Publications

March 2013 (Revised March 2014)
Case

Cummins, Inc.: Building a Home Community for a Global Company

By: Joseph L. Bower and Michael Norris

In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,... View Details

Keywords: Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States

July 2004 (Revised July 2005)
Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details

Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry

September 2023 (Revised April 2024)
Case

Atomwise: Strategic Opportunities in AI for Pharma

By: Satish Tadikonda

Abraham Heifets and his co-founder, Izhar Wallach, had founded Atomwise to develop i) an AI engine to transform drug discovery by creating better medicines faster, and ii) a machine learning-based discovery engine that combined the power of convolutional neural... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Science-Based Business; Technological Innovation; Biotechnology Industry; Pharmaceutical Industry

September 2018
Case

ProdEng: Services for Oil & Gas Extraction

By: Frank V. Cespedes, Maria Fernanda Miguel and Mariana Cal

ProdEng is a venture created as part of a PE fund and provides oil field services in Argentina. In 2016, an industry-wide unforeseen oil and gas demand slump drove ProdEng’s average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the... View Details

Keywords: Pricing; Entrepreneurship; Sales; Marketing; Price; Strategy; Latin America; Argentina

July 1990
Case

Ceramics Process Systems Corp. (B)

By: Kim B. Clark and Brent D. Barnett

Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details

Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

collect the data, and then expect machine learning methods to spit out insight for you.” “We tend to think that when we have all this rich data and this machine learning technology, that View Details

Keywords: by Kristen Senz

10 Aug 2015
Research & Ideas

New Medical Devices Get To Patients Too Slowly

different effects or methods of action, trials essentially consist of monitoring patients for proper dosage, effectiveness, and side effects. Medical devices, meanwhile, can differ from each other in almost every respect, including how... View Details

Keywords: by Michael Blanding; Health; Technology

August 2016 (Revised February 2017)
Case

Songy 2011: Restructuring to Survive (or, Surviving to Restructure?)

By: Charles F. Wu

In 2011, Songy Partners, an Atlanta-based real estate developer, was facing three distressed investments within their portfolio each with distinct sets of challenges. Having weathered a myriad of issues during the global financial crisis that included operational... View Details

Keywords: Real Estate; Distressed Debt; Global Financial Crisis; Foreclosure; Partnership; Partners and Partnerships; Valuation; Global Range; Insolvency and Bankruptcy; Property; Financial Crisis; Real Estate Industry; Atlanta

November 2009 (Revised May 2017)
Case

Miracle Life, Inc.

By: Lauren Cohen and Christopher Malloy

Miracle Life is a firm with a unique setup and organizational structure. Specifically, it is a network marketing firm, also known as multi-level marketing (MLM) firm, which utilizes a large distributor base and depends on this individual distributor base to sell its... View Details

Keywords: Finance; Cash Flow; Stocks; Growth and Development Strategy; Product Marketing; Distribution; Organizational Structure

27 Feb 2007
First Look

First Look: February 27, 2007

Cases & Course MaterialsDesign: More Than a Cool Chair Harvard Business School Note 607-026 This introduction to the Design industry includes definitions, and industry statistics, as well as descriptions... View Details

Keywords: Martha Lagace

21 Feb 2005
Op-Ed

Is Business Management a Profession?

executive compensation. Yet while laws, regulations, and policies have a clear role to play here, they are a relatively expensive and inefficient way for a society to promote responsible conduct and trustworthy business leadership. In the... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

Web

Black New Venture Competition and Black Tech Master Series Recap - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to... View Details

July 2024
Supplement

Fail Safe Testing, Inc. (A)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details

Keywords: Customers; Acquisition; Business Plan; Marketing Strategy

August 2016 (Revised November 2016)
Case

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland

C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive... View Details

Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry

October 2010 (Revised July 2013)
Case

ActionAid International: Globalizing Governance, Localizing Accountability

By: Alnoor Ebrahim and Rachel Gordon

As a global NGO working in 45 countries, ActionAid International aims to eradicate poverty by addressing its underlying causes such as injustice and inequality. This case follows a series of radical transformations implemented by the organization's CEO, Ramesh Singh—a... View Details

Keywords: Local Range; Globalized Firms and Management; Corporate Accountability; Corporate Governance; Leading Change; Organizational Change and Adaptation; Organizational Structure; Nonprofit Organizations; Power and Influence; Johannesburg; London

01 Dec 2022
News

Future Vision

Illustration by PJ Loughron Illustration by PJ Loughron How has your experience as Dean of the School differed from your experience as a member of the faculty? Being on campus and engaging with faculty, staff, and students is something I have done for many years, and... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

April 2015 (Revised July 2015)
Case

Proxy Access at Whole Foods

By: Jay Lorsch and Emily McTague

Proxy access grants shareholders meeting certain ownership requirements the right to nominate directors for election to the board without going through a typical proxy contest. In August 2010 the SEC approved a rule granting proxy access for shareholders meeting... View Details

Keywords: Board Of Directors; Proxy Advisor; Shareholder Activism; Shareholder Voting; Shareholder Votes; Proxy Battle; Institutional Change; Institutional Investing; Business and Shareholder Relations; Food and Beverage Industry; North America

March 1988 (Revised September 1993)
Case

United Services Automobile Association (USAA)

Under the leadership of Robert F. McDermott, USAA has been transformed from a property and casualty insurance company with $200 million in assets in the late 1960s to a $11 billion financial services empire in 1988. The case illustrates the value of having a CEO drive... View Details

Keywords: Business or Company Management; Leadership; Information Technology; Financial Services Industry; Insurance Industry; United States