Publications

Article

Businessmen and Land Ownership in the Late Nineteenth Century

By: Tom Nicholas

This article analyses the proportions of personal to real estate wealth for a group of 295 businessmen profiled in the Dictionary of business biography. It shows that businessmen who owned land on a large scale in the late nineteenth century were a comparatively small... View Details

Keywords: Ownership; Personal Finance; Property; Biography; History; Acquisition; Wealth; Power and Influence; Status and Position; Integration; Transformation; Market Transactions

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1999
Chapter

Integrated Marketing Communications in Practice

By: John Deighton

Keywords: Marketing Communications; Integration

1999
Chapter

The Concept of Integrated Marketing Communications

By: J. A. Deighton

Keywords: Marketing Communications; Integration

January 1999
Case

Bell Atlantic and the Union City Schools (D): Results and Replication

By: Rosabeth M. Kanter and Ellen Pruyne

The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Education Industry; New Jersey

January 1999
Case

State Street Corporation: Leading with Information Technology (B)

By: Stephen P. Bradley and Kelley Porter

With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details

Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry

December 1998
Case

Bell Atlantic and the Union City Schools (A): The Intelligent Network

By: Rosabeth M. Kanter and Ellen Pruyne

The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides an overview of the telecommunications industry in general and Bell Atlantic in particular, with special attention to... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; New Jersey

December 1998 (Revised December 1999)
Case

Morgan Stanley Dean Witter Private Client Services

By: Thomas J. DeLong, David M. Darst, Ann K Rusher and Catherine M. Conneely

The 1997 merger of retail giant Dean Witter and investment bank Morgan Stanley was a year old when Bob Sculthorpe was appointed director of Private Client Services (PCS) at Morgan Stanley Dean Witter (MSDW). The firm was still operating under two separate broker-dealer... View Details

Keywords: Mergers and Acquisitions; Business Divisions; Investment Banking; Brands and Branding; Salesforce Management; Competitive Strategy; Retail Industry

December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

December 1998
Case

Marchesi De'Frescobaldi: Integrating Tradition and Change in One of Italy's Oldest Industries

By: Ray A. Goldberg and Don Daniels

Keywords: Change Management; Family Business

December 1998
Supplement

Vermeer Technologies: Making Transitions

By: Ashish Nanda

After being acquired by Microsoft, Vermeer Technologies executives discuss the process of integrating their team into Microsoft. View Details

Keywords: Integration; Acquisition; Information Technology Industry

13 Nov 1998
Lecture

Corporate Integrity in the Global Era." Panelist. "Cultural Values and the Future of Commerce, Annual Congress

By: Lynn S. Paine

Keywords: Globalization; Trust; Organizations

1998
Chapter

How to Integrate Work and Deepen Expertise

By: D. A. Leonard

Keywords: Experience and Expertise; Working Conditions

September 1998 (Revised July 1999)
Case

Integral Capital Partners

By: Andre F. Perold and Markus Mullarkey

Integral Capital Partners is a small firm with a very distinctive approach to investing in high-technology stocks. The firm invests privately in small start-ups as well as in publicly traded companies, and it develops important financial and advisory relationships with... View Details

Keywords: Technology; Value Creation; Venture Capital; Asset Management; Partners and Partnerships; Public Sector; Private Sector; Business Startups; Corporate Finance; Financial Services Industry

July 1998
Case

Microsoft--1995 (Abridged)

By: Tarun Khanna and David B. Yoffie

Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Information Technology Industry; Computer Industry