportation; Transportation; Aerospace

November 2023 (Revised May 2024)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States

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Great American Business Leaders of the 20th Century - Leadership

Archie A. Alexander Alexander & Repass, 1914–1954 Henry C. Alexander Morgan Guaranty Trust, 1959–1967 William M. Allen Boeing Company, 1945–1969 Howard L. Aller American Power and Light Company, 1935–1951 Stanley C. Allyn National Cash... View Details

18 Apr 2023
Research & Ideas

The Best Person to Lead Your Company Doesn't Work There—Yet

‘cast a much wider net’ For public companies, the findings offer a fresh look at a potential pool of candidates. The authors cite Boeing CEO David Calhoun as just one prominent example. Calhoun, who became vice chairman of General... View Details

Keywords: by Rachel Layne; Financial Services

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

at Wells Fargo (2016), bribery at Odebrecht (2016), sexual harassment at Uber (2017), misuse of personal data at Facebook (2018), airliner safety at Boeing (2019), fraudulent financial reporting at Wirecard (2020), opioid marketing at... View Details

Keywords: by Dina Gerdeman

27 Jan 2023
Op-Ed

Have We Lost Sight of Integrity?

of America did in the sexual abuse scandals that cost them billions in legal settlements. For a business example, look at Boeing and the crashes of two 737 MAX aircraft that killed 346 people—a topic covered in two Harvard Business School... View Details

Keywords: by Bill George

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Trump have been savagely reinterpreted on TikTok. Criticizing brands. Brands are the subject of video attack, as in the case of Victoria’s Secret. Brand responses. Brands respond on TikTok to criticism. Ryanair won widespread affection when it launched a series of... View Details

Keywords: by John Deighton and Leora Kornfeld

Web

Past Issues - Alumni

Track James McNerney Jr. Chairman, President, & CEO, The Boeing Company The Rankings Game You have to know how it’s played to make sense of how leading publications evaluate business schools Local Hero Rescued and revived by president and... View Details

03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

both could be very direct as well. Hesselbein, according to one account, once lectured a class of retiring CEOs that included Alan Mulally, who was out of a job at Boeing prior to becoming CEO of Ford, to stop “whining” about what they... View Details

Keywords: Re: James L. Heskett

01 Dec 2016
News

In My Humble Opinion: Chip Brewer (MBA 1991)

San Diego and about 15 minutes from the beach...a very pretty course.” R&D: “Callaway brought in some aerodynamicists from Boeing to consult with our team, which resulted in a little bit of a breakthrough on the XR 16 driver. It has a... View Details

Keywords: Julia Hanna

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

version. Further along, Musk wants to land people on Mars. Long-term NASA partner Boeing continues work on its CST-100 Starliner commercial orbiter, and the rocket manufacturer is collaborating with NASA on human commercial flights to the... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

04 May 2021
Blog Post

Asian American Pacific Islander Heritage Month at HBS

you.” Calvin Tjandra – Class of 2022 I landed at San Francisco International Airport on a Boeing 747 in 1999. We had travelled so far from Jakarta that the plane had refueled twice. I was five, an immigrant, a refugee, in kindergarten,... View Details

William M. Allen

In 1945, when Allen was appointed CEO, Boeing faced cancellation of $1.5 billion in wartime contracts. Under Allen’s leadership, Boeing kept course and later prospered. In 1952, Boeing’s B-52 was chosen by... View Details

Keywords: Automotive & Aerospace

Thornton A. Wilson

Wilson took over the struggling Boeing Company during the recession of the early 1970s. A radical cost cutter, Wilson slashed two thirds of the work force and made the company profitable again. During his 17-year tenure, Wilson pushed... View Details

Keywords: Automotive & Aerospace

26 May 2016
News

W. James McNerney Jr., MBA 1975

General Electric 1997 Named President and CEO, GE Aircraft Engines 2000 Named Chairman and CEO, 3M 2005 Named Chairman, President, and CEO, Boeing 2015 Named CEO of the Year by Chief Executive magazine 2016 Retires from View Details

Keywords: Susan Young; Air Transportation; Transportation

01 Sep 2005
News

Flying High

Jim McNerney (MBA ’75) departed GE in 2000 to become, at 3M, a chief executive for the first time. Named chairman, president, and CEO of The Boeing Company in July, McNerney is the aerospace giant’s third leader since 2003, a period... View Details

Keywords: Air Transportation; Transportation

10 Dec 2015
News

Leveraging Curiosity to Broaden the Impact

Jose Arche (MBA 2016) has had a lifelong curiosity about how things work. “There were always family stories being told about my taking everything apart,” recalls the former engineer at the Boeing Company. Arche’s experience at View Details

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