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- Faculty Publications (16)
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- All HBS Web (131)
- Faculty Publications (16)
- 25 Oct 2016
- First Look
October 25, 2016
approach to sales, including the sales team's composition, compensation, and incentive structure. Over time, Oversight had engaged in a variety of channel partnerships, and some were more successful than others. The case examines the... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data... View Details
Keywords: Martha Lagace
- 14 Feb 2012
- First Look
First Look: February 14
and on the probability distribution over the sets of feasible alternatives that the society will face. Our methods generalize the well-known Kemeny Rule. In the Kemeny Rule, it is known a priori that the subset of feasible View Details
Keywords: Carmen Nobel
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54819 Economic Integration and Democracy: An Empirical Investigation By: Magistretti, Giacomo, and Marco Tabellini Abstract—We study whether economic integration fosters the process of democratization and the View Details
Keywords: by Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
people are a smaller number of big decisions: buying a house, buying a car, dealing with a building contractor, investing for retirement, etc. These consumption decisions tend to be made on an irregular and infrequent basis or are new in structure because of a change... View Details
Keywords: by Max H. Bazerman
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random... View Details
Keywords: Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors... View Details
Keywords: Sean Silverthorne
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
activities to a certain extent is essential if new ventures wish to gain legitimacy. A new venture with legitimacy acquired in this manner is more likely to succeed because it then can channel its resources and energy towards its core... View Details
- 10 Dec 2013
- First Look
First Look: December 10
interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news. ... View Details
Keywords: Sean Silverthorne
- 18 Dec 2007
- First Look
First Look: December 18, 2007
banks understand the tradeoffs that the public is willing to accept in terms of unemployment for inflation, at least in terms of keeping the average level of one particular emotion (contentment) constant. An alternative use of these data... View Details
Keywords: Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
only what is traded, proves integral to constructing legitimacy, thus suggesting a practice-based view of moral markets. The professionals, including a group of "gatekeepers," construct a narrative distinction between their own commerce and an implicitly less... View Details
Keywords: Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle... View Details
Keywords: by Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such channels are more... View Details
Keywords: Sean Silverthorne
- 15 May 2012
- First Look
First Look: May 15
demonstrate, a coordination perspective helps resolve some empirical puzzles, but it also represents a challenge to received wisdom grounded in the salience of cooperation. To stimulate future research, we discuss alternative... View Details
Keywords: Carmen Nobel
- 20 Dec 2022
- News
Singing to the Corn
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer for the HBS Alumni Bulletin, and in July I flew from Boston to Omaha to spend a day with Taylor Keen (MPA 1996/ MBA 1997), a professor of entrepreneurship at... View Details
- 05 Feb 2008
- First Look
First Look: February 5, 2008
Cohen and Breno Schmidt Abstract We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named trustee... View Details
Keywords: Martha Lagace
- 01 Nov 2016
- First Look
First Look - November 1, 2016
the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less conformist (e.g., entering a luxury store in a casual... View Details
Keywords: Sean Silverthorne
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
fewer corporate profits being channeled into subsequent domestic investments when the U.S. tax rate is relatively higher, leading to lower economic growth. Our findings have implications for policy setters. Publisher's link:... View Details
Keywords: Dina Gerdeman