positive behavior - Publications - Faculty & Research

September 1999 (Revised July 2006)
Case

Juice Guys (A)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

Citation

Educators

Purchase

22 Feb 2019
News

Empowering a New Generation of Business Leaders

a very positive and spirited tone.” A Fireside Chat with Titans of Broadcasting in South Florida The HBS Club of South Florida and the HBS Latino Alumni Association co-sponsored an exclusive, sold-out Fireside Chat on February 4,... View Details

Keywords: Margie Kelley; Arts, Entertainment

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X."... View Details

Keywords: by Nitin Nohria & Marty Leestma

01 Dec 2022
News

Flying High

Subramanian and Pelet, on the runway with Aero (Courtesy Uma Subramanian) Subramanian and Pelet, on the runway with Aero (Courtesy Uma Subramanian) When Uma Subramanian (MBA 2008) joined Aero Technologies as CEO in March 2019, the company was “just a kernel of an... View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

amounts of inventory that ensure an in-stock position when an order is received. An argument can be made that any forecast and inventory is based on predictive analytics. But in the past, these analytics were applied to data that... View Details

Keywords: by James Heskett

24 Jul 2012
First Look

First Look: July 24

Flynn, and Daniella Kupor Publication:Social Psychological & Personality Science (forthcoming) Abstract We investigated the link between tipping, an altruistic act, and bribery, an immoral act. We found a positive relationship between... View Details

Keywords: Sean Silverthorne

Web

2016 Symposium - Race, Gender & Equity

of Women's Affairs. Her work has appeared in numerous peer-reviewed journals. She received her Master's and Ph.D. in Organizational Behavior from J.L. Kellogg Graduate School of Management at Northwestern University, and her BA in... View Details

14 May 2009
Sharpening Your Skills

Sharpening Your Skills: Managing Teams

research. Key concepts include: Employees' perceptions of team leader support are more positive when the leader gives timely feedback; supports team member's actions and decisions; recognizes good work privately and publicly; and asks for... View Details

Keywords: Re: Multiple Faculty

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

well. In fact, partitioning should only be used by those sellers who want to sensitize people to a secondary benefit that might otherwise be taken for granted. Q: In general, how do consumers react differently to an all-inclusive price versus a partitioned price? A:... View Details

Keywords: by Sean Silverthorne; Retail

08 Nov 2011
First Look

First Look: Nov. 8

Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations Authors:Amy J.C. Cuddy, Peter Glick, and Anna Beninger Publication:Research in Organizational Behavior (forthcoming) Abstract Two traits-warmth and... View Details

Keywords: Sean Silverthorne

06 Jun 2005
Research & Ideas

Don’t Listen to “Yes”

outlines concrete steps that managers at all levels can take to spark positive conflict and make sure that all views get a fair hearing, and he outlines as well a fair and open process for making more effective decisions. "Keeping... View Details

Keywords: by Martha Lagace

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

elite reviewer more likely to post a positive review, too—or a negative one. Of course, some reviewers care more about their reputation on Yelp than others; while others may prefer to never deviate from their prior reviews. How product... View Details

Keywords: by Kim Girard; Food & Beverage

20 Apr 2020
News

To Build Connection in Quarantine, Clubs Go Virtual

we ask, ‘how can we have a positive impact to bring down the COVID-19 numbers?’” Lundgren says attendance has steadily climbed as the pandemic wears on, as people seek both practical guidance—how to stay safe, wear a mask, etc—as well as... View Details

Keywords: Margie Kelley

01 Apr 2001
News

Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters

Stone (MBA 1997), now president of Montage. “It was an issue that touched us all personally, so we decided to start a com-pany that would promote more positive portrayals of women and minorities and provide more employment opportunities... View Details

Keywords: Arts, Entertainment; Information

21 Feb 2012
Research & Ideas

Leadership Program for Women Targets Subtle Promotion Biases

made up 46.7 percent of the US labor force, and filled more than half of management, professional, and related occupations. If the strategy was to get more women in the workplace and let them naturally ascend to positions of upper... View Details

Keywords: by Maggie Starvish

14 Nov 2011
Research & Ideas

Creating a Global Business Code

The turn of the 21st century has been laden with high-profile corporate scandals, prompting widespread concern about the standards of conduct followed by big business. Intrigued by the complexity of managing corporate behavior in a global... View Details

Keywords: by Carmen Nobel

01 Aug 2001
News

J. Ronald Fox (MBA '59)

George P. Baker offered him a full-time faculty position at the School. Shortly after that, the Pentagon called again, this time asking Fox to be assistant secretary of the Army, the senior government official responsible for Army... View Details

Keywords: Alumni Achievement Award; J. Sterling Livingston; George P. Baker; Government

03 Feb 2009
First Look

First Look: February 3, 2009

studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and boost performance. Advocates of goal setting have had a substantial impact on... View Details

Keywords: Martha Lagace

05 Apr 2016
First Look

April 5, 2016

“lean-in." We use a laboratory experiment to examine the effect of leaning-in. Despite men and women achieving similar and positive returns when they are forced to negotiate, we find that women avoid negotiations more often than men.... View Details

Keywords: Sean Silverthlorne

14 Aug 2007
First Look

First Look: August 14, 2007

acquired than those in a control sample. We argue that the combination of hedge funds' short investment horizons and their large positions in target firms makes M&A the only attractive exit option. The results also suggest that hedge... View Details