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Show Results For
-
All HBS Web
(19,694)
- People (66)
- News (5,756)
- Research (10,025)
- Events (88)
- Multimedia (349)
- Faculty Publications (8,306)
- October 2022
- Supplement
Single Earth: Science White Paper Supplement
By: Rembrand Koning and Emer Moloney
Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed.
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Keywords:
Business Startups;
Entrepreneurship;
Climate Change;
Environmental Sustainability;
Green Technology;
Natural Resources;
Pollution;
Analytics and Data Science;
Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Market Timing;
Strategy;
Green Technology Industry;
Estonia
- 12 May 2020
- Cold Call Podcast
Autonomous Vehicles Are Ready to Disrupt Society, Business—and You
- 01 Mar 2013
- News
Cyberposium
Hosted and organized by the student-run TechMedia Club, Cyberposium is the world's largest MBA technology conference. Some 700 people attended the 18th annual event, "The Battle for Access," held at HBS on...
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- 06 Aug 2020
- Research & Ideas
Who Will Give You the Best Professional Guidance?
What’s the difference between having an adviser, external coach, internal coach, and therapist? Should I join a peer support group? I’m often asked these questions. With so many options these days it’s hard to know which to choose or how...
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Keywords:
by Julia B. Austin
- October 1987 (Revised January 1999)
- Case
Microsoft Corporation: The Introduction of Microsoft Works
Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world.
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Keywords:
Product Positioning;
Applications and Software;
Product Design;
Product Launch;
Globalized Markets and Industries;
Information Technology Industry;
United States
Kosnik, Thomas J. "Microsoft Corporation: The Introduction of Microsoft Works." Harvard Business School Case 588-028, October 1987. (Revised January 1999.)
- August 2000 (Revised November 2001)
- Case
Edmunds.com (A)
By: Stephen P. Bradley and Christina Akers
Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful...
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Keywords:
Growth and Development Strategy;
Business Strategy;
Success;
Product Positioning;
Partners and Partnerships;
Competitive Advantage;
Information Technology Industry;
Information Technology Industry
Bradley, Stephen P., and Christina Akers. "Edmunds.com (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)
- September 19, 2017
- Article
After Equifax Breach, Companies Advised to Review Open-Source Software Code
By: Ben DiPietro and Lou Shipley
It doesn’t make much sense: At a time when high-powered automated trading systems can execute stock sales in real time, some companies that rely on open-source software to help to run their businesses track their open-source use on spread sheets on paper.
Lou... View Details
Lou... View Details
Keywords:
Software;
Open-source;
Security Vulnerabilities;
Data Privacy;
Hack;
Applications and Software;
Safety;
Cybersecurity
DiPietro, Ben, and Lou Shipley. "After Equifax Breach, Companies Advised to Review Open-Source Software Code." Wall Street Journal (September 19, 2017).
- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from...
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Keywords:
Technos;
Watch;
Wristwatch;
Ecommerce;
Online Shopping;
Distribution;
Website;
Marketing;
Brazil;
Latin America;
Branding;
Trade;
Marketplace;
Brands and Branding;
Marketing Strategy;
Internet and the Web;
E-commerce;
Digital Marketing;
Apparel and Accessories Industry;
Brazil
Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
- 21 Mar 2014
- News
Harvard Business School Launches First Online Offering
- 17 Feb 2015
- HBS Case
HBS Cases: The Battle for San Francisco
home for restaurants, art, and culture at night. And more and more, tech businesses are locating here. “This is a place where the effects of inequality appear to be heightened...
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- January 2021
- Exercise
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
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Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Ecommerce;
CRM;
Loyalty Management;
Assortment Planning;
Assortment Optimization;
Lifetime Value (LTV);
Analytics and Data Science;
Analysis;
Retention;
E-commerce;
Retail Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
- January 2020 (Revised March 2020)
- Case
LOLA: Do You Know What's in Your Tampon?
By: Leonard A. Schlesinger and Aldo Sesia
LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products....
