Publications

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details

Keywords: Consumer Behavior

March 1997
Background Note

Note on Customer Behavior

By: Gerald Zaltman

A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details

Keywords: Knowledge; Marketing; Consumer Behavior

Educators

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details

Keywords: Consumer Behavior

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (F)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details

Keywords: Consumer Behavior

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (D)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details

Keywords: Consumer Behavior

1998
Working Paper

Organizational Behavior and Development

By: Michael Beer

Read Now

21 Apr 2011
News

Stumbling Into Bad Behavior

18 Jul 2023
HBS Conference

Early-Career Behavioral Economics Conference

1987
Book

The Handbook of Organizational Behavior

By: Jay W. Lorsch

Keywords: Organizations; Behavior

1977
Chapter

Organization Behavior and Development

By: Michael Beer

2007
Case

Leadership and Organizational Behavior

By: Julie Battilana

Keywords: Leadership; Organizational Culture

19 Feb 2021
News

Behavioral Ethics: The Science

TeachingInterests

Behavioral Finance (Econ 970, Spring 2015)

Second-year undergraduate course covering recent advances in the field of behavioral finance. The course begins by examining some of the most canonical pricing anomalies, such as claims to identical cashflows trading at different prices in different markets, and... View Details

February 2013
Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson

Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details

Keywords: Behavior; Marketing

Read Now

Teaching Interest

Leadership and Organizational Behavior (LEAD)

By: Ethan S. Bernstein

Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The course is divided into five modules:View Details

Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication

1986
Book

Cases in Consumer Behavior

By: F. Stewart DeBruicker, John A. Quelch and Scott Ward

2012
Article

Does Power Corrupt or Enable?: When and Why Power Facilitates Self-interested Behavior

By: K. A. DeCelles, D.S. DeRue, J.D. Margolis and T.L. Ceranic

Does power corrupt a moral identity, or does it enable a moral identity to emerge? Drawing from the power literature, we propose that the psychological experience of power, although often associated with promoting self-interest, is associated with greater self-interest... View Details

Keywords: Power; Moral Identity; Self-interested Behavior; Moral Awareness; Commons Dilemma; Moral Sensibility; Behavior; Power and Influence