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Keywords:
Direct-to-consumer;
Channels;
Disruption;
Business Model;
Brands and Branding;
Internet and the Web;
Strategy;
Retail Industry;
United States;
Canada
Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)
- September 2004 (Revised January 2005)
- Case
IBM: Ordering Midrange Computers in Europe
IBM Europe is trying to expand business-to-business (B2B) efforts with its large distributors of midrange systems. These efforts aim to automate many transactions and business processes, removing the need for human involvement. IBM has completed an initial project with...
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Keywords:
Customer Relationship Management;
Information Technology;
Information Infrastructure;
Marketing Channels;
Distribution Channels;
Information Technology Industry;
Information Technology Industry;
Germany;
United States
McAfee, Andrew P., and Michael Otten. "IBM: Ordering Midrange Computers in Europe." Harvard Business School Case 605-022, September 2004. (Revised January 2005.)
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- Summer 2017
- Article
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior
By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and...
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Keywords:
Information Technology;
Service Delivery;
Consumer Behavior;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
- May 2008 (Revised April 2018)
- Case
The University of Texas MD Anderson Cancer Center: Interdisciplinary Cancer Care
By: Michael E. Porter and Sachin H. Jain
In 2006, University of Texas MD Anderson Cancer Center was an internationally leading institution for cancer care, education, and research. Since 1996, it had successfully reorganized itself from a cancer hospital that was physically organized around clinical...
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Keywords:
Buildings and Facilities;
Health Disorders;
Organizational Structure;
Medical Specialties;
Organizational Change and Adaptation;
Value Creation;
Service Delivery;
Research;
Health Care and Treatment;
Education Industry;
Education Industry;
Texas
Porter, Michael E., and Sachin H. Jain. "The University of Texas MD Anderson Cancer Center: Interdisciplinary Cancer Care." Harvard Business School Case 708-487, May 2008. (Revised April 2018.)
- June 2004 (Revised May 2006)
- Case
Millennial Net
By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was founded in 2000 and in early 2004 was looking for a second round of funding. The area had attracted a number of new...
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Keywords:
Information Infrastructure;
Technological Innovation;
Entrepreneurship;
Investment;
Information Technology Industry;
Information Technology Industry
Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "Millennial Net." Harvard Business School Case 804-173, June 2004. (Revised May 2006.)
- March 2024 (Revised September 2024)
- Case
Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind
By: Rosabeth Moss Kanter and Jacob A. Small
To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from stakeholders in three communities:...
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Keywords:
Climate Change;
Renewable Energy;
Joint Ventures;
Green Technology;
Corporate Social Responsibility and Impact;
Business and Stakeholder Relations;
Massachusetts;
Martha's Vineyard;
New Bedford
Kanter, Rosabeth Moss, and Jacob A. Small. "Vineyard Wind Starts Spinning (A): Overcoming Onshore Challenges to Offshore Wind." Harvard Business School Case 324-113, March 2024. (Revised September 2024.)
- August 2007 (Revised May 2008)
- Case
Rebuilding the New Orleans Public Schools: Turning the Tide? (Abridged)
After Hurricane Katrina, the New Orleans Public School System is faced with rebuilding from the ground up. The challenge is enormous, as is the opportunity to remake the lowest-performing public school system in Louisiana and one of the lowest-performing in the nation....
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Keywords:
Change Management;
Transformation;
Entrepreneurship;
Business and Community Relations;
Business and Government Relations;
Natural Disasters;
Conflict and Resolution;
Education Industry;
New Orleans
Childress, Stacey M. "Rebuilding the New Orleans Public Schools: Turning the Tide? (Abridged)." Harvard Business School Case 808-045, August 2007. (Revised May 2008.)
- September 2017
- Article
The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning
By: Tiona Zuzul and Amy C. Edmondson
This paper describes a relationship between legitimacy building and learning for a new firm in a nascent industry. Through a longitudinal study of a new firm in the nascent smart city industry, we found that the firm failed to make progress on important internal...
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Keywords:
Organizational Learning;
Advocacy;
Organizations;
Learning;
Organizational Culture;
Entrepreneurship
Zuzul, Tiona, and Amy C. Edmondson. "The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning." Academy of Management Discoveries 3, no. 3 (September 2017): 302–321